4 Ways to Make Your Website More Convincing
Website credibility is a big deal. It plays a role in search engine rankings, influences how long visitors stay on your site, and dictates whether or not people make a purchase. When it comes to determining the credibility of a business, the look and feel of your site, your presence on social media, and your overall website content all play a role in a user’s initial perception. If you are looking to grow the online presence of your business, establishing credibility with website visitors is essential. Here are four ways to make your website more convincing to potential customers.
Refresh your website design regularly
When it comes to business, first impressions are everything, and your website is no different. An outdated website design can turn a visitor away before he even glances at a word of content. Web design refreshes, on the other hand, can be what makes you stand out from your competitors. The shelf life of the typical website is between two and three years, so making sure you are looking into an aesthetic update every year and a half or so can help ensure that the design of your website is on top of current standards and up to par with what your website visitors are expecting.
Integrate social media into your website
People have always looked to their friends for information and advice, and this desire has only grown stronger with the evolution of social media. An established social media presence is essential to establishing your business’ credibility online. It represents not only the face behind your company and your dedication to serving your customers, but it also represents the population that uses your product or affirms your business. Showcasing your social media relationships through the integration of Likes, follows, comments and Tweets into your website is an excellent way to make a convincing impression on your website visitors.
Make contact information prevalent
The ability for website visitors to easily get in touch with you is not only essential to building website credibility, but it is also just good business. Search engines such as Google reward websites with text phone numbers and addresses because of the value that they provide your users. Include your phone number in your website header, and, if applicable, add a live chat system to your site. Anything you can do to ensure that visitors can contact as easily as possible when a question comes to mind will help to boost your overall website credibility.
Provide customer testimonials
The final but possibly most important way that you can improve the credibility of your website and make it more convincing is by including client testimonials from past clients and customers. The best sales tool for any product is proven success. If you can prove through testimonials from satisfied customers that your product or service is worth the investment, it will take the weight of the world off of you when it comes to marketing to prospects.