5 Ways To Improve Your Website Without A Redesign
A complete website redesign can take weeks or even months, and finding the time and budget to do so can be an even bigger challenge for busy companies. That’s why tackling website improvements in smaller chunks can be more feasible for businesses in a time or budget crunch. There are multiple ways to update your website while waiting for the right time to do a full redesign that can give your website a facelift. Minor updates have the potential to help you improve the overall user experience on your website which, can work magic at increasing traffic and leads.
Here are 5 improvements that can enhance your website:
1. Add Testimonials
Customer testimonials are an easy and affordable way to upgrade your website and add value. Investing in testimonials on your website is particularly simple when utilizing the correct application. What is the first thing you look for on a business’s site to make sure they hold up to their end on the deal? Most likely what their customers are saying about them. This addition will work to improve the credibility and authority of your site by adding valuable social proof.
2. Switch Out or Add New Visuals
Adding visuals to a website not only improves conversions, but also gives your company credibility. Visual content drives customer engagement. Studies show that one month after the introduction of Facebook timeline for brands, visual content, photos and videos, saw a 65% increase in engagement. Make sure to add visuals that have purpose, and not just to take up blank space. In addition to adding new visuals to your content, it’s also important to switch up some of your old visuals. Brand new images and videos on your website gives users the illusion of a complete redesign without much effort on your end. Switching out the old for the new on your website should become a habit for your company to keep your website looking fresh and up to date.
3. Start A Blog
Blogging is a valuable tool to help your business share valuable information with customers. Not only is it an easy way to engage with customers, but also assists with your search engine optimization rankings. A Hubspot Survey reported that 79% of companies that have a blog reported a positive ROI for inbound marketing this year. Adding and maintaining a blog on your website with content that delights your target audience will help you increase traffic and generate new leads for your business.
4. Add Social Sharing Buttons & Links
Linking your website to your social media accounts is a great way for your customers to connect with you across the board. This helps create a more dynamic online relationship with your customers, and makes it effortless to share information about your business. Not only should you add links to your social accounts, but it’s smart to make your valuable content easily shareable from your website as well. Add social sharing buttons to articles written about your company, blog posts, and even updates to allow your customers to be advocates for your brand directly from your website.
5. Incorporate Case Studies
Case studies are a way to elaborate on the work you do, and show off how your product or service has been used. Case studies, like testimonials, are a tool that can help you promote social proof for your brand. Not only do case studies show potential clients how they could use your product or service, but it tells an in depth story highlighting results, which increases word of mouth for your brand. Customers are more interested in what other people have to say about you, than what you say about your own business, so you should capitalize on that on your website.
There are several ways to improve a website without a full website redesign. Taking the time to make minor updates to your website can work to effectively increase ROI for your business. These updates can go a long way without a large budget or time commitment and can completely revamp the look and versatility of your website.
What changes has your company made to it’s website that have had a positive outcome?