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6 Signs You Should Invest In Testimonials

Testimonials and word of mouth are the driving force behind 20-50% of all purchasing decisions, and yet only about a 3rd of businesses are actively seeking and collecting customer reviews on an ongoing basis. Many companies that lack testimonials on their website are missing out on a large portion of potential customers whose decisions are fueled by social proof. If you are not sure if your company should be collecting testimonials, then take a look at these warning signs to help point you in the right direction.

Positive Customer Testimonials

Here Are 6 Signs Your Company Should Invest In Testimonials:

1. Customer Base Isn’t Growing

Successful businesses are constantly growing by increasing their customer base. If your business is not growing its customer base at a healthy rate, then that is a sign that something needs to change. It’s natural for companies, especially those just starting up, to go through high and low periods, but when you reach an extended plateau, that’s when changes need to be made. Displaying customer testimonials is an easy and affordable way to gain a great reputation for your business and facilitate customer growth.

2. High Bounce Rate

Studies show that on average, 55% of visitors spend fewer than 15 seconds browsing websites. A high bounce rate can be a sign that you’re missing out on converting new customers. Testimonials on your website can help to increase engagement on your site, and decrease your bounce rate. They do this by creating something visual and relatable for visitors and also help answer questions potential customers may have in mind when searching for your business online.

 3. A Trend In Customer Objections

There are always barriers and hesitations when people consider buying a product or service that is unfamiliar to them. If you begin to see a pattern in customer objections, this is a sign that you may need testimonials on your site. Raving customer testimonials work to help potential customers overcome their hesitations. Testimonials can help companies handle their common objections in a more credible and proactive way by using their current customers as a tool.

4. Trouble Showing Company Credibility

Have you ever researched a product or service and found not a single customer testimonial, review, or case study? This leads you to think something fishy is going on with that company. Not having customer testimonials only makes people curious as to why you don’t have them. Is their product a scam? Are their customers not happy? Is this a legitimate business? Customer testimonials can help you avoid these crazy questions that could arise about your company’s credibility.

5. Lack Word Of Mouth

Word of mouth is a crucial aspect of the sales cycle. Studies show that 74% of customers identify word of mouth as a key influencer in their purchasing decisions. Your company needs to be actively working to create a positive conversation around your brand. One way to do that is to use testimonials to showcase what your customers are saying to help influence positive word of mouth surrounding your business.

Word Of Mouth

6. Positive Reviews Are Flying In

Have you ever received positive feedback through an email conversation or client meeting and thought, “I wish there was a way to document this for others to see”? If that happens to you frequently, that is a sign that you may need a system on your site to house all of the positive feedback you’re receiving. Customers who go out of their way to praise you one on one are great candidates to ask for an online review.


Collecting and displaying customer testimonials is an affordable and easy way to bring you closer to reaching your company goals. The first place people go to find information about a businesses is online. Having a presence of great customer testimonials on your website is a crucial piece to your business’s marketing puzzle.

Launch a Business Boosting Testimonial Campaign in 30 Days

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