Blog

09 Dec 2016
by Kelsey Taber

15 User Generated Content Statistics to Inform Your Strategy

Cultivating user generated content allows you to showcase quality social proof for your brand. User generated content can be used on your website and social media pages to connect with potential customers. For example running a user generated content campaign on Instagram allows you to showcase relatable customer photos or videos using your product or service. Consumers are naturally influenced by brands they can relate to, so this is a great strategy to bring in new leads.

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The Importance of Showcasing Testimonials and Reviews on Facebook

the importance of showcasing testimonials and reviews on facebook

Facebook has become a versatile social platform that is used for much more than personal pages. As it has evolved, it has become incredibly important to have business Facebook pages. Consumers expect to be able to find your brand online and on various social media sites. Facebook has cultivated so much information over the years that it has turned into a form of search engine for consumers and businesses alike. That’s why it’s incredibly important to showcase testimonials and reviews on Facebook. Read more

How to Use Boast Social Sharing Buttons

When configuring your display widgets, a unique feature that can be added are social sharing buttons. These buttons allow you to give users and your company the option to share individual testimonial submissions to Facebook and Twitter. Social proof builds credibility for your brand, so allowing your customer testimonials to be shared far and wide is a great way to spread social proof for your brand rapidly. Read more

4 Foolproof Ways to Collect Quality Customer Testimonials

It can be difficult to know the right moment to ask your customers for a testimonial. Far too often companies miss the best opportunities to connect with their customers and receive a testimonial. That’s why it’s important to be aware of the right timing to collect quality customer testimonials from your unique customer base. These 4 methods are foolproof ways to collect a robust feed of quality customer testimonials. In the end, it’s all about being proactive.

Collecting quality customer testimonials in person Read more

4 Big Brand Examples of User Generated Content Campaigns

User Generated Content is content that is curated from your customers. It can be videos, photos or comments that give customer input on your product or service. This type of content helps convert leads by building credibility. Consumer’s trust each other more than they trust brands, in fact in one survey conducted, 63% of respondents said they trust photos taken by customers more than those taken by a manufacturer or seller. Millennials are especially influenced by user generated content campaigns with 84% reporting that user generated content on company websites has at least some influence on what they buy. Curating content from your customers is an important piece of today’s marketing puzzle. Here are 4 examples of user generated content campaigns that converted leads for these big brands. Read more

The Anatomy of a Killer Video Marketing Strategy

Video content is the most valuable content you can create to influence your audience. It is believed that by 2019, 80% of content online will be video. To start creating a robust feed of video content, you need to set up a killer video marketing strategy. This strategy will allow you to discover what kind of content preforms best with your target audience, create quality video content, promote your videos effectively and capture leads with your valuable content.

man recording footage for killer video marketing strategy

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Where to Look to Find Insights On Customer Behavior

Knowing when, where and how to influence your customers with marketing content is all based on research. But it can be difficult to know exactly where to look. There are a few different ways to approach your customer behavior research. First you need to identify questions you have about your customers, and gaps in your customer insights. Then you can use a multitude of tools to fill in the gaps and help you create more useful marketing content.

Google analytics customer behavior insightsCustomer email marketing engagement behaviorCustomer buyer persona insights
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4 Marketing Content Styles That Engage Potential Customers

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. It’s no secret why content marketing is rapidly growing as a marketing strategy. But do you know what marketing content styles are the most effective at influencing your audience? Your strategy should be based on creating quality content that appeals to your unique customer base.

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19 Jul 2016
by Kelsey Taber

How to Write a Compelling Customer Case Study

Showcasing your customer’s successes is a great way to include customers in your marketing strategy. One way to elaborate on customer successes is through a customer case study. This is long-tail content that gives the background of your customer, their relationship with your business, and how your company has helped them achieve their goals. Leveraging customer case studies will help your company bring in new business with relatable and informational content.

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Testimonial Thank You Page Best Practices

When your customers take the time to leave you a testimonial, it’s important that you thank them instantly. If you collect the testimonial digitally through a submission form, you need to set up a thank you page. There are elements to a thank you page that are essential to it’s effectiveness. Here are testimonial thank you page best practices for you to follow during your next campaign.

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15 Jun 2016
by Kelsey Taber

SEO for Testimonial Pages: 7 Helpful Tips

The social proof generated from customer testimonials makes them one of the most valuable additions to your website. By strategically segmenting the testimonials you collect and placing them on your website you can ensure that you reach the right target audience. An important piece to ensuring your testimonial page performs well is optimizing the page for SEO. Taking steps to ensure that your page shows up in search for the right audience is the best way to draw traffic organically to your testimonial page.

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5 Essential Elements of a Real Estate Business Facebook Page

Having a separate business Facebook page is an essential part to any business’s marketing plan. This includes all business sizes, large and small. One industry that especially benefits from having a quality business Facebook page is the real estate industry. Creating a strategically laid out real estate business Facebook page will help you increase leads and win new business.
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6 Powerful Ways to Get More Real Estate Referrals

The Real Estate industry is highly competitive. With so many realtors saturating the market, clients have a lot of options when they choose a realtor to help them buy or sell a home. One of the most effective ways to retain and grow your real estate business is through referrals. It’s reported that 75 percent of an agent’s business comes from referrals and word of mouth – in other words 20 percent of your past clients are responsible for 75 percent of your business. With growth potential relying heavily on referrals, real estate agents should be focusing on things they can do to increase and amplify them.

real estate referral

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03 May 2016
by Kelsey Taber
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Create Better Marketing Visuals with These 5 Tools

Creating captivating marketing visuals is a huge part of influencing your audience with your content. Consumers are flooded by an incredible amount of information everyday and visuals create an attention grabbing information break. There are a wide variety of tools out there to help you create captivating marketing visuals. These tools can help even those who lack creativity create amazing quality visuals.

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Video Marketing Tricks Your Competitors Aren’t Using

Video marketing is an essential piece to your modern marketing strategy. Basic video trends, like video ads for example, have been adopted by a majority of businesses. In one study, 69% of marketing, sales and business professionals reported using video marketing and another 31% are planning to. With this trend being rapidly adopted your brand needs to think outside of the box to make an impact with your video content.

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How to Run a Youtube Ad Campaign With Your Video Testimonials

An advertising tactic to consider for your marketing strategy is youtube video ads. Youtube ads exhibit a high viewability rate across mobile and app engagement with a viewability of 94%. It is extremely important to be mobile focussed when reaching today’s consumers. That’s why Youtube can be a great ad choice for your video testimonial content to help your brand build credibility and bring in new leads.

Youtube ad campaign

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5 Ways to Create a More Personalized Testimonial Strategy

Having personalized customer communication can strengthen the relationship between your customers and your brand. Marketers have reported seeing an average increase of 20% in sales when using personalized web experiences. By creating a personalized testimonial experience, customers are more likely to have a positive outlook on your brand. In turn, these customers are more likely to be willing to leave you a quality video testimonial. There are many different ways that you can make your content more personalized for your customers. The first step is to figure out your main buyer personas and dig deeper into ways to connect with them.

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9 Video Testimonial Metrics to Track For Reporting On Your Campaign

When adding a video testimonial campaign to your marketing strategy, it can take some trial and error to discover what works best for your unique brand. Your customer groups may be incentivized to submit a testimonial in different ways. They also may be more influenced by testimonials displayed on your social media pages versus your website. Whatever the case is for your brand, the only way to find out what works best is by tracking, analyzing, and adjusting your campaign strategy over time.

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10 Mar 2016
by Kelsey Taber

How to Collect Star Ratings From Your Customers

Using a system to collect star ratings is a great way to add some additional social proof to your customer testimonials. Not only are star ratings an easy comparison metric for your customers, they help you make quick and informed decisions as a brand. Whether you plan to collect star ratings for your product or service, or just want some behind the scenes feedback from your customers, you need to have a plan in place to ensure your customers participate.

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6 Digital Marketing Tips Essential For Your Small Business

Having a competitive digital marketing presence is important for a small business. Companies with large marketing budgets can afford to try a multitude of different digital marketing tactics. Because of this, there are trends that have emerged that work for large and small businesses alike. Find out what digital marketing tips you should be following, even if you have a small budget.

Digital Marketing Tips Read more

The Art of Building Rapport Online

Building rapport online with your target audience is difficult. Without being able to communicate with them directly, it can be hard to ensure you’re making a good first impression. There are, however, a few steps you can take to build trust online and create connections with potential customers. It’s all about showing what you do, why you care, and why it matters in a way that forms a meaningful connection.

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5 Ways to Make Your Marketing Content Perform Better

Creating brand content is the key to influencing consumers in a less intrusive way. Whether your company maintains a blog, publishes consumer case studies and testimonials, or regularly creates ebooks, guides, and infographics, you are already setting yourself apart from your competitors. But not all content is created equal. Here are 5 things to keep in mind that will help you produce better marketing content.

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19 Nov 2015
by Megan Marsack
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6 Essential Marketing Videos to Transform Your Website

One minute of video is worth 1.8 million words. Adding video content to your marketing strategy not only keeps customers engaged on your website, but it also helps your company gain valuable credibility. Including video content on different areas of your website does takes some extra effort, but the increased ROI will prove their effectiveness over other marketing tactics.

Video

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How to Collect Better Video Testimonials From Your Customers

Having a substantial amount of quality video content is an essential part of your modern day marketing strategy. Of the video content your business uses for it’s marketing strategy, video testimonials are the hardest to dictate. You want to be as hands off as possible to ensure that they are authentic, but this lack of control can often lead to video testimonials that are unusable. Taking time to educate and prepare your customers for the video testimonials they record can help you increase the quality of content you receive. Having set resources and suggestions in place can also put your customers at ease and create a more genuine testimonial feed.

Client On Their Computer

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Segmentation: The Key to Influencing Target Audiences With Video Testimonials

Video content is a necessary and important piece of your business’s marketing strategy that helps you reach today’s distracted and over stimulated consumers. Using video testimonials as a part of your overall video marketing strategy is a great way to create an engaging, personal, and credible feed of content. One way to take your video testimonials to the next level are to segment them. By strategically grouping together content that makes sense for your brand, and targeting different areas of your audience with it, it will help you increase reach and be more effective in engaging consumers with relevant content. This secondary step to organize your video testimonial strategy will help you become an expert at targeting your audiences in the right way.

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How Agencies Can Deliver More Value To Clients With Testimonial Processes

As an agency, you want to provide value to your clients with software and applications that work to help them increase ROI. Many of these processes implemented into your client’s marketing strategy takes effort from both ends to work. One process that is important, is to have a system in place to collect social proof. Collecting testimonials is an imperative part of adding social proof to your customer’s marketing strategy, but you need to equip them with the skill set and tools to make their testimonial processes produce the most value. Here are a few steps your agency can take to create a testimonial process and deliver more value to your clients. In turn, making you look like marketing rockstars.

Agency and Client Meeting

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How To Create Micro-Moments With Video Testimonials

With the explosion of online content, it’s harder to cut through the clutter and engage users. The way people engage is changing rapidly as well with 34% of smartphone users going online mostly using their phones, and not on a desktop, laptop, or other device. Micro-moments are becoming a popular and smart solution to rapidly and effectively share content for your brand to specifically engage mobile users. Video testimonials can be a simple and impactful way for your company to start producing mobile-friendly micro-moments.

Woman using phone to view micro-moments

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13 Stats That Prove The Power Of Video Marketing

Video marketing has emerged as a leading way for marketers to influence and engage their target audience. Using video content in your company’s marketing strategy used to be an option. Now its a necessary piece to your marketing puzzle that could make or break the success of your brand. Marketers who use video are more likely to influence their audience in search, on social media, and on their website.

Video Camera

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How To Leave A Lasting Impression With Your Homepage

55% of visitors spend fewer than 15 seconds on your website. Your website’s home page may be the single most important factor when it comes to building a strong brand presence online. Think of your homepage as a resume for your business. It should convey the most important details and leave users with a strong understanding about what you do, how you do it, and why it matters.  Here are a few things to keep in mind when formatting your homepage.

Leave a lasting impression with your homepage by:

Cutting out the clutter

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Moms Are Turning To Video Content To Make Decisions, Learn & Engage

A study conducted by think with google and TNS found that 83% of moms search for answers to their questions online. And of those, three in five turn to online video in particular. They also discovered that of the moms surveyed who view videos on YouTube, 81% watch how-to content. And of the moms surveyed, 58% said they’re likely to search for videos about a certain product before making a purchase. With this study, marketers learned that moms are turning to video content more than ever before. They are watching videos to learn how to fix, create, and achieve new goals. And they are weighing the content they watch into their purchasing and life decisions. Here is a look at how moms are turning to video content, and how you can apply that to your marketing strategy.

Mom and Daughter Read more

05 Oct 2015
by Kelsey Taber

How To Generate More Leads From Your Website (With Examples!)

Many companies have outstanding traffic performance on their website, but have trouble bridging the gap between traffic and new leads. Their number one struggle is figuring out how to capitalize on their high traffic and create a system that puts great leads at their fingertips. Does this struggle sound familiar? The best way to create a conversion from traffic to leads is by adding forms to multiple places on your website. Forms are a strategic way to collect leads by creating a barrier to your valuable content or next steps that require contact information in order for the user to continue.

Place Forms Here To Generate New Leads:

Ebooks

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14 Sep 2015
by Kelsey Taber

Why People May Not Be Filling Out Your Website Forms

Are your website forms averaging little to no traffic per week? You’re working diligently to market them correctly to your target audience, but you’re still having no luck generating leads? This may be a warning sign that something else is going on. Trust needs to be established between you and your website users in order to get the form traffic you’re looking for. How do you build trust with potential customers? It’s all about what you do to increase your company’s credibility. There are a few different ways that companies can work to increase credibility on their site with the help of their customers and useful content marketing.

Changes That Will Increase Traffic To Your Website Forms:

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6 Signs You Should Invest In Testimonials

Testimonials and word of mouth are the driving force behind 20-50% of all purchasing decisions, and yet only about a 3rd of businesses are actively seeking and collecting customer reviews on an ongoing basis. Many companies that lack testimonials on their website are missing out on a large portion of potential customers whose decisions are fueled by social proof. If you are not sure if your company should be collecting testimonials, then take a look at these warning signs to help point you in the right direction.

Positive Customer Testimonials

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24 Aug 2015
by Kelsey Taber

5 Reasons To A/B Test Your Marketing Tactics

Marketing effectively to your target audience is all about trial and failure. With the multitude of marketing channels and tactics for your company to try, being data driven is important. One way to ensure you can be confident in your marketing strategy is to run an A/B test for each of your marketing tactics. An A/B test, also referred to as a split test, is the idea of creating two different prototypes of a marketing campaign and analyzing which receives the most positive response from your target audience. The result is that you will receive cold hard evidence, and numbers to back up your marketing decisions which will help you continually evolve your marketing strategy.

A/B Testing

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8 Ways To Integrate Video Into Your Marketing Strategy

Consumers are constantly on the receiving end of brand messages. This endless stimulation gives them the ability to pick and choose what messages they tune into. One way marketers can cut through the clutter is with engaging video content integrated into their marketing strategy. A study on video engagement showed that the average internet user spends 88% more time on a website with video content, yet only 24% of brands are using online video to market to consumers. Why is there such an inconsistency? A common misperception exists that video content is time consuming, pricey, and hard to make look professional. When created the right way though, those things are just not true.

 

Marketing Video

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29 Jul 2015
by Kelsey Taber

How To Fuel Brand Advocates With User Generated Content

Social Platforms have a growing impact on how people buy. Consumers are turning to their peers more frequently to gain insights on anything from style to vacation spots to where they’ll go for dinner. Consumers love to get inspired by their peers and also have a higher probability to show off what makes them unique on social media. With a society that is fueled by social proof comes a growing number of brand advocates.

User Generated Content

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09 Jul 2015
by Kelsey Taber

11 Apps Every Business Needs On Their Facebook Page

Is your business capitalizing on it’s current Facebook page? Chances are probably not. The best Business Facebook Pages all have one thing in common – They use Facebook Apps. Whether for a sweepstakes, live content, or customer feedback, top brands are finding what makes their target audience tick, and integrating their Facebook page to increase engagement.

Here Are 11 Integrations To Add Your Business’s Facebook Page:

#1. Social Integration

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Use Video Testimonials to Amplify Your Net Promoter Score

The Net Promoter Score is a customer feedback measurement system that has grown rapidly among major industries since it was created in 2003. This system was developed by the founder of Bain & Company’s loyalty practice, Fred Reichheld. What it measures is customer satisfaction and allows companies to find and capitalize on what makes their customers happy and also fix what make their customers unhappy.

How Is The Net Promoter Score Calculated?

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13 Companies That Are Using Customer Testimonials The Right Way

It’s a no brainer that companies need to collect testimonials and feedback from their customers, but what makes a powerful testimonial strategy? Its all about collecting quality content, organizing that content, and putting it in front of the eyes of the right people.

Here are 13 companies that have their testimonial strategy down:

1. Zendesk

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How Big Brands Are Nurturing Satisfied Customers and Loyal Customers Differently

You may have read the title of this post and thought, satisfied customers and loyal customers go hand in hand, I already knew that! It’s the logical, but incorrect assumption that many businesses make. Often times it may feel like acquiring a satisfied customer is the first step on the yellow brick road to a loyal brand advocate of your business. The reality is they are vastly different customer groups that have conflicting business impacts, and therefore should be nurtured in different ways.

 The Satisfied Customer: An Attitude

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New Feature: Boast Thank You Page

Customer loyalty and experience has the ability to make or break your business. With 68% of customers abandoning companies and products because they feel that they’re indifferent, it is important to take every opportunity to let your customers know they matter to you. When a customer fills out a form, purchases a product, or submits a testimonial, you should say thank you. A Thank You page not only lets the customer know you’ve noticed them, but also opens doors for optimization.  Adding a Thank You page creates an opportunity to link back to your website, share on social media, and even showcase a different call to action. That’s why Boast users now have the option to create a Thank You page that displays after a customer submits a testimonial.

Customizing Your Boast Thank You Page

We know how important branding is, which is why this new feature allows you to customize the look and message of your Thank You page. Follow these simple steps to start creating your custom Thank You page. Read more

Video Testimonials: The Key to a Memorable LinkedIn Profile

LinkedIn has become a vital part to not only maintaining a professional presence in our online world, but it has also become an avenue to expand your network and connect with old and new clients. LinkedIn’s unique, résumé-like interface offers a way to show off your skills, expertise, successes, projects and much more. However, you are mostly limited to the sections of information (summary, job descriptions, skills, etc.) that LinkedIn provides every user.

Until now. Read more

Customer Review Statistics

It’s one thing to simply tell you all the positive effects customer reviews can have on your business, but it’s another to have some cold, hard facts to go along with it. Customer reviews and testimonials are becoming increasingly powerful in a time when the consumer is trusting businesses less and fellow consumers more. Here are some of the latest statistics about customer reviews that will get you thinking: Read more

22 Nov 2013
by Stephanie Sundheimer

Closing More Sales by Optimizing Marketing Channels

There are countless ways for potential customers to find out about your business, so failure to optimize even one of your marketing channels can mean the difference between making the sale and losing out. Today, we are going to cover optimizing individual marketing channels with data-driven tips for closing more sales intended to arm you with the resources you need to capture a prospect’s attention no matter where they are when they find you. Read more

4 Ways to Make Your Website More Convincing

Website credibility is a big deal. It plays a role in search engine rankings, influences how long visitors stay on your site, and dictates whether or not people make a purchase. When it comes to determining the credibility of a business, the look and feel of your site, your presence on social media, and your overall website content all play a role in a user’s initial perception. If you are looking to grow the online presence of your business, establishing credibility with website visitors is essential. Here are four ways to make your website more convincing to potential customers. Read more