When configuring your display widgets, a unique feature that can be added are social sharing buttons. These buttons allow you to give users and your company the option to share individual testimonial submissions to Facebook and Twitter. Social proof builds credibility for your brand, so allowing your customer testimonials to be shared far and wide is a great way to spread social proof for your brand rapidly. Read more
When your customers take the time to leave you a testimonial, it’s important that you thank them instantly. If you collect the testimonial digitally through a submission form, you need to set up a thank you page. There are elements to a thank you page that are essential to it’s effectiveness. Here are testimonial thank you page best practices for you to follow during your next campaign.
Creating captivating marketing visuals is a huge part of influencing your audience with your content. Consumers are flooded by an incredible amount of information everyday and visuals create an attention grabbing information break. There are a wide variety of tools out there to help you create captivating marketing visuals. These tools can help even those who lack creativity create amazing quality visuals.
An advertising tactic to consider for your marketing strategy is youtube video ads. Youtube ads exhibit a high viewability rate across mobile and app engagement with a viewability of 94%. It is extremely important to be mobile focussed when reaching today’s consumers. That’s why Youtube can be a great ad choice for your video testimonial content to help your brand build credibility and bring in new leads.
Customer video testimonials are extremely effective at promoting social proof for your brand. In fact, customer testimonials have the highest reported effectiveness rating for all types of content marketing with a rating of 89%. With that in mind its a no brainer that video testimonials would be a great marketing resource to re-purpose as an advertisement for your brand. Promoting video ads on Facebook increases brand recognition and influences potential customers that may not have been aware of your brand before.
We recently added a star rating system to the front end of your Boast display widgets. This means you can now collect a rating from your customers to show off on your website and social pages. Ratings help you build strong social proof by giving users a quick point of reference when looking at your customer testimonials. In this post, we’ll cover how to turn on your Boast Star Ratings, and some different ways to use them.
HD Video for Premium and Professional Plans is here! Now you can collect video from your customers and employees at top quality. This feature is available through the web platform and the mobile app update is coming soon. Check out the main features that coincide with upgrading to HD, and find out how to start collecting HD Videos.
Repurposing testimonials in the form of Advertisements is a great way to make the most out of the customer praise you collect. Whether you turn your video testimonials into video ads on Facebook or Youtube, or add your photo testimonials to sponsored posts online, there are a multitude of ways to use your positive customer feedback as advertising. When you are using customer testimonials in advertising there are a few legal considerations to keep in mind to make sure you’re not breaking the law.
Organizing and segmenting your testimonial content is a key way to reach your target audience with the most impactful content. Whether you sell multiple products, or appeal to a wide range of buyer personas, grouping together alike content is a smart marketing strategy. Testimonials are a key way to leverage social proof for your brand, so why not spread them strategically throughout your online presence? Using campaigns and tags you’re able to organize your customer testimonials in a way that works for your business. Here is the main difference between campaigns and tags, and 9 different ways to use them to organize your testimonials. Read more
Having a large online presence is crucial to keeping up with other businesses today. Showcasing customers testimonials on various platforms is one of the ways you can expand your online presence while building a trusted brand simultaneously. Now that we’ve given you a way to display customer testimonials right on your website, we’ve also developed a way to expand your digital footprint by uploading your customer testimonials directly to your YouTube account. There a huge added SEO benefits to having a presence on YouTube, and with a few simple steps, you can tap into that for your business. In just a matter of minutes, you can link your Boast account to your YouTube channel and have testimonials uploaded directly to your channel once they’re approved.
Want to add your testimonials to your YouTube channel? Let’s get started. Read more
If you are using a web application, such as Boast, to record a video with your webcam, you need to allow that specific website through your web browser access to your webcam. If you have previously allowed a website access to your webcam and want to revoke that privilege, you will need to do that through your browser settings as well.
When submitting a testimonial with Boast, it is important to follow all of the steps for allowing Boast to access your webcam and microphone so your video and audio are properly recorded.
Allowing Webcam Access with Your Web Browser
Follow the steps below to allow a website to access to your webcam. This tutorial is designed specifically for Boast users and goes through the process using Google Chrome, but will work for most cases of trying to provide a website with access to your webcam in most browsers.
1. As you fill out the form to submit your testimonial, you will arrive at an option to include your video. Select “Record from Webcam.”
Customer loyalty and experience has the ability to make or break your business. With 68% of customers abandoning companies and products because they feel that they’re indifferent, it is important to take every opportunity to let your customers know they matter to you. When a customer fills out a form, purchases a product, or submits a testimonial, you should say thank you. A Thank You page not only lets the customer know you’ve noticed them, but also opens doors for optimization. Adding a Thank You page creates an opportunity to link back to your website, share on social media, and even showcase a different call to action. That’s why Boast users now have the option to create a Thank You page that displays after a customer submits a testimonial.
Customizing Your Boast Thank You Page
We know how important branding is, which is why this new feature allows you to customize the look and message of your Thank You page. Follow these simple steps to start creating your custom Thank You page. Read more
LinkedIn has become a vital part to not only maintaining a professional presence in our online world, but it has also become an avenue to expand your network and connect with old and new clients. LinkedIn’s unique, résumé-like interface offers a way to show off your skills, expertise, successes, projects and much more. However, you are mostly limited to the sections of information (summary, job descriptions, skills, etc.) that LinkedIn provides every user.
As testimonials and reviews continue to play a larger role in the sales process, there’s an even bigger need for a way to effectively organize and manage them. With Boast’s testimonial management software, it not only gives you an easy way to collect testimonials and reviews but it also functions as a comprehensive testimonial management tool allowing you to organize your testimonials, edit your testimonials and even download your testimonials. Read more
We live in a high-tech, mobile-world where convenience is everything. If we can’t do something in a matter of seconds, we ponder if it’s worth our time.
This is no exception when it comes to collecting customer stories and reviews. The strength of a customer review goes far beyond a simple ego boost and becomes part of a powerful and effective sales and marketing strategy. But again, capturing these reviews requires organizations to get people to take the time to make them first, which becomes an obstacle in itself. One of the most effective and straight forward ways to go about getting people to participate is to get them on location and on the spot. That’s where the idea of the locking the Boast app in mobile kiosk mode came from. Read more
The recent change from Post Kudos to Boast has been an exciting one, to say the least, and has brought about many changes. One of those changes includes updating our embed forms. Now, if you’re a Boast user, you should have recently received an email about updating these forms. Don’t start panicking! It’s pretty easy, and I’ll walk you through the steps here.
How to Update Your Testimonial Collection Widget
Login to your account to view your Dashboard.
Select Collect Testimonials from the left side navigation.
From the “Change Campaign” dropdown menu, select the campaign that you are currently using to display your testimonials. Then copy the generated embed code in the box below.
Now you need to access and edit the actual page on your website where you originally added the embed code or contact your Webmaster to make the following change.
Switch to view the page in “HTML” or “Text” format to edit the HTML code. Locate the code that starts within <iframe src= and ends with </a>. Quick tip: Search for “iframe” to locate the code easily.
Replace the entire block of code starting with <iframe src= through </a> and replace it with the new code that you copied in Step 3.
Boast makes it easy to collect and display testimonials on your WordPress website. Follow the steps below to get started collecting testimonials and showcasing your praise.
1. Create a page for collecting testimonials
The first step to collecting testimonials on your WordPress website is creating the page that you will use to collect your testimonials. Log into WordPress and go to the admin screen. Then hover over Pages from the left-hand menu and select “Add New.”