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4 Ways to Make Your Customers More Comfortable Submitting Video Testimonials

When requesting video testimonials from your customers it’s important to make them feel as prepared and comfortable as possible. Many times people are apprehensive to see themselves on video. This causes them to forego leaving a video testimonial all together, even if they’ve had a great experience with your company. In order to create a comfortable atmosphere you need to make the submission process simple and stress free.

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20 Jan 2017
by Kelsey Taber

How to Interpret Stats on Your Boast Dashboard

When using your Boast account, the first page that you’re able to view is your dashboard. This page of stats allows you to quickly pull information about your Boast testimonial campaign to use for reporting or status purposes. If you’d like to dig a bit further there are a few other stats that you can pull for reporting and you can also set up tracking in Google Analytics for more long term statistics. If you just need quick stats, interpreting stats on your Boast Dashboard will help you find those numbers quickly. Read more

09 Dec 2016
by Kelsey Taber

15 User Generated Content Statistics to Inform Your Strategy

Cultivating user generated content allows you to showcase quality social proof for your brand. User generated content can be used on your website and social media pages to connect with potential customers. For example running a user generated content campaign on Instagram allows you to showcase relatable customer photos or videos using your product or service. Consumers are naturally influenced by brands they can relate to, so this is a great strategy to bring in new leads.

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Employee Video Testimonials: The Key to Showing Company Culture

Employee Video Testimonials The Key to Showing Company Culture

One of the best ways to connect with potential customers is to showcase company culture. Posting authentic content on your social media pages and website allows potential customers to get a more genuine picture of your company. Customers are more likely to connect with your brand if they feel like they can relate to your company culture and your employees. One way to show company culture is by collecting employee video testimonials.  Read more

The Importance of Showcasing Testimonials and Reviews on Facebook

the importance of showcasing testimonials and reviews on facebook

Facebook has become a versatile social platform that is used for much more than personal pages. As it has evolved, it has become incredibly important to have business Facebook pages. Consumers expect to be able to find your brand online and on various social media sites. Facebook has cultivated so much information over the years that it has turned into a form of search engine for consumers and businesses alike. That’s why it’s incredibly important to showcase testimonials and reviews on Facebook. Read more

How to Use Boast Social Sharing Buttons

When configuring your display widgets, a unique feature that can be added are social sharing buttons. These buttons allow you to give users and your company the option to share individual testimonial submissions to Facebook and Twitter. Social proof builds credibility for your brand, so allowing your customer testimonials to be shared far and wide is a great way to spread social proof for your brand rapidly. Read more

Create a Proactive Customer Service Strategy with Video Content

Video content engages your customers much more effectively than text content. That’s why it’s an important piece of a proactive customer service strategy. Creating videos that your customers can access for common questions, onboarding and other tasks will take some of the stress off of your customer service team, and allow your customers to get their questions answered much faster.

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24 Oct 2016
by Kelsey Taber

2017 Video Marketing Trends

Video marketing has exploded in popularity and effectiveness over the last few years. With consumers being influenced by a massive influx of content, video content can be much more effective at breaking through the clutter. In 2017 you can expect the exponential growth of video content to continue. To stay ahead of the competition you need to be up to date with the 2017 video marketing trends to expect.

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4 Foolproof Ways to Collect Quality Customer Testimonials

It can be difficult to know the right moment to ask your customers for a testimonial. Far too often companies miss the best opportunities to connect with their customers and receive a testimonial. That’s why it’s important to be aware of the right timing to collect quality customer testimonials from your unique customer base. These 4 methods are foolproof ways to collect a robust feed of quality customer testimonials. In the end, it’s all about being proactive.

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Amplify Your Cause with Non-Profit Video Marketing

When increasing awareness and support of your non-profit, your greatest asset are your current community of supporters. Many non-profits rely on out of date methods to increase membership and brand awareness. One way to improve your non-profit’s marketing strategy is to increase your video marketing. Non-profit video marketing can be used in a multitude of different ways and will have a lasting impression on potential members and donors.

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19 Sep 2016
by Kelsey Taber

10 Unique Ways to Share Your Customer Video Testimonials

It takes strategy and planning to collect video testimonials from your customers. Once you have a robust feed of testimonials, you should be using them to your full advantage. Taking the time to share your customer video testimonials far and wide will help you impact potential customers with social proof. Besides showing your customer video testimonials on a page on your website, think outside of the box.

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01 Sep 2016
by Kelsey Taber

Build a Company Instagram Page with User Generated Content

Creating an Instagram page for your brand can be tricky. Unlike other social media sites, posting marketing content and other company updates doesn’t fly on Instagram. Building your company Instagram page with user generated content will help you share content your followers want to see. However, not all companies are the right fit for this platform. Here are some tips on what goes into building a company Instagram page with user generated content and whether it’s the right move for your brand.

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24 Aug 2016
by Kelsey Taber

3 Reasons Video Testimonial Campaigns Fail

When planning a video testimonial campaign there are a few things to keep in mind to ensure it’s successful. Just launching your campaign without putting in the effort to engage with your customers for content will set you up for failure. Creating the submission form content and deciding where to place it on your website and social media pages is only part of your campaign. The second and more important piece to your campaign is promotion. You want to make sure that your video testimonial campaign is easy to find, understand and participate in.

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4 Big Brand Examples of User Generated Content Campaigns

User Generated Content is content that is curated from your customers. It can be videos, photos or comments that give customer input on your product or service. This type of content helps convert leads by building credibility. Consumer’s trust each other more than they trust brands, in fact in one survey conducted, 63% of respondents said they trust photos taken by customers more than those taken by a manufacturer or seller. Millennials are especially influenced by user generated content campaigns with 84% reporting that user generated content on company websites has at least some influence on what they buy. Curating content from your customers is an important piece of today’s marketing puzzle. Here are 4 examples of user generated content campaigns that converted leads for these big brands. Read more

The Anatomy of a Killer Video Marketing Strategy

Video content is the most valuable content you can create to influence your audience. It is believed that by 2019, 80% of content online will be video. To start creating a robust feed of video content, you need to set up a killer video marketing strategy. This strategy will allow you to discover what kind of content preforms best with your target audience, create quality video content, promote your videos effectively and capture leads with your valuable content.

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Where to Look to Find Insights On Customer Behavior

Knowing when, where and how to influence your customers with marketing content is all based on research. But it can be difficult to know exactly where to look. There are a few different ways to approach your customer behavior research. First you need to identify questions you have about your customers, and gaps in your customer insights. Then you can use a multitude of tools to fill in the gaps and help you create more useful marketing content.

Google analytics customer behavior insightsCustomer email marketing engagement behaviorCustomer buyer persona insights
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4 Marketing Content Styles That Engage Potential Customers

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. It’s no secret why content marketing is rapidly growing as a marketing strategy. But do you know what marketing content styles are the most effective at influencing your audience? Your strategy should be based on creating quality content that appeals to your unique customer base.

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19 Jul 2016
by Kelsey Taber

How to Write a Compelling Customer Case Study

Showcasing your customer’s successes is a great way to include customers in your marketing strategy. One way to elaborate on customer successes is through a customer case study. This is long-tail content that gives the background of your customer, their relationship with your business, and how your company has helped them achieve their goals. Leveraging customer case studies will help your company bring in new business with relatable and informational content.

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Testimonial Thank You Page Best Practices

When your customers take the time to leave you a testimonial, it’s important that you thank them instantly. If you collect the testimonial digitally through a submission form, you need to set up a thank you page. There are elements to a thank you page that are essential to it’s effectiveness. Here are testimonial thank you page best practices for you to follow during your next campaign.

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15 Jun 2016
by Kelsey Taber

SEO for Testimonial Pages: 7 Helpful Tips

The social proof generated from customer testimonials makes them one of the most valuable additions to your website. By strategically segmenting the testimonials you collect and placing them on your website you can ensure that you reach the right target audience. An important piece to ensuring your testimonial page performs well is optimizing the page for SEO. Taking steps to ensure that your page shows up in search for the right audience is the best way to draw traffic organically to your testimonial page.

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5 Essential Elements of a Real Estate Business Facebook Page

Having a separate business Facebook page is an essential part to any business’s marketing plan. This includes all business sizes, large and small. One industry that especially benefits from having a quality business Facebook page is the real estate industry. Creating a strategically laid out real estate business Facebook page will help you increase leads and win new business.
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4 Common Testimonial Mistakes To Avoid

Having a strong testimonial strategy is an essential piece to winning new business. Making sure you’re keeping your customers and audience top of mind during each stage of your strategy will ensure you create the most impact with your testimonials.There are a few common testimonial mistakes that many businesses make that jeopardize how effective their campaign is. Here are 4 common testimonial mistakes to avoid.

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6 Powerful Ways to Get More Real Estate Referrals

The Real Estate industry is highly competitive. With so many realtors saturating the market, clients have a lot of options when they choose a realtor to help them buy or sell a home. One of the most effective ways to retain and grow your real estate business is through referrals. It’s reported that 75 percent of an agent’s business comes from referrals and word of mouth – in other words 20 percent of your past clients are responsible for 75 percent of your business. With growth potential relying heavily on referrals, real estate agents should be focusing on things they can do to increase and amplify them.

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17 May 2016
by Kelsey Taber

5 Examples of Testimonial Request Emails That Work

One major part of being successful at collecting customer testimonials is how you promote your submission form. The more ways you can distribute your submission form, the better time you will have at collecting a robust variety of testimonials. A key component to your promotion efforts is email marketing. Whether you have an email drip set up for all new customers, or have a sales team dedicated to reaching out to customers post sale, email is a necessary and useful tool. Using email strategically will help you keep customer testimonials rolling in.

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10 May 2016
by Kelsey Taber

The Best Practices For Handling Negative Feedback

Receiving negative feedback is a scary but inevitable part of growing a business. Often, businesses feel that removing negative feedback from the public eye is the best way to handle the situation. In reality it’s all about how you respond to the feedback that makes or breaks how it effects your business. In fact, a study conducted by Reevoo found that the presence of bad reviews actually improved conversions by 67%. They also found that 68% of consumers trusted reviews more when they saw both good and bad scores, and 30% suspected censorship or faked reviews when they didn’t see any negative opinions on the page. Having a plan in place on how to handle the negative feedback you receive will help you turn the negative situation into a positive learning experience.

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03 May 2016
by Kelsey Taber
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Create Better Marketing Visuals with These 5 Tools

Creating captivating marketing visuals is a huge part of influencing your audience with your content. Consumers are flooded by an incredible amount of information everyday and visuals create an attention grabbing information break. There are a wide variety of tools out there to help you create captivating marketing visuals. These tools can help even those who lack creativity create amazing quality visuals.

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Video Marketing Tricks Your Competitors Aren’t Using

Video marketing is an essential piece to your modern marketing strategy. Basic video trends, like video ads for example, have been adopted by a majority of businesses. In one study, 69% of marketing, sales and business professionals reported using video marketing and another 31% are planning to. With this trend being rapidly adopted your brand needs to think outside of the box to make an impact with your video content.

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Engaging Ways to Promote Video Testimonials on Social Media

Building a strong social media presence for your business is one the the best ways to shape your brand image. By including your customers in your social media strategy, you can leave a lasting impression with your business social media profiles. Using video testimonials as an integral piece of your strategy is a great way to engage your audience. Find out different ways you can promote your customer video testimonials on each of your business’s social media pages.

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19 Apr 2016
by Kelsey Taber

6 Ways to Integrate Video Marketing Into Your Next Event

Creating a memorable company event is easy with video marketing. Whether you attend an annual industry trade show, or hold a company fundraiser, video marketing can be a great tool to leave a lasting impression and make your event live on. By preparing quality content before the event, and capturing footage during the event, you can easily make video work for your marketing strategy.

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How to Run a Youtube Ad Campaign With Your Video Testimonials

An advertising tactic to consider for your marketing strategy is youtube video ads. Youtube ads exhibit a high viewability rate across mobile and app engagement with a viewability of 94%. It is extremely important to be mobile focussed when reaching today’s consumers. That’s why Youtube can be a great ad choice for your video testimonial content to help your brand build credibility and bring in new leads.

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5 Ways to Create a More Personalized Testimonial Strategy

Having personalized customer communication can strengthen the relationship between your customers and your brand. Marketers have reported seeing an average increase of 20% in sales when using personalized web experiences. By creating a personalized testimonial experience, customers are more likely to have a positive outlook on your brand. In turn, these customers are more likely to be willing to leave you a quality video testimonial. There are many different ways that you can make your content more personalized for your customers. The first step is to figure out your main buyer personas and dig deeper into ways to connect with them.

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How to Turn Your Video Testimonials Into Facebook Ads

Customer video testimonials are extremely effective at promoting social proof for your brand. In fact, customer testimonials have the highest reported effectiveness rating for all types of content marketing with a rating of 89%. With that in mind its a no brainer that video testimonials would be a great marketing resource to re-purpose as an advertisement for your brand. Promoting video ads on Facebook increases brand recognition and influences potential customers that may not have been aware of your brand before.

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9 Video Testimonial Metrics to Track For Reporting On Your Campaign

When adding a video testimonial campaign to your marketing strategy, it can take some trial and error to discover what works best for your unique brand. Your customer groups may be incentivized to submit a testimonial in different ways. They also may be more influenced by testimonials displayed on your social media pages versus your website. Whatever the case is for your brand, the only way to find out what works best is by tracking, analyzing, and adjusting your campaign strategy over time.

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10 Mar 2016
by Kelsey Taber

How to Collect Star Ratings From Your Customers

Using a system to collect star ratings is a great way to add some additional social proof to your customer testimonials. Not only are star ratings an easy comparison metric for your customers, they help you make quick and informed decisions as a brand. Whether you plan to collect star ratings for your product or service, or just want some behind the scenes feedback from your customers, you need to have a plan in place to ensure your customers participate.

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02 Mar 2016
by Kelsey Taber
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20 Impactful Statistics About Using Testimonials In Marketing

It’s no secret that the social proof generated through testimonials helps your brand promote credibility. But in case you needed some more reasons to add testimonials into your marketing campaigns, we’ve laid out a few below. These 20 statistics prove that testimonials are a influential addition to your marketing campaigns.

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25 Feb 2016
by Kelsey Taber

5 Things to Keep in Mind When Recording Business Videos in HD

With the new HD video update, collecting high quality business videos is made possible. There are a few aspects of video though that are in the hands of the person recording. Making your customers and employees aware of what makes a great video, will help you increase the overall quality of your video testimonials and marketing videos as a whole.

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23 Feb 2016
by Kelsey Taber

How to Integrate Testimonials Into Your Inbound Marketing Strategy

Practicing an inbound marketing strategy is a great way to move potential customers through your sales funnel. Implementing testimonials into your inbound marketing strategy will help you collect and convey valuable social proof. You need to be strategic about where you collect and display testimonials within your inbound marketing content to make sure its the most effective for each various customer group. Here is a overview about when to collect testimonials, and what kind of testimonial content is most effective at converting a person in each stage of your inbound marketing strategy.

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16 Feb 2016
by Kelsey Taber

4 Ways to Use The New Star Rating System

We recently added a star rating system to the front end of your Boast display widgets. This means you can now collect a rating from your customers to show off on your website and social pages. Ratings help you build strong social proof by giving users a quick point of reference when looking at your customer testimonials. In this post, we’ll cover how to turn on your Boast Star Ratings, and some different ways to use them.

 

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15 Feb 2016
by Kelsey Taber
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5 Legal Considerations When Using Testimonials In Advertising

Repurposing testimonials in the form of Advertisements is a great way to make the most out of the customer praise you collect. Whether you turn your video testimonials into video ads on Facebook or Youtube, or add your photo testimonials to sponsored posts online, there are a multitude of ways to use your positive customer feedback as advertising. When you are using customer testimonials in advertising there are a few legal considerations to keep in mind to make sure you’re not breaking the law.

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09 Feb 2016
by Kelsey Taber
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The Best Practices For Monitoring Your Online Business Reputation

With the vast amount of online platforms that house information about your business, it can be overwhelming to monitor your online business reputation. Dedicating time each week to cultivate this information is well worth the effort because it could make or break the future success of your company. Consumers are highly receptive to online reviews, with as many as 90% of consumers reported in one study admitting that their buying decisions were influenced by online reviews. This means that bad reviews can have a large impact on your business, but positive reviews can have even greater impact if you’re strategic.

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Testimonial Examples To Inspire Your First Campaign

Creating an engaging and effective page to showcase your customer testimonials can be hard when starting from scratch. Just like any other marketing tactic it can be helpful to see examples of what leaders in your industry are doing before you begin to create your own campaign. Because of this, we’ve compiled a list of examples that include testimonial content from across the Board. Take these examples and apply them to your own testimonial campaign. What style do you think will be the most effective at influencing your unique customers?

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6 Digital Marketing Tips Essential For Your Small Business

Having a competitive digital marketing presence is important for a small business. Companies with large marketing budgets can afford to try a multitude of different digital marketing tactics. Because of this, there are trends that have emerged that work for large and small businesses alike. Find out what digital marketing tips you should be following, even if you have a small budget.

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15 Jan 2016
by Kelsey Taber

Pure Energy Window Company: Boast Client Spotlight

Here at Boast we’ve had the pleasure of working with a wide variety of customers. From real estate to marketing agencies, each industry finds a unique way to use Boast to help better their testimonial processes for themselves and their clients. One of those companies, Pure Energy Window Company, has integrated Boast into their sales process and has had huge success at collecting and displaying quality feedback.

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The Art of Building Rapport Online

Building rapport online with your target audience is difficult. Without being able to communicate with them directly, it can be hard to ensure you’re making a good first impression. There are, however, a few steps you can take to build trust online and create connections with potential customers. It’s all about showing what you do, why you care, and why it matters in a way that forms a meaningful connection.

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29 Dec 2015
by Kelsey Taber

9 Ways to Use Campaigns and Tags to Organize Your Testimonials

Organizing and segmenting your testimonial content is a key way to reach your target audience with the most impactful content. Whether you sell multiple products, or appeal to a wide range of buyer personas, grouping together alike content is a smart marketing strategy. Testimonials are a key way to leverage social proof for your brand, so why not spread them strategically throughout your online presence? Using campaigns and tags you’re able to organize your customer testimonials in a way that works for your business. Here is the main difference between campaigns and tags, and 9 different ways to use them to organize your testimonials.
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16 Dec 2015
by Kelsey Taber

Why Emotion Trumps Logic in Marketing

Consumers are turning to more resources to make purchasing decisions than ever before. From searching through a company’s website and social media pages, to looking up comparative reviews, the internet provides consumers with an infinite amount of detailed information to aide their buyer journey. But there is a piece to the puzzle that trumps all logical research, and that is emotion. An fMRI neuro-imagery study shows that when evaluating brands, consumers primarily use emotions gathered from personal feelings and experiences rather than information given about a brand. This study proves that if a consumer grows an emotional connection to a brand, that connection will influence them to choose that brand over it’s competitors time and time again regardless of other factors. So how do you evoke emotion in marketing to hook potential customers?
Starbucks Brand Loyalty
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Increase Credibility With These 5 Forms of Social Proof

Social proof is the idea that people will conform to the actions of others in an attempt to reflect a popular behavior or make a correct decision for a given situation. By showing social proof for your company’s product or service, this influences consumers to make more rapid decisions.  The more forms of social proof you can cultivate the greater chance you will have to increase credibility for your business. So what kinds of social proof exist? And how do you relate that back to your marketing strategy? It’s simple!

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07 Dec 2015
by Megan Marsack

Video Testimonials: The Key To Increasing Product Sales

Selling a product can be a difficult task, especially in today’s society with the abundance of options and product comparisons available. The secret to successfully selling your product is easier than you imagined. Stop and think about what convinced you to buy that new car or phone, most likely it was another person telling you the benefits of the product and how happy they were with their decision to purchase it. Testimonials are a smart and simple way to give potential customers the extra push they need to follow through with buying your product.

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5 Ways to Make Your Marketing Content Perform Better

Creating brand content is the key to influencing consumers in a less intrusive way. Whether your company maintains a blog, publishes consumer case studies and testimonials, or regularly creates ebooks, guides, and infographics, you are already setting yourself apart from your competitors. But not all content is created equal. Here are 5 things to keep in mind that will help you produce better marketing content.

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19 Nov 2015
by Megan Marsack
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6 Essential Marketing Videos to Transform Your Website

One minute of video is worth 1.8 million words. Adding video content to your marketing strategy not only keeps customers engaged on your website, but it also helps your company gain valuable credibility. Including video content on different areas of your website does takes some extra effort, but the increased ROI will prove their effectiveness over other marketing tactics.

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How to Collect Better Video Testimonials From Your Customers

Having a substantial amount of quality video content is an essential part of your modern day marketing strategy. Of the video content your business uses for it’s marketing strategy, video testimonials are the hardest to dictate. You want to be as hands off as possible to ensure that they are authentic, but this lack of control can often lead to video testimonials that are unusable. Taking time to educate and prepare your customers for the video testimonials they record can help you increase the quality of content you receive. Having set resources and suggestions in place can also put your customers at ease and create a more genuine testimonial feed.

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Segmentation: The Key to Influencing Target Audiences With Video Testimonials

Video content is a necessary and important piece of your business’s marketing strategy that helps you reach today’s distracted and over stimulated consumers. Using video testimonials as a part of your overall video marketing strategy is a great way to create an engaging, personal, and credible feed of content. One way to take your video testimonials to the next level are to segment them. By strategically grouping together content that makes sense for your brand, and targeting different areas of your audience with it, it will help you increase reach and be more effective in engaging consumers with relevant content. This secondary step to organize your video testimonial strategy will help you become an expert at targeting your audiences in the right way.

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How Agencies Can Deliver More Value To Clients With Testimonial Processes

As an agency, you want to provide value to your clients with software and applications that work to help them increase ROI. Many of these processes implemented into your client’s marketing strategy takes effort from both ends to work. One process that is important, is to have a system in place to collect social proof. Collecting testimonials is an imperative part of adding social proof to your customer’s marketing strategy, but you need to equip them with the skill set and tools to make their testimonial processes produce the most value. Here are a few steps your agency can take to create a testimonial process and deliver more value to your clients. In turn, making you look like marketing rockstars.

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How To Create Micro-Moments With Video Testimonials

With the explosion of online content, it’s harder to cut through the clutter and engage users. The way people engage is changing rapidly as well with 34% of smartphone users going online mostly using their phones, and not on a desktop, laptop, or other device. Micro-moments are becoming a popular and smart solution to rapidly and effectively share content for your brand to specifically engage mobile users. Video testimonials can be a simple and impactful way for your company to start producing mobile-friendly micro-moments.

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13 Stats That Prove The Power Of Video Marketing

Video marketing has emerged as a leading way for marketers to influence and engage their target audience. Using video content in your company’s marketing strategy used to be an option. Now its a necessary piece to your marketing puzzle that could make or break the success of your brand. Marketers who use video are more likely to influence their audience in search, on social media, and on their website.

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How To Leave A Lasting Impression With Your Homepage

55% of visitors spend fewer than 15 seconds on your website. Your website’s home page may be the single most important factor when it comes to building a strong brand presence online. Think of your homepage as a resume for your business. It should convey the most important details and leave users with a strong understanding about what you do, how you do it, and why it matters.  Here are a few things to keep in mind when formatting your homepage.

Leave a lasting impression with your homepage by:

Cutting out the clutter

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Moms Are Turning To Video Content To Make Decisions, Learn & Engage

A study conducted by think with google and TNS found that 83% of moms search for answers to their questions online. And of those, three in five turn to online video in particular. They also discovered that of the moms surveyed who view videos on YouTube, 81% watch how-to content. And of the moms surveyed, 58% said they’re likely to search for videos about a certain product before making a purchase. With this study, marketers learned that moms are turning to video content more than ever before. They are watching videos to learn how to fix, create, and achieve new goals. And they are weighing the content they watch into their purchasing and life decisions. Here is a look at how moms are turning to video content, and how you can apply that to your marketing strategy.

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5 Ways To Improve Your Website Without A Redesign

A complete website redesign can take weeks or even months, and finding the time and budget to do so can be an even bigger challenge for busy companies. That’s why tackling website improvements in smaller chunks can be more feasible for businesses in a time or budget crunch. There are multiple ways to update your website while waiting for the right time to do a full redesign that can give your website a facelift. Minor updates have the potential to help you improve the overall user experience on your website which, can work magic at increasing traffic and leads.

Here are 5 improvements that can enhance your website:

1. Add Testimonials

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05 Oct 2015
by Kelsey Taber

How To Generate More Leads From Your Website (With Examples!)

Many companies have outstanding traffic performance on their website, but have trouble bridging the gap between traffic and new leads. Their number one struggle is figuring out how to capitalize on their high traffic and create a system that puts great leads at their fingertips. Does this struggle sound familiar? The best way to create a conversion from traffic to leads is by adding forms to multiple places on your website. Forms are a strategic way to collect leads by creating a barrier to your valuable content or next steps that require contact information in order for the user to continue.

Place Forms Here To Generate New Leads:

Ebooks

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24 Sep 2015
by Kelsey Taber

How To Include Customers In Your Social Media Strategy

Why does your company maintain social media pages? To increase brand awareness, be an influencer in your industry, and share content, right? While all of these things are true, it’s important to remember that engaging your target audience is your main goal. When creating and sharing content on social media it can often feel like you’re throwing content out into the universe. By including your customer base in the conversation, it can start to feel more like a two way street. How can companies work to include their customers in their social media strategy? It’s simple!

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16 Sep 2015
by Kelsey Taber

Introducing: New Boast Display Widgets

Here at Boast we’ve been working hard to expand your options. We recently launched two new display widgets with an entirely new look. Check them out below, and find out how to get them up and running on your site.

What Do The New Display Widgets Look Like?

(Click on them- They expand!)

Vertical Cards

 

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14 Sep 2015
by Kelsey Taber

Why People May Not Be Filling Out Your Website Forms

Are your website forms averaging little to no traffic per week? You’re working diligently to market them correctly to your target audience, but you’re still having no luck generating leads? This may be a warning sign that something else is going on. Trust needs to be established between you and your website users in order to get the form traffic you’re looking for. How do you build trust with potential customers? It’s all about what you do to increase your company’s credibility. There are a few different ways that companies can work to increase credibility on their site with the help of their customers and useful content marketing.

Changes That Will Increase Traffic To Your Website Forms:

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09 Sep 2015
by Megan Marsack

How Realtors Can Differentiate Themselves Using Testimonials

It is estimated by the Association of Real Estate License Law Officials that there are approximately 2 million active real estate licensees in the United States. That’s 2 million people competing to win business from the same pool of consumers looking to buy and sell their home. In some states, like Arizona for example, the market is proven to be extremely saturated with an estimated 1 in every 168 people licensed to be a realtor. With this high quantity of real estate professionals comes a high level of competition. Realtors need to differentiate themselves to win business over their competitors.

Realtor Holding Sold Sign

How Can Realtors Use Testimonials To Close Sales?

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6 Signs You Should Invest In Testimonials

Testimonials and word of mouth are the driving force behind 20-50% of all purchasing decisions, and yet only about a 3rd of businesses are actively seeking and collecting customer reviews on an ongoing basis. Many companies that lack testimonials on their website are missing out on a large portion of potential customers whose decisions are fueled by social proof. If you are not sure if your company should be collecting testimonials, then take a look at these warning signs to help point you in the right direction.

Positive Customer Testimonials

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24 Aug 2015
by Kelsey Taber

5 Reasons To A/B Test Your Marketing Tactics

Marketing effectively to your target audience is all about trial and failure. With the multitude of marketing channels and tactics for your company to try, being data driven is important. One way to ensure you can be confident in your marketing strategy is to run an A/B test for each of your marketing tactics. An A/B test, also referred to as a split test, is the idea of creating two different prototypes of a marketing campaign and analyzing which receives the most positive response from your target audience. The result is that you will receive cold hard evidence, and numbers to back up your marketing decisions which will help you continually evolve your marketing strategy.

A/B Testing

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12 Aug 2015
by Megan Marsack

Top 7 Places Every Business Should Be Listed Online

85% of Consumers Use the Internet to Find Local Businesses. According to Search Engine Land’s findings, most people surveyed were just as likely to turn to the Internet, as they were to ask for personal recommendations about local businesses. Internet marketing is drastically changing the way customer reviews for businesses are shared. The more readily available you make information and reviews of your company online, the better your competitive standing.

Internet Search

Check out the top 7 places every business should be listed online:

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8 Ways To Integrate Video Into Your Marketing Strategy

Consumers are constantly on the receiving end of brand messages. This endless stimulation gives them the ability to pick and choose what messages they tune into. One way marketers can cut through the clutter is with engaging video content integrated into their marketing strategy. A study on video engagement showed that the average internet user spends 88% more time on a website with video content, yet only 24% of brands are using online video to market to consumers. Why is there such an inconsistency? A common misperception exists that video content is time consuming, pricey, and hard to make look professional. When created the right way though, those things are just not true.

 

Marketing Video

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29 Jul 2015
by Kelsey Taber

How To Fuel Brand Advocates With User Generated Content

Social Platforms have a growing impact on how people buy. Consumers are turning to their peers more frequently to gain insights on anything from style to vacation spots to where they’ll go for dinner. Consumers love to get inspired by their peers and also have a higher probability to show off what makes them unique on social media. With a society that is fueled by social proof comes a growing number of brand advocates.

User Generated Content

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23 Jul 2015
by Megan Marsack

Avoid These Common Mistakes When Collecting Testimonials

Testimonials are one of the most powerful marketing tools to help leverage social proof for your business. A few major mistakes can be made though when it comes to companies that lack research and preparation before starting to collect testimonials. Learn from these common mistakes others have made to get the most out of your very own testimonial campaign.

Testimonials

No Goals Are Set

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13 Jul 2015
by Kelsey Taber

How Periscope is Changing The Way Companies Use Video Content to Engage

The way people are engaging with the world is rapidly changing. There is no longer an urge to form a narrative or collection of personal posts. More and more people are adapting to engaging on social media in the moment. With this change we see social media sites like Instagram and Snapchat becoming more readily used platforms, while leaving collection style sites like Facebook in the dust. A newcomer to this instantaneous social media format is Periscope. This app gives users a platform to share and view live video content and engage with what’s going on in real time.

What Is Periscope?

Periscope Live Video Applicaiton

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09 Jul 2015
by Kelsey Taber

11 Apps Every Business Needs On Their Facebook Page

Is your business capitalizing on it’s current Facebook page? Chances are probably not. The best Business Facebook Pages all have one thing in common – They use Facebook Apps. Whether for a sweepstakes, live content, or customer feedback, top brands are finding what makes their target audience tick, and integrating their Facebook page to increase engagement.

Here Are 11 Integrations To Add Your Business’s Facebook Page:

#1. Social Integration

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Use Video Testimonials to Amplify Your Net Promoter Score

The Net Promoter Score is a customer feedback measurement system that has grown rapidly among major industries since it was created in 2003. This system was developed by the founder of Bain & Company’s loyalty practice, Fred Reichheld. What it measures is customer satisfaction and allows companies to find and capitalize on what makes their customers happy and also fix what make their customers unhappy.

How Is The Net Promoter Score Calculated?

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27 Jan 2015
by Samantha Dunn

5 Simple & Effective Ways to Nurture Customers into Lifelong Fans

 

Customer Nurturing

Whether you’re in a niche industry or you have thousands of other competitors, maintaining an active relationship with your customers is crucial to business growth. More often than not we see companies pouring their time, energy and money into acquiring new customers but they’re missing out on their biggest market of all – their customers. After all, the statistics speak for themselves: customer acquisition costs seven times more than customer retention and 81% of customers are more likely to give repeat business simply because they were provided good service. Convinced? Here are some ways that you can nurture your customer relationship to build trust and turn them into lifelong fans. Read more

04 Nov 2014
by Andrea Zoia

Customizing Your Testimonial Submission Form

Keeping a consistent brand image is important, which is why we’ve given you the option to customize your Boast submission form. You can hide certain fields and use CSS styles to ensure the form matches the look of the rest of your website. Currently, we don’t have a control panel setting for this, but you can achieve it with a little bit of web development.

How to Hide Form Fields

Each entry field is customizable and can be hidden. To hide specific fields, follow these steps: Read more

08 Oct 2014
by Andrea Zoia

How to Locate and Interpret Boast Stats in Google Analytics

With today’s expanding digital use and endless resources for insights, it is important to monitor user engagement with your brand and website. Google Analytics is a helpful tool that will provide you with data regarding page views, sessions, and users on your site. This information can tell you what pages are performing better than others so you can strategize each page’s content and engage more users. Read more

26 Sep 2014
by Samantha Dunn

How to Collect & Display Testimonials on Your Facebook Page

With over 250 million people logging in each day, Facebook has developed a platform for businesses to get their brand in front of the masses in only a matter of seconds. It has become a place to build brand recognition, increase business credibility and create brand ambassadors. With Boast, now you can show off your praises where your devoted fans are following you and your target customers login in every day – Facebook. Get set up to collect and display testimonials on your Facebook page with this step-by-step tutorial.

Let’s get started. Read more

10 Sep 2014
by Samantha Dunn

25 Ways to Show off Testimonials & Reviews for Your Business

Business Testimonials

There’s no doubt that a good customer review or testimonial can really impact the reach of your products and services. Word-of-mouth promotion and user-generated content has completely changed the way people find products and services they use and trust. To help you magnify the reach of your testimonials and reviews, I put together 25 ways you can use testimonials and reviews to capitalize on their power. Read more

27 Aug 2014
by Samantha Dunn

Client Spotlight: The North Face Endurance Challenge

When we say Boast clients come in all shapes and sizes, we aren’t kidding. From mortgage companies to national gas and utility providers, our video and photo collection app is helping all types of organizations in distinct and unique ways. One of those is The North Face Endurance Challenge, which uses the Boast mobile app to get feedback from runners at their events.

North Face Endurance

What is The North Face Endurance Challenge?

The North Face Endurance Challenge Series is a 2 day trail running event that takes place in 6 locations throughout 2014. With events in New York, Washington D.C., Ontario Canada, Wisconsin, Utah, and California, they feature several types of races including a 5K, 10K, Half Marathon, Marathon Relay, Marathon, 50K and 50M. Yes. I know what you’re thinking… 50 miles!?

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06 Aug 2014
by boast-admin-user

Client Spotlight: OneTrust Home Loans

At Boast, we have had the pleasure of working with a large variety of organizations around the world that use Boast to fit their unique needs. One of those organizations – OneTrust Home Loans –  has taken customer testimonial and review collection to the next level by integrating them into their marketing and sales strategies.

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02 Jul 2014
by Samantha Dunn

4 Drawbacks of User-Generated Content & How to Not Fall Victim

User Generated ContentIn a highly-social world with millions of competing marketing messages, it’s pretty clear by now that user-generated content (UGC) has become an essential part to reaching customer demographics. UGC can help you reach new customers, engage old ones, develop your brand and increase overall sales, but it also bring it’s own challenges with it. Here are four potential drawbacks of user-generated content and how you can adapt so you don’t run into the same issues. Read more

26 Jun 2014
by boast-admin-user

How Big Brands are Increasing Customer Engagement with User-Generated Content

Endorsements from real people can be a powerful and influential tool companies, big and small, can utilize to create brand awareness and credibility. With the advancement of technology and social media, companies are beginning to harness user-generated content from consumers and incorporating it into their marketing mixes. So, who’s doing it best? Here are some big brands that have encouraged their devoted fans to share their experiences through text, photos and videos and are reaping the benefits.

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How to Collect Testimonials – Convenience is Key

Boast makes it easy for your clients to submit testimonials from a mobile app or your website at their convenience, but sometimes finding the time to submit a testimonial can be tough. Try making Boast a part of your business process so you can collect more testimonials while making it more convenient for your customers.

Whether you meet with customers at their office, your office, their home or elsewhere, chances are good that you see them in person from time to time. The next time you are face to face with a customer, take the opportunity to collect a testimonial using Boast! Read more