Blog

Create a Proactive Customer Service Strategy with Video Content

Video content engages your customers much more effectively than text content. That’s why it’s an important piece of a proactive customer service strategy. Creating videos that your customers can access for common questions, onboarding and other tasks will take some of the stress off of your customer service team, and allow your customers to get their questions answered much faster.

create a proactive customer service strategy with video content Read more

24 Oct 2016
by Kelsey Taber

2017 Video Marketing Trends

Video marketing has exploded in popularity and effectiveness over the last few years. With consumers being influenced by a massive influx of content, video content can be much more effective at breaking through the clutter. In 2017 you can expect the exponential growth of video content to continue. To stay ahead of the competition you need to be up to date with the 2017 video marketing trends to expect.

2017 video marketing trends multiple devices
Read more

Amplify Your Cause with Non-Profit Video Marketing

When increasing awareness and support of your non-profit, your greatest asset are your current community of supporters. Many non-profits rely on out of date methods to increase membership and brand awareness. One way to improve your non-profit’s marketing strategy is to increase your video marketing. Non-profit video marketing can be used in a multitude of different ways and will have a lasting impression on potential members and donors.

Amplify Your Cause With Non-Profit Video Marketing
Read more

24 Aug 2016
by Kelsey Taber

3 Reasons Video Testimonial Campaigns Fail

When planning a video testimonial campaign there are a few things to keep in mind to ensure it’s successful. Just launching your campaign without putting in the effort to engage with your customers for content will set you up for failure. Creating the submission form content and deciding where to place it on your website and social media pages is only part of your campaign. The second and more important piece to your campaign is promotion. You want to make sure that your video testimonial campaign is easy to find, understand and participate in.

coffee shop customer testimonial campaign meeting Read more

The Anatomy of a Killer Video Marketing Strategy

Video content is the most valuable content you can create to influence your audience. It is believed that by 2019, 80% of content online will be video. To start creating a robust feed of video content, you need to set up a killer video marketing strategy. This strategy will allow you to discover what kind of content preforms best with your target audience, create quality video content, promote your videos effectively and capture leads with your valuable content.

man recording footage for killer video marketing strategy

Read more

4 Marketing Content Styles That Engage Potential Customers

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. It’s no secret why content marketing is rapidly growing as a marketing strategy. But do you know what marketing content styles are the most effective at influencing your audience? Your strategy should be based on creating quality content that appeals to your unique customer base.

Marketing content styles Read more

Video Marketing Tricks Your Competitors Aren’t Using

Video marketing is an essential piece to your modern marketing strategy. Basic video trends, like video ads for example, have been adopted by a majority of businesses. In one study, 69% of marketing, sales and business professionals reported using video marketing and another 31% are planning to. With this trend being rapidly adopted your brand needs to think outside of the box to make an impact with your video content.

video marketing tricks Read more

Engaging Ways to Promote Video Testimonials on Social Media

Building a strong social media presence for your business is one the the best ways to shape your brand image. By including your customers in your social media strategy, you can leave a lasting impression with your business social media profiles. Using video testimonials as an integral piece of your strategy is a great way to engage your audience. Find out different ways you can promote your customer video testimonials on each of your business’s social media pages.

social media Read more

19 Apr 2016
by Kelsey Taber

6 Ways to Integrate Video Marketing Into Your Next Event

Creating a memorable company event is easy with video marketing. Whether you attend an annual industry trade show, or hold a company fundraiser, video marketing can be a great tool to leave a lasting impression and make your event live on. By preparing quality content before the event, and capturing footage during the event, you can easily make video work for your marketing strategy.

Video marketing at company event Read more

How to Run a Youtube Ad Campaign With Your Video Testimonials

An advertising tactic to consider for your marketing strategy is youtube video ads. Youtube ads exhibit a high viewability rate across mobile and app engagement with a viewability of 94%. It is extremely important to be mobile focussed when reaching today’s consumers. That’s why Youtube can be a great ad choice for your video testimonial content to help your brand build credibility and bring in new leads.

Youtube ad campaign

Read more

How to Turn Your Video Testimonials Into Facebook Ads

Customer video testimonials are extremely effective at promoting social proof for your brand. In fact, customer testimonials have the highest reported effectiveness rating for all types of content marketing with a rating of 89%. With that in mind its a no brainer that video testimonials would be a great marketing resource to re-purpose as an advertisement for your brand. Promoting video ads on Facebook increases brand recognition and influences potential customers that may not have been aware of your brand before.

video testimonials into ads on facebook Read more

9 Video Testimonial Metrics to Track For Reporting On Your Campaign

When adding a video testimonial campaign to your marketing strategy, it can take some trial and error to discover what works best for your unique brand. Your customer groups may be incentivized to submit a testimonial in different ways. They also may be more influenced by testimonials displayed on your social media pages versus your website. Whatever the case is for your brand, the only way to find out what works best is by tracking, analyzing, and adjusting your campaign strategy over time.

video testimonial metrics Read more

02 Mar 2016
by Kelsey Taber
Comments are closed

20 Impactful Statistics About Using Testimonials In Marketing

It’s no secret that the social proof generated through testimonials helps your brand promote credibility. But in case you needed some more reasons to add testimonials into your marketing campaigns, we’ve laid out a few below. These 20 statistics prove that testimonials are a influential addition to your marketing campaigns.

Testimonial marketing statistics Read more

25 Feb 2016
by Kelsey Taber

5 Things to Keep in Mind When Recording Business Videos in HD

With the new HD video update, collecting high quality business videos is made possible. There are a few aspects of video though that are in the hands of the person recording. Making your customers and employees aware of what makes a great video, will help you increase the overall quality of your video testimonials and marketing videos as a whole.

recording business videos in HD

Read more

23 Feb 2016
by Kelsey Taber

How to Integrate Testimonials Into Your Inbound Marketing Strategy

Practicing an inbound marketing strategy is a great way to move potential customers through your sales funnel. Implementing testimonials into your inbound marketing strategy will help you collect and convey valuable social proof. You need to be strategic about where you collect and display testimonials within your inbound marketing content to make sure its the most effective for each various customer group. Here is a overview about when to collect testimonials, and what kind of testimonial content is most effective at converting a person in each stage of your inbound marketing strategy.

Inbound Marketing Strategy Read more

6 Digital Marketing Tips Essential For Your Small Business

Having a competitive digital marketing presence is important for a small business. Companies with large marketing budgets can afford to try a multitude of different digital marketing tactics. Because of this, there are trends that have emerged that work for large and small businesses alike. Find out what digital marketing tips you should be following, even if you have a small budget.

Digital Marketing Tips Read more

16 Dec 2015
by Kelsey Taber

Why Emotion Trumps Logic in Marketing

Consumers are turning to more resources to make purchasing decisions than ever before. From searching through a company’s website and social media pages, to looking up comparative reviews, the internet provides consumers with an infinite amount of detailed information to aide their buyer journey. But there is a piece to the puzzle that trumps all logical research, and that is emotion. An fMRI neuro-imagery study shows that when evaluating brands, consumers primarily use emotions gathered from personal feelings and experiences rather than information given about a brand. This study proves that if a consumer grows an emotional connection to a brand, that connection will influence them to choose that brand over it’s competitors time and time again regardless of other factors. So how do you evoke emotion in marketing to hook potential customers?
Starbucks Brand Loyalty
Read more

5 Ways to Make Your Marketing Content Perform Better

Creating brand content is the key to influencing consumers in a less intrusive way. Whether your company maintains a blog, publishes consumer case studies and testimonials, or regularly creates ebooks, guides, and infographics, you are already setting yourself apart from your competitors. But not all content is created equal. Here are 5 things to keep in mind that will help you produce better marketing content.

Creating Brand Content Read more

19 Nov 2015
by Megan Marsack
Comments are closed

6 Essential Marketing Videos to Transform Your Website

One minute of video is worth 1.8 million words. Adding video content to your marketing strategy not only keeps customers engaged on your website, but it also helps your company gain valuable credibility. Including video content on different areas of your website does takes some extra effort, but the increased ROI will prove their effectiveness over other marketing tactics.

Video

Read more

How to Collect Better Video Testimonials From Your Customers

Having a substantial amount of quality video content is an essential part of your modern day marketing strategy. Of the video content your business uses for it’s marketing strategy, video testimonials are the hardest to dictate. You want to be as hands off as possible to ensure that they are authentic, but this lack of control can often lead to video testimonials that are unusable. Taking time to educate and prepare your customers for the video testimonials they record can help you increase the quality of content you receive. Having set resources and suggestions in place can also put your customers at ease and create a more genuine testimonial feed.

Client On Their Computer

Read more

Segmentation: The Key to Influencing Target Audiences With Video Testimonials

Video content is a necessary and important piece of your business’s marketing strategy that helps you reach today’s distracted and over stimulated consumers. Using video testimonials as a part of your overall video marketing strategy is a great way to create an engaging, personal, and credible feed of content. One way to take your video testimonials to the next level are to segment them. By strategically grouping together content that makes sense for your brand, and targeting different areas of your audience with it, it will help you increase reach and be more effective in engaging consumers with relevant content. This secondary step to organize your video testimonial strategy will help you become an expert at targeting your audiences in the right way.

Schedule of content Read more

How To Create Micro-Moments With Video Testimonials

With the explosion of online content, it’s harder to cut through the clutter and engage users. The way people engage is changing rapidly as well with 34% of smartphone users going online mostly using their phones, and not on a desktop, laptop, or other device. Micro-moments are becoming a popular and smart solution to rapidly and effectively share content for your brand to specifically engage mobile users. Video testimonials can be a simple and impactful way for your company to start producing mobile-friendly micro-moments.

Woman using phone to view micro-moments

Read more

13 Stats That Prove The Power Of Video Marketing

Video marketing has emerged as a leading way for marketers to influence and engage their target audience. Using video content in your company’s marketing strategy used to be an option. Now its a necessary piece to your marketing puzzle that could make or break the success of your brand. Marketers who use video are more likely to influence their audience in search, on social media, and on their website.

Video Camera

Read more

Moms Are Turning To Video Content To Make Decisions, Learn & Engage

A study conducted by think with google and TNS found that 83% of moms search for answers to their questions online. And of those, three in five turn to online video in particular. They also discovered that of the moms surveyed who view videos on YouTube, 81% watch how-to content. And of the moms surveyed, 58% said they’re likely to search for videos about a certain product before making a purchase. With this study, marketers learned that moms are turning to video content more than ever before. They are watching videos to learn how to fix, create, and achieve new goals. And they are weighing the content they watch into their purchasing and life decisions. Here is a look at how moms are turning to video content, and how you can apply that to your marketing strategy.

Mom and Daughter Read more

8 Ways To Integrate Video Into Your Marketing Strategy

Consumers are constantly on the receiving end of brand messages. This endless stimulation gives them the ability to pick and choose what messages they tune into. One way marketers can cut through the clutter is with engaging video content integrated into their marketing strategy. A study on video engagement showed that the average internet user spends 88% more time on a website with video content, yet only 24% of brands are using online video to market to consumers. Why is there such an inconsistency? A common misperception exists that video content is time consuming, pricey, and hard to make look professional. When created the right way though, those things are just not true.

 

Marketing Video

Read more

13 Jul 2015
by Kelsey Taber

How Periscope is Changing The Way Companies Use Video Content to Engage

The way people are engaging with the world is rapidly changing. There is no longer an urge to form a narrative or collection of personal posts. More and more people are adapting to engaging on social media in the moment. With this change we see social media sites like Instagram and Snapchat becoming more readily used platforms, while leaving collection style sites like Facebook in the dust. A newcomer to this instantaneous social media format is Periscope. This app gives users a platform to share and view live video content and engage with what’s going on in real time.

What Is Periscope?

Periscope Live Video Applicaiton

Read more

How to Display Testimonials on Your YouTube Channel

Having a large online presence is crucial to keeping up with other businesses today. Showcasing customers testimonials on various platforms is one of the ways you can expand your online presence while building a trusted brand simultaneously. Now that we’ve given you a way to display customer testimonials right on your website, we’ve also developed a way to expand your digital footprint by uploading your customer testimonials directly to your YouTube account. There a huge added SEO benefits to having a presence on YouTube, and with a few simple steps, you can tap into that for your business. In just a matter of minutes, you can link your Boast account to your YouTube channel and have testimonials uploaded directly to your channel once they’re approved.

Want to add your testimonials to your YouTube channel? Let’s get started. Read more

Benefits of Displaying Testimonials on Your Facebook Page

With over 1 billion monthly active users, Facebook has become a platform where brands gain exposure and market precisely to their followers and target market to generate leads. Having customer testimonials on your business Facebook page can help build trust and engagement with your target audience. Luckily, Boast seamlessly integrates with Facebook, allowing you to collect and display testimonials right on your business Facebook page.

Advantages of Integrating Boast with Facebook

Read more

Why Your Customers May Not be Submitting Praise

Failed Customer Testimonials

Collecting customer reviews is crucial to business growth and development. They can provide an overall understanding of your customers’ experience with your brand, products or services. Once you receive customer reviews and testimonials, finding a way to use them to benefit your business is the easy part. However, getting your customers to actually submit feedback is the real challenge. There are many different ways you can ask for feedback, but certain factors could be limiting the chance your customers respond. Below are a few reasons why your customers may not be taking the next step to submit a testimonial.

1. Long or Confusing Process

Read more

Lock Boast App in Kiosk Mode on iPad

We live in a high-tech, mobile-world where convenience is everything. If we can’t do something in a matter of seconds, we ponder if it’s worth our time.

This is no exception when it comes to collecting customer stories and reviews. The strength of a customer review goes far beyond a simple ego boost and becomes part of a powerful and effective sales and marketing strategy. But again, capturing these reviews requires organizations to get people to take the time to make them first, which becomes an obstacle in itself. One of the most effective and straight forward ways to go about getting people to participate is to get them on location and on the spot. That’s where the idea of the locking the Boast app in mobile kiosk mode came from. Read more

30 Apr 2014
by Stephanie Sundheimer

3 Ways to Optimize Your Videos for SEO

It’s no secret that video content is great for increasing engagement. And with apps like Vine and Instagram, user-generated video content is easier to get then every. However, video content isn’t always the best at driving traffic to your website from search engines. Google can’t index a video the same way it indexes words on a page or even image titles and alt text. But when you put a few simple video SEO measures into practice, you might find your video content outperforming traditional blog posts on your site. Here are three ways to optimize your videos for SEO.

Write out video transcripts

One of the most obvious issues with video content when it comes to SEO is that it typically replaces the words on the page that Google would use to determine what the page is about and what it should rank for. By typing out a transcript of your video, you can effectively eliminate this issue. Not only will transcripts help Google to understand what a page on your site is about, but they also make your website and your content more accessible to people visiting your website who might have disabilities. Someone who is deaf, for example, would not be able to get as much out of your video content without a transcription of the content to read.

Implement video sitemaps

One way to optimize your videos as recommended by Google and other major search engines is with video sitemaps. A video sitemap helps search engine robots to crawl video content through some code that indicates the pages on your site that have videos as well as your video titles, descriptions, thumbnails and more. You have probably seen search results with video thumbnails before. Have you ever wondered how to get this for your site? It’s as easy as adding a video sitemap.

Video SEO Example

To get started with video sitemaps for your website, check out Google’s guidelines for creating a video sitemap. There are also plenty of other websites, such as Moz that have some great tools for video sitemaps and optimizing videos for SEO.

Use a third party video hosting service

Finally, consider using a third party video hosting service that will optimize your videos for you. When considering video hosting providers, it is important to be aware of the options available to you. Free services like YouTube and Vimeo are certainly economical, but when it comes to SEO, you’ll typically find your website is competing against your own video content and losing. Alternatives such as Wistia host your videos, but give you an embed code so the actual home of your videos is on your website, not YouTube. Wistia also helps you create a video sitemap without coding everything by hand which can save a ton of time if you have a large amount of video content.

At the end of the day, optimizing video content for SEO isn’t too difficult, but it can be time consuming if you don’t have a good process down. Be sure to regularly implement these video optimization techniques on your website to start getting more out of the video content you work so hard to create.

5 Tips From KFC’s #HowDoYouKFC Video Contest

Video and photo contests are becoming the new norms when it comes to conducting corporate giveaways. With the technology available today, people can create user-generated content and upload it directly to a site within just a matter of minutes or even seconds.

Kentucky Fried Chicken was one of the latest to capitalize on this trend with their #HowDoYouKFC contest. They set up this contest to encourage people to take photos or videos of themselves showing how they like to enjoy KFC’s products. With the goals of generating brand awareness, increasing sales and capturing product testimonials, KFC successfully engaged thousands of people and garnered tons of free advertising. Below, you’ll find 5 things we can learn from this successful user-generated campaign.

KFC Video Contest

Read more

16 Apr 2014
by Stephanie Sundheimer

How to Launch a User-Generated Video Campaign

Getting started with user-generated video

Two of the biggest trends on the internet today are social and video. Not to mention the fact that user-generated content is huge right now. So when it comes to marketing your business, what better way to attract an audience and engage them than by combining it all with a user-generated video campaign. User-generated video campaigns can take many shapes and sizes. They can be community-related, revolve around a product or help you collect testimonials for your business. Regardless of the type of campaign you are running, the goal is likely to get your audience involved and engaged with your brand. In this post, we’ll be covering where to start with a user-generated video campaign, how to plan and strategize before launching your campaign, and what to do once your campaign comes to its conclusion.

User-generated video campaigns Read more

25 Mar 2014
by Samantha Dunn

4 Undeniable Benefits of User Generated Content

With the explosion of social media and other interactive websites plus the vastness of the Internet itself and online users, much of the marketing power has shifted out of the marketer’s hands and into the consumers. Content created by consumers – user-generated content – has more influence and power over the public than ever. User-generated content (UGC) is content that is made by the general public and can take many forms including blogging, reviews, social media posts, videos, forums, etc. UGC has become an online marketing game changer, and here are four unquestionable benefits of incorporating it into your business marketing plan. Read more

Using Sweepstakes to Collect Testimonials

People love to get free stuff! It’s that process we learned back in grade school known as the “Law of Reciprocity”- responding to a positive, rewarding action with another positive action.

That’s where the idea of sweepstakes comes in as a powerful and effective tool. In a sweepstakes setup, people would take some sort of action to enter and winners are selected at random. This gives everyone a fair shot at winning and serves as a natural draw. Sweepstakes are one way to get people to commit to share their positive experience with your organization. These testimonials will not only give your company a sense of authority in your area of business but also creates a powerful draw for new, potential clients.

Here are some elements to remember when setting up your sweepstakes to collect testimonials. Read more

11 Oct 2013
by Stephanie Sundheimer

4 Reasons to Include Video in Your Online Strategy

Your online marketing strategy probably includes a variety of tactics, from social media marketing to search engine optimization and maybe some email marketing. But does it include video? Video is an outlet that is often overlooked by small businesses or those looking to cut corners when it comes to online marketing. What people often don’t realize though, is that video marketing can provide far more value and be far more sustainable than many forms of online marketing. So what’s so great about video? Here are four reasons to include video in your online strategy. Read more