Blog
27 Aug 2014
by Samantha Dunn

Client Spotlight: The North Face Endurance Challenge

When we say Boast clients come in all shapes and sizes, we aren’t kidding. From mortgage companies to national gas and utility providers, our video and photo collection app is helping all types of organizations in distinct and unique ways. One of those is The North Face Endurance Challenge, which uses the Boast mobile app to get feedback from runners at their events.

North Face Endurance

What is The North Face Endurance Challenge?

The North Face Endurance Challenge Series is a 2 day trail running event that takes place in 6 locations throughout 2014. With events in New York, Washington D.C., Ontario Canada, Wisconsin, Utah, and California, they feature several types of races including a 5K, 10K, Half Marathon, Marathon Relay, Marathon, 50K and 50M. Yes. I know what you’re thinking… 50 miles!?

Collecting Video Testimonials at Events

Collection Made EasyWith thousands of runners in all 6 of The North Face Endurance Challenge’s races, they were looking for a way to get feedback from their runners on-site at each event.

With the help of the Boast mobile app, The North Face Endurance Challenge collected testimonials from runners about their training goals for their next event at The North Face Mountain Athletics tent. According to Jeff Ball, The North Face Endurance Challenge’s Client Coordinator, as an incentive and way to thank people for participating, they offered “discounts on next years’ race and saw redemptions as soon as [they] opened up 2015 registration for [their] events.” Not only did this strategy help them foster a better relationship with those who participated, but it also helped them kickstart sales for next year.

What are they saying?

“Boast has allowed us to interact on a more intimate level with our participants, getting to know them and their goals and allowing us to better tailor our events to their needs/wants.”

– Jeff Ball, The North Face Endurance Challenge Client Coordinator


Think You’re up for the Challenge?

The series will be heading to Kettle Moraine State Park in Wisconsin on September 13-14 and Park City Mountain Resort in Utah on October 4-5. To learn more please visit: http://www.thenorthface.com/en_US/endurance-challenge/?stop_mobi=yes. Register with the code: BOAST25 (all caps) for 25% off any race distance!

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