01 Apr 2014
by Stephanie Sundheimer

Pros and Cons of Buying Video Testimonials

Testimonials are all about proving your worth to prospects and giving them the confidence they need to make a purchase or invest in your services. Testimonials are important, not only because they offer validation of your company, but also because they can help to position you as a real, quality business and allow you to stand out from your competition.

Text testimonials, especially from high profile individuals, can be pivotal in converting leads into customers. But when compared with video testimonials, the credibility factor just isn’t the same. Video testimonials are real, unedited and personal. Or at least they should be.

Buying Video Testimonials

create video testimonialYou’ve probably seen and maybe even been tempted by ads and offers to have a convincing video testimonial created for your business for as little as $5. At first glance, it may seem like a pretty good deal, but there is a lot that you may be getting yourself into that you should be aware of.

When you purchase video testimonials from people who know little or nothing about your business, the credibility of your testimonials just aren’t there. And even if your videos do their job and are believable, you end up building credibility at the expense of authenticity. No actor, no matter how rehearsed, will provide the value or the sales power of an actual satisfied customer.

Believability and authenticity aside, there are also some legal implications to consider when purchasing your testimonials. According the the FTC Act, businesses are required by law to disclose any affiliations, monetary or other, with anyone endorsing their products or services. This means failure to tell your prospects that your testimonials were paid for is actually against the law!

The Alternatives

​Needless to say, purchasing video testimonials to build credibility for your business is less than ideal. But video testimonials can still be a huge marketing tool when leveraged properly. And you don’t have to spend all the money on a professional video crew or high tech equipment to get authentic video testimonials from your customers.

Boast allows your customers to submit testimonials from just about any mobile device or computer in only a couple of minutes. And a little incentive such as a contest or giveaway can make all the difference in encouraging customers to submit their praise for your business.

At the end of the day, if you aren’t getting authentic video testimonials, you shouldn’t have testimonials at all. It’s not worth the risk of legal troubles and alienating your visitors. There is a better way! Try Boast today »

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