Blog
17 Feb 2015
by Andrea Zoia

How to Use Feedback for Business Development

feedback
As a business, you will learn the most from your employees and customers, and their feedback is essential for business growth and development. Without feedback, you will have no idea what your customers really think of your products or services, leaving you with no direction or insight on how to improve and grow. Feedback and testimonials can help push potential customers further into the purchasing phase, but can also provide an understanding of internal business environments, product experiences, and target market behavior.

Employee Feedback

Collecting employee feedback within your business is critical to business growth and improvement. Requesting feedback from employees not only shows them you’re interested in what they have to say, but also gives everyone in the company a voice, regardless of where they are on the hierarchy. Anonymously surveying your employees can provide the purest results regarding what they like, what they don’t like, and what they think could make their job/company more enjoyable. Sometimes you may not know there are underlying issues, and feedback can uncover problems and surface reasons for employee turnover.

Product Development

In the highly competitive market we have today, it’s necessary to continue improving products and user experiences to keep your brand and products on top. Collecting feedback on current products or future ideas can provide your business with valuable insights on overall product experience, how to improve them, and how to position them in the market. Receiving feedback from real product users outside of the company is crucial because they’re the ones using the products without a biased opinion. You can learn a lot from them and even gain new product ideas.

Market Research

The most effective way to learn about your target market is by interacting with them directly. They’re the ones that will give you the most valuable insights on your brand, products, and even themselves. There are several ways to utilize customer feedback for further in-depth market research. Conducting focus groups is one way to receive beneficial information that can teach your business more about your target market, their interests, online and offline behavior, and effective ways to market to them. Learning directly from your target market also helps you properly position products and services in the market to receive the most benefits. You can also utilize anonymous surveys to get feedback and opinions on your brand in general. This will help you find out what words or thoughts people associate with your brand name, and can show you if you need a brand facelift.

Taking the time and resources to ask and collect feedback from employees and customers will only improve business practices and products over time. Without effective feedback, you can be left in the dark about internal business environments, product experiences among current customers, and target market behavior. Collecting feedback from employees and customers will be a constant motivation to improve your business, and can help you stay ahead of the competition.

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