Blog
07 Dec 2015
by Megan Marsack

Video Testimonials: The Key To Increasing Product Sales

Selling a product can be a difficult task, especially in today’s society with the abundance of options and product comparisons available. The secret to successfully selling your product is easier than you imagined. Stop and think about what convinced you to buy that new car or phone, most likely it was another person telling you the benefits of the product and how happy they were with their decision to purchase it. Testimonials are a smart and simple way to give potential customers the extra push they need to follow through with buying your product.

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Here are some key reasons video testimonials can help sell your product:

Overcome Doubts

Doubts and barriers will always arise when consumer make purchasing decisions. This is especially true if a decision involves a high price tag. To get one step closer to selling your product, you need to overcome those dreadful barriers. 90 percent of customers say that their buying decisions are based on online reviews. Great customer testimonials reassure visitors they will be satisfied with their decision to purchase your product. Questions such as, “Does this product do what I need it to do?”, or “Is this product worth the amount they are asking for?” are easily answered with these personable testimonials. Video testimonials provide consumers with the reassurance they need to make the jump and purchase your product, because past customers are viewed as legitimate sources to answer their lingering questions.

Consumers Are Visual

It is 2015, which means its time to get creative with the type of testimonials you collect. In addition to just text reviews, picture or video testimonials can take your social proof to the next level. Picture and video testimonials are exciting, engaging and reliable. Providing potential clients with visuals of your product is a big game changer. Using these types of testimonials is a creative way to show off your product, inform consumers about how the product works, share the benefits of your product, and show creative ways other consumers are using your product. Having loyal customers show off your product in a visual way is a great way to close more sales.

Be The Solution

When people are looking to purchase a product, they are searching for a solution to a given problem. They might need a car to fit all their children, or a phone that can work underwater for example. Your company can use video testimonials to show that your product can solve those problems. These types of testimonials will show your product is reliable, affordable, and exactly what they have been searching for. Use your testimonials to the best of their ability and make sure they show why your product can be the right solution.

Promote Credibility

Credibility is one of the most important elements to a successful business. People must trust and believe in your word before they will become a loyal customer . Testimonials, especially picture and video, prove that your product does what you say it does. Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year. The increase in online shopping makes having testimonials on your website a no brainer. With the increase in e-commerce sales, website credibility is everything. Testimonials demonstrate your business’s and product’s authenticity.


Video testimonials help give your product sales the boost they need by getting valuable points across to your potential customers for you. With the increase in online shopping, video testimonials should be a crucial piece of your business’s sales pipeline.

Launch a Business Boosting Testimonial Campaign in 30 Days

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