Cultivating user generated content allows you to showcase quality social proof for your brand. User generated content can be used on your website and social media pages to connect with potential customers. For example running a user generated content campaign on Instagram allows you to showcase relatable customer photos or videos using your product or service. Consumers are naturally influenced by brands they can relate to, so this is a great strategy to bring in new leads.

Here are 15 user generated content statistics:

  1. Brand engagement increases an average of 28% when a combination of user generated content videos and professional content are used for promotion. (ComScore)
  2. 71% of consumers reported that user generated content reviews make them more comfortable buying a product. (3d Cart)
  3. User generated content ads get 4x higher click through rate than basic branded ads (Shopify)
  4. As of 2016, 86% of businesses use a form of user generated content in their marketing efforts (SEMrush)
  5. 70% of all consumers will look at user generated content reviews or ratings before making a purchasing decision.(3d Cart)
  6. Consumers between the ages of 25 and 54 contribute 70% of all user generated content. (SparkReel)
  7. User generated content videos on Youtube get 10x as many views as videos created by the actual brand (emarsys)
  8. Consumer user generated content on a website can increase conversions by 74%. (3d Cart)
  9.  25% of search results for the world’s 20 largest brands are links to user generated content. (Kissmetrics)
  10. 41% of consumers only need to see 1 to 4 user generated content reviews to be influenced to purchase.(Adweek)
  11. User generated content product reviews are trusted 12x more than promotional marketing content.(CIO)
  12. Millennials trust user generated content 50% more than information from mainstream media sources. (Smart Brief)
  13. Over 50% of consumers have reported wanting brands to tell them what user generated content to create, but only 16% of brands have a strategy in place. (Adweek)
  14. On average, businesses see a 26% increase in twitter engagement and a 6% increase in Facebook engagement after sharing user generated content. (Smart Insights)
  15. By 2013, about 114.5 million people had contributed user generated content to a brand.(Marketeer)

Consumers are becoming more receptive to leaving user generated content for brands they love. Running a user generated content campaign to cultivate user generated content from your customers is a necessary part of promoting social proof for your brand. User generated content allows you to increase your credibility and engagement which will over time help you increase visitors, leads and sales.


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Posted in: Reputation Management, Social Proof