Closing more sales is all about building up your credibility, proving your worth and helping your prospects to feel comfortable with you and your company. That being said, closing a sale is rarely easy. Fortunately, with the right tools, you can streamline the process of closing sales, allowing for more time on other aspects of your business. Here are 3 tools for closing more sales that can arm you to prove your worth.
When shopping around for the best person or company to complete a project, the ones who can prove their knowledge and expertise tend to have a huge advantage. Building up a library of resources that provide value to your prospects can be a great first step when it comes to convincing prospects of your capabilities. For example, a construction company might provide ideas or assistance for DIY projects or a web developer might provide tips for marketing your website. Videos, blog posts, ebooks, infographics and more can all be valuable tools that will help you to get your foot in the door, capture leads and close more sales.
Providing prospects with examples of your work can be huge when it comes to proving the quality of your product or service. A larger portfolio can show potential clients that you have a great deal of experience while a smaller, more in-depth portfolio can emphasize your attention to detail. There are also countless ways to organize your portfolio in a way that can highlight your qualifications for a specific project, such as by industry. Often times, a simple showcase of what you have done in the past can be enough to close more sales.
While a portfolio is an excellent way showing prospects what you can do, it might not be enough. Whether it is a credibility issue or a scope of work issue, some people will just want more. That’s where having high-quality, convincing testimonials comes in. Text testimonials are nice to have, but the best way to prove your worth and the quality of your work to someone who is unsure is to provide them with video testimonials of past clients who can rave about what you have done for them. Just ask Frank.
Valuable resources, a comprehensive portfolio and credible, convincing testimonials are all great tools on their own, but when you combine them, you will have the power to close more sales in less time with less work.
Posted in: Reputation Management