Buying a home is one of the largest investments people make in life. For this reason, when selecting a real estate agent, people choose carefully. They want someone who helps people find their dream home or property. In 2019, the internet is the top avenue for finding the best real estate agent. You need to make sure that you are searchable online and that your online reputation is in tip top shape. This blog post will outline the best process to improve your online reputation as a real estate agent.
1. Audit What You Have
Before you begin improving your online reputation as a real estate agent, ensure that you have created a strong brand to manage. This is the most time consuming part of online reputation management, but arguably the most important part. People won’t trust you when making big decisions, such as buying a house, if you don’t have a strong and trustworthy online presence.
To conduct a brand audit, you first need to have firm goals and objectives. Is your online presence reflecting these? If you’re having a difficult time determining this from reviewing your online assets alone, consider sending out a customer satisfaction survey.
If you have a website, spend some time in Google Analytics. What does the behavior of users visiting your website reflect?
Social media has become increasingly important in the world of reputation management, both for your personal and professional accounts. Conduct a full social media audit for your brand to determine where you stand.
Take a moment to audit your competitors as well. Where does their brand marketing strategy stand in comparison to yours? You’ll want to keep this in mind moving forward.
Now that you’ve fully audited your brand image, it’s time to audit your current online reputation. Start by making a list of online locations where brand reviews live, and prioritize them by importance.
2. Seek Positive Reviews
As a real estate agent, you want the internet to be filled to the brim with positive reviews reflecting your agency or brand. In real estate, reviews are as good as referrals. When people see glowing online testimonials about others finding their dream homes with you, they’ll want to work with you too.
Begin by gathering reviews in multiple places. Using a tool like Boast, you can easily integrate multiple platforms and automate the testimonial collection process. Where can you collect these reviews?
- Run a Facebook campaign targeting people who have seen success with you as a real estate agent
- Utilize Boast kiosk mode and ask customers to submit a testimonial when you close sales on their future homes
- Host a contest or giveaway through your personal and professional social media
The more positive reviews you can collect, the bigger and more trustworthy your presence becomes on the internet.
3. Make Healthy Contributions
In order to establish a strong, respected web presence, you’ll need to contribute to your online communities. Engage with your audience on social media; like their Instagram posts, comment on their Facebook posts, retweet things in line with your brand or spark up discussions.
Quora is an online Q&A platform that is a great way to establish yourself as an expert and engage with your audience. Narrow down the categories so you’re receiving questions strictly related to real estate or similar topics. Answer the questions in a timely manner and watch your credibility grow.
If you have a website for your real estate services, you might consider starting a blog. This will positively affect your position in search engines by keeping your online content fresh and utilizing popular keywords. It also gives potential clients another touchpoint with you—another way for them to get to know you, and form an opinion about you.
4. Stand Out With Video
Video marketing is essential in 2019. Fortunately, real estate offers plenty of visual content, so use this to your advantage. Request customers submit video testimonials. Let them show off their new real estate, say a few words about you and then you can post that to your website and social media accounts to spread the word. Video is essential, but many business owners are still unsure how to start or intimidated by video content. Stand out from your competitors and let Boast help you begin collecting video testimonials.
5. Manage Your Online Reviews & Presence
Now that you’ve audited your online presence and set a strategy in place for improving your online reputation, you need to maintain and manage everything. Using a tool like Boast, you can collect, manage and display testimonials all in one spot. We understand that as a real estate agent, you’re busy, so we made it possible to automate the entire testimonial process in under one hour.
Boast integrates with all the different platforms you’re receiving reviews from such as WordPress, MailChimp, Facebook and more. They’ll all come to your Boast dashboard automatically, so you can approve all reviews in one easy to access spot.
Another obstacle you may face is a negative review. How a business responds to these is key to forming and maintaining a well-rounded reputation online. It’s essential that you actually respond to these reviews, even if they’re terrible. There are several different response techniques you can use, depending on the situation, and also certain steps to take for false or defamatory online reviews.
To sum it up, figure out where you stand online, gather and display positive reviews about yourself as a real estate agent, contribute and engage with your audience online, and then let Boast help you continue to manage your reputation moving forward. Reputation management in 2019 can seem like a daunting task, but with proper execution, it can be a gateway for customers to find you.