There are more ways to introduce your product than ever. There is also more competition for consumers’ attention than ever before. The right product promotion can help you reach new audiences and gain more attention than competitors. Let’s take a look at some creative product promotions that you can use across many different media types.
8 Creative Product Promotion Ideas to Reach New Audiences
1. Testimonial Video
A testimonial video is a great product promotion that allows prospective customers to learn about your business from existing, happy customers. Prospective buyers tend to believe testimonials from real customers more than promotional messages from brands. There are many different types of testimonials which you can use across many different platforms. You might create a short video to share on Instagram, collect text-based posts to share via email, or combine pictures, text, and video for your website.
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A demonstration video is a great way to show what your product can do, and capture your audience’s attention. Whether you’re introducing a new product or renewing interest in an existing product, a high-quality demonstration video can reinforce your product’s best attributes.
A demonstration video can be effective for nearly any product. Consider talking to a loyal customer and combining a testimonial video with a demonstration video. When an existing customer describes their experience, prospective customers will be more likely to believe the product claims in the video.
3. Sneak Peak
If you’re introducing a new product, a “sneak peek” can generate interest quickly. You might create a video or write a blog describing a few new features or advantages of the new product. You can share this content with your email subscribers, social media followers, and other parts of your audience. Or, you can work with other websites and writers to share your blog post with other audiences, or share a video with another social media influencer.
A giveaway is a great product promotion to generate interest in a newly released item. It’s also a great way to gather a list of contacts who are interested in the product. You might run a giveaway through email, social media, on your website, with a partner website, or through all of these avenues. Make it easy to enter and clearly state the rules. Make sure the giveaway runs for a long enough time to gather a sizable list of potential winners, but not too long that the excitement wears off.
5. Photo Contest
Many different brands, from Starbucks to GoPro to Adobe and more, have used photo contests to generate excitement around their brand or a particular product. These contests usually take place on social media, and may include small incentives like gift cards. In some cases, customers may take pictures of the product or their use of the product with the hopes that their content will be shared by the business’s account. In either case, photo contests can help extend your product’s reach. While hosting a photo contest, it’s important to monitor your social media platform or platforms for any inappropriate activity or problems.
6. Complimentary Product
If you’re introducing a new product, offering complimentary samples or gifts can help build a platform of potential buyers right from the start. You might include these complimentary products with orders of similar products, or showcase these free gifts as a way to generate more sales.
7. Product Comparison
Just about every product has some competition. In many cases, especially for more expensive items, customers will research multiple alternatives before they choose an item to purchase. If you write a blog post or make a video comparing different products, including your competitors, you can lead potential customers to your website or social media accounts first. It may seem like a bad idea to draw attention to your competitor’s products, but it’s important to keep in mind that your customers are likely to find this information regardless. When you create product comparisons yourself, you can have some control over this exchange.
8. Promotional Partnership
Some of the best product promotions involve partners outside your business or organization. While potential customers are likely to be a bit suspicious about claims you make about your own products or services, promotional messages from others are more likely to be seen as sincere. You might partner with a social media influencer, blogger, or another website to share any of the previously mentioned promotions. This will help you extend the reach of your product promotions and reach new audiences.
Finding the right product promotions can be difficult, especially when you’re trying to reach new audiences. With a thoughtful product promotion plan, patience, and willingness to adjust your strategy, you can give new products a great launch and renew interest in old products.
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