When increasing awareness and support of your non-profit, your greatest asset are your current community of supporters. Many non-profits rely on out of date methods to increase membership and brand awareness. One way to improve your non-profit’s marketing strategy is to increase your video marketing. Non-profit video marketing can be used in a multitude of different ways and will have a lasting impression on potential members and donors.
Non-Profit Video Marketing Ideas to Amplify Your Cause:
#1: Member Videos
First and foremost the most powerful videos you can create for your marketing are member videos. Your non-profit members are what fuel your cause and their voice is the most influential. Ask for video testimonials from your members about your non-profit to share on your website and social media pages. The content of these videos can be anything from talking about their involvement in the non-profit to how the non-profit has helped them in their day to day life.
#2: Event Videos
Another powerful piece of non-profit video marketing is an event video. Many non-profits have fundraising and other community events throughout the year. This is a great time to collect video footage. You don’t need to be a professional to collect great content to use for your website, social media efforts and other marketing purposes. Some ideas of event footage to collect are videos of your keynote speakers, live Q&A with members in attendance and videos of the event’s main activity. This form of non-profit video marketing amplifies your non-profit’s cause by showcasing your community.
#3: Team Videos
Creating team videos around your core cause is a great way to more clearly explain your mission. Record video footage of your team talking about your cause and what it means to them. This footage can be used as ads on social media, on your website, in an email newsletter and for other more traditional marketing content. Team cause videos will be more engaging than written content about your mission.
#4: Fundraising Videos
Finally, another way you can amplify your non-profit’s cause is through fundraising videos. Create a powerful video and place it on a landing page with a fundraising call-to-action and form. You could also create a video around members who donate and why they are inclined to do so to influence potential donors with social proof. Creating videos with the sole purpose of increasing your fundraising efforts will be a powerful tool to help you reach your non-profit’s goals.
Using non-profit video marketing can help you leave a lasting impression on potential members and increase fundraising for your cause. Videos are powerful, ComScore reports that website visitors who view video stay on a website an average of 2 minutes longer than those who don’t view videos. Taking the time to create a robust feed of impactful videos will help you share your non-profit’s cause with a larger and more influential audience.