impacts of testimonials in politics


The Impacts of Testimonials in Politics

A person’s decision-making process is influenced by many factors, including their emotions, logic, information availability, the attitudes of their peer group, and more. The use of testimonials taps into two of these decision-making factors; emotions and peer groups. In the 2020 political process, decision-making has become increasingly complex and, often, contentious. These political groups are… Continue reading
customer feedback questions

Customer Feedback

5 Customer Feedback Form Templates To Improve Your Surveys

The best way to quickly gather actionable customer feedback is with feedback forms. Some feedback forms are designed to gather lots of simple responses quickly. Others are designed to gather in-depth information and organize it efficiently. Different feedback forms are useful at different times, depending on what information you’re looking for. We’ve updated this post… Continue reading
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Customer Feedback

The Video Testimonial Question Script for a Great Customer Testimonial

Video testimonials are highly impactful. They’re genuine, sincere, trustworthy, and show the experiences of real customers. However, videos can also be intimidating to customers—they might not know where to start, or might feel a bit awkward. In this situation, it’s helpful to have a video testimonial question script. This way, you’ll be able to guide… Continue reading

Customer Feedback

14 NPS Software Tools to Survey Your Customers

Your Net Promoter Score (NPS) is a simple measure of your customer satisfaction. Since it uses a single question—”How likely are you to recommend us to friends and family?”—and a simple scoring system, it’s easy to gauge your overall customers satisfaction rating, and compare it year over year. NPS software tools can help you do… Continue reading
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Video Marketing

Video Testimonial Production Tips to Produce Cheap, High-Quality Video Testimoni...

Video testimonials have more impact than any other type of testimonial. When prospective customers can see real customers using a product or telling their story, the testimonial is more genuine, believable and impactful. Video testimonials also take more time to gather and produce. However, utilizing these video testimonial production tips, you can produce high-quality video… Continue reading
employee testimonial questions

Customer Feedback

How to Improve Customer Effort Score (CES)

Your customer effort score (CES) is a good measure of how easy or difficult it is for customers to conduct vital activities, such as purchasing or getting assistance. If you’ve submitted a customer effort score survey to your customers, you may have seen areas of your website, store, customer service department, or other areas that… Continue reading

Online Reviews

Google Review Policy: What Business Owners Can and Can’t Do to Get More Google...

Google reviews have become an important part of digital marketing, especially for local businesses. To find out if your business is worth a visit, many prospective customers turn to Google first. If you’re working on getting more Google reviews, you may be wondering what’s allowed and what isn’t. Here is everything you need to know… Continue reading
when to use customer effort score

Customer Feedback

When To Use a Customer Effort Score Survey

Customer effort score (CES) is a customer satisfaction metric that can give you important insights about your users’ or customers’ experience. Unlike other customer satisfaction metrics, customer effort score looks at a specific interaction, and asks customers to gauge how easy or difficult it was. Since it is different than other customer satisfaction metrics, it… Continue reading
testimonial automation

Customer Feedback

8 Signs It's Time to Measure Your NPS

How do you know when you need to survey your customers? You don’t want to submit surveys too often and annoy your customers, but you also need to know about important metrics like customer loyalty, customer retention, and repeat purchases. When you see the following signs, it’s time to measure your NPS, and assess your… Continue reading
what is customer loyalty

Customer Feedback

How to Improve Your NPS Score

Your NPS score gives you a single number that makes it easy to measure your overall customer satisfaction. By asking a single question—”How likely are you to recommend us to your friends or colleagues?”—to your customers, along with a scale of 0 to 10, you can average your customer’s satisfaction. This can be a benchmark… Continue reading
testimonial questions for impactful testimonials


21 Testimonial Questions to Make Easy, Impactful Testimonials

High-quality testimonials show your business’s value, inspire trust, and give your business authority. But gathering testimonials that sound sincere while also highlighting your businesses can be tough. The right testimonial questions can shape the narrative, and tell the customer’s story as well as your own. Use these 21 testimonial questions to help you and your… Continue reading