Reputation Management, Social Proof, Testimonials

How to Ask for a Google Review: 11 Proven Techniques to Use

Setting up a Google Business account is a great tactic to boost your search engine optimization and build brand recognition and loyalty. Google makes it easy for people to leave reviews, and these reviews will show up with your Google Business listing. To build a strong reputation online, you need to know how to ask… Continue reading
video testimonials in book marketing

Reputation Management, Social Proof, Testimonials

Case Study: Seth Godin Uses Video Testimonials to Build Social Proof in Book Mar...

People look to other people when they need an opinion on a product or service online. If they cannot physically see or experience it, they probably need some additional proof it’s worth the purchase. This is also true in book marketing. That’s where a strong testimonial collection strategy comes in. Seth Godin, author, teacher, entrepreneur… Continue reading
using video testimonials in recruitment

Conversion Optimization

Case Study: Blue Cross Recruits New Hires Using Employee Testimonials

A great way to build positive proof around your company is through employee testimonials. Who better to elect as evangelists for your brand than those who pour hours of their week into working for it? Blue Cross Blue Shield Louisiana used video testimonials in their recruitment process, with noticeable results. Building Company Culture with Employee… Continue reading
Customer feedback questions

Conversion Optimization

65 Customer Feedback Questions to Improve Your Business

Is your customer service top-notch? Are your product features the best in the business? You can’t be sure unless you ask your customers. We’ve added 20 additional questions to give you 65 customer feedback questions to address every part of your business, from customer service to market research. Customize these questions to suit your business… Continue reading
measure customer satisfaction

Reputation Management

How to Measure Customer Satisfaction for Small Businesses

Customer satisfaction metrics are a good way to measure the health of your business, and detect and fix problems. If you’re a small business owner, you may measure customer satisfaction on a daily basis by how you interact with customers. But if you’re looking for something more measurable and specific, or if you don’t interact… Continue reading
testimonial request emails that work

Testimonials

9 Examples of Testimonial Request Emails That Work

Knowing how to ask for a testimonial can be tough. A key component to your testimonial campaign efforts is email marketing. Whether you have an email drip set up for all new customers, or have a sales team dedicated to reaching out to customers post-sale, email is a powerful tool to help gather testimonials. But… Continue reading
UniKey banner

Reputation Management, Testimonials

Case Study: Uni Key Health Sees Success with Incentive Backed Testimonial Campai...

Requesting testimonials from customers can feel like asking for compliments, which can be awkward and uncomfortable. But with the right strategy set in place, it doesn’t have to feel this way to you or your customers. A great way to make this conversation more natural is to meet your customer halfway by offering an incentive… Continue reading
effective customer satisfaction survey questions

Conversion Optimization

How to Craft an Effective Customer Satisfaction Survey

Customer satisfaction surveys are a great way to gauge attitudes toward your brand. Are people receptive to your messages? Is the response positive, negative or neutral? The only way to truly find out is to ask. Through the answers your audience provides, you can discover happy clients to turn into promoters, unhappy clients and situations… Continue reading
how to respond to negative reviews templates

Reputation Management

How to Respond to Negative Reviews + Free Templates You Can Use

A negative customer review can cost your business real money. On social media alone, the average person has 155 friends on Facebook. That means if one person leaves a negative review on social media, you may have lost over 150 potential customers. For this reason, it’s extremely important to know how to respond to negative… Continue reading
how to ask patients for reviews

Reputation Management

10 Ways to Ask Patients for Reviews

Doctors, dentists, and specialists play an essential role in patients’ lives, and most patients investigate reviews to be sure the professional is trustworthy and knowledgeable. However, this makes it challenging for new medical offices or hospitals. Many doctors, dentists, and other professionals wonder how to ask patients for review, while still maintaining a strong relationship… Continue reading
how to get more reviews

Reputation Management

How To Get More Reviews on Google Business, Facebook and Yelp in 3 Easy Steps

If you receive a negative review on Google Business or another site, it can be damaging to your business. However, 68% of customers read less than 6 reviews. 90% read less than 10. This means, though you can’t remove the bad review, you can essentially push it out of sight by getting more positive reviews.… Continue reading