Principles of Persuasions to Get More Testimonials

Conversion Optimization, Social Proof, Testimonials

How to Use Principles of Persuasion to Collect More Video Testimonials

Collecting testimonials is the best way to influence customer purchasing decisions. To go a step further, video testimonials are are far more convincing. In fact, 64% of website visitors are more likely to purchase a product at an online retail site after watching a video (ComScore). The problem is, how do you get customers to… Continue reading
Collection Promotion Steps to get More Testimonials

Testimonials, Tutorials & Support

7 Testimonial Collection Promotion Steps to Get More Testimonials

Happy customers are your best ambassadors, and displaying their praise online is a great way to build trust and bring in even more customers. But it’s impossible to get testimonials from customers if they don’t know that you’re looking. To get testimonials and make your testimonial collection campaign effective, it needs promotion. Customers have to… Continue reading
Trustworthy Website Features

Reputation Management, Social Proof, Testimonials

What Makes a Website Trustworthy? 5 Factors That Make or Break Trust Online

Today more than ever before, trust is an issue online. Users are rightfully concerned about whether the information they’re reading is accurate, if their personal information is secure, or how their browsing habits are observed and used. But what makes a website trustworthy? How do users decide which websites are accurate, secure, and ethical? And… Continue reading
Trusted Housitters Moments and Memories Boast Testimonial Campaign

Conversion Optimization, Social Proof, Testimonials, Video Marketing

Case Study: How Trusted Housesitters Collected Over 2,000 Boast Customer Testimo...

Sharing economy websites—platforms that facilitate lending, buying, and selling goods or services from individuals online—have revolutionized a number of industries from travel to education, even childcare, food and beauty services. Trust in these peer-to-peer marketplaces is the currency second only to currency itself. Dealing with two of the most cherished things in many of our… Continue reading
Customer Case Study

Conversion Optimization, Testimonials, Video Marketing

15 Case Study Best Practices To Win New Customers in 2018

Case studies are one of the most effective ways to inspire customer confidence and boost conversions. Done correctly, a case study can be a huge asset to your business, and can help you win hundreds of new customers each year. As you prepare your case studies in 2018, keep these 15 case study best practices… Continue reading
How To Use Customer Feedback to Generate Actionable Insights

Conversion Optimization, Social Proof, Testimonials

How To Use Customer Feedback to Generate Actionable Insights

When was the last time that you changed something about your business or product? Was it an internal, staff-facing change or an external, customer-facing change? Too often, businesses neglect customer-facing changes because they don’t know how to use customer feedback to generate actionable insights. Customer feedback, including testimonials, surveys, comment cards, social mentions and more,… Continue reading
Collect a customer testimonial in person

Conversion Optimization, Reputation Management, Social Proof, Testimonials

12 Signs It's Time to Request a Client Testimonial

Developing a collection of outstanding client testimonials means not only delivering a great experience, but also knowing how and when to ask your client for their thoughts. If you ask too soon, they might not be ready, but if you delay too long it might be too late. Look for one or more of these… Continue reading
Gavel In Front Of Row Of Law Books

Reputation Management, Social Proof

Are Paid or Fake Testimonials Illegal?

Launching a product or starting a business is hard. You’ve spent time and money to make something great, but no one is paying attention. You need to get noticed, so you find yourself in a gray area, asking; Are paid or fake testimonials illegal? How illegal are they? Will I get caught? You’re certainly not… Continue reading
New Boast Javascript Submission Form

News & Updates, Tutorials & Support

New Boast Javascript Testimonial Submission Form Embed

Recent security updates to web browsers placed more restrictions on iFrames that collect data. This has made a major impact on how we collect photos and videos through our iFrame collection form. At Boast we’re always working to ensure that our platform is up-to-date and is easy to utilize as the web evolves. That’s why… Continue reading
Video Marketing Trends

Conversion Optimization, Video Marketing

11 Low Budget Video Production Secrets To Boost Your Video Strategy 

Videos get 41% more clicks than text, and drive more engagement. On social media, videos are the most shared type of posts. Many businesses without videographers or high-quality cameras see this is a problem. How do you use these video trends on a low budget? We compiled 11 low budget video production secrets to help… Continue reading
Launch a product with Video Testimonials

Conversion Optimization, Testimonials, Video Marketing

How To Launch A Product With Video Testimonials

You have a great idea. You’re ready to show it to the world. But first you need to know how to launch a product and get the attention you deserve. No matter how useful or enjoyable your new product may be, it starts out with no reputation, credibility, or attention. It’s up to you and… Continue reading