20 Impactful Statistics about Using Testimonials in Marketing

Testimonials

20 Impactful Statistics About Using Testimonials In Marketing

Testimonials show prospective customers that your product or service really works like it should. But just how impactful are testimonials? We’ve updated our original list of 20 testimonial statistics to show the difference that testimonials and reviews can make in 2020, and how they can be used most effectively. 20 Testimonial Statistics You Should Know… Continue reading
Successful testimonial contest

Testimonials

5 Testimonial Templates to Win Over Customers

Testimonials give customers confidence in your product. They can resolve a customer’s primary concerns, make them feel good about contacting you, and solidify their decision to buy. What your testimonials do for your business depends largely on how they’re presented. In this blog post we’ll explore 5 testimonial templates, what they do, and how you… Continue reading
customer reviews are important

Online Reviews

Yelp’s Review Policy and How to Get More Yelp Reviews

Yelp’s review policies differ slightly from other review sites, and this tripped up more than a few businesses. Though their policies are stricter, it is still possible to get more Yelp reviews. Here is what you need to know about Yelp’s review policy, and how you can still get more Yelp reviews. Yelp Review Policy:… Continue reading
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Testimonials

Testimonial vs Review: What’s the Difference and Why Does it Matter?

The terms “testimonial” and “review” are sometimes used interchangeably, but there are important differences between them. Knowing the differences between a testimonial vs. review and what each can be used for will help you to use your customers’ sentiments effectively. Testimonial vs Review: What’s the Difference?   Review Testimonial A short snapshot of the customer’s… Continue reading
what is brand evangelism

Customer Loyalty

What is Brand Evangelism and How Can You Inspire It?

Brand evangelism can be defined as a consumer’s dedication and enthusiasm about a brand, generally inspired by an emotional connection. Brand evangelists are your most valuable customers—they enthusiastically recommend your brand simply because they enjoy it, which is the most valuable type of free advertising. Not everyone can or will become a brand evangelist, and… Continue reading
what is customer loyalty

Customer Loyalty

What is Customer Loyalty and Why Does It Matter?

What is customer loyalty? Can the relationship between a business and its customers be well-defined? And, if it can be, is it valuable to do so? Customer loyalty can be complex, but research, as well as examples from well-known brands, can tell us what customer loyalty is, and that it matters. A high level of… Continue reading
Testimonial thank you page best practices

Online Reviews

How to Use Customer Reviews to Promote Your Business

To find out if your business is worth visiting or your products are worth buying, potential customers go first to their family and friends. However, sometimes we all have to go outside of our pool of personal recommendations. For 84% of consumers, online reviews are the next best thing. But how can you use customer… Continue reading
Gavel In Front Of Row Of Law Books

Testimonials

Are Paid or Fake Testimonials Illegal?

Launching a product or starting a business is hard. You’ve spent time and money to make something great, but no one is paying attention. You need to get noticed, so you find yourself in a gray area, asking; Are paid or fake testimonials illegal? How illegal are they? Will I get caught? You’re certainly not… Continue reading
customer satisfaction best practices

Customer Feedback

9 Customer Satisfaction Best Practices For Better Surveys and Data

Knowing how your customers feel about your business can help to guide important business decisions. The only way to really know whether or not your customers are satisfied is to ask them. But how can you get responses? And how can you measure these responses accurately? These 9 customer satisfaction best practices can help you… Continue reading
testimonial automation

Customer Feedback

8 CSAT Questions to Improve Your Business

The Customer Satisfaction Score, or CSAT, gives businesses a measurable way to assess customer sentiment. This is a useful tool for assessing performance year over year and making sure you’re on track. CSAT can be used to assess many different things, and the right CSAT questions can give you the information you need. Here are… Continue reading
employee testimonial questions

Testimonials

15 Employee Testimonial Questions and Tips to Improve Recruitment Videos

No one knows more about your company culture than your employees. If your business is a great place to work and your employees are happy, employee testimonial videos are a great way to show it off. Use these 15 employee testimonial questions and tips to get great videos and improve recruitment. Employee Testimonial Questions to… Continue reading