beginners guide to online review management

Conversion Optimization, Reputation Management, Testimonials

The Beginner’s Guide to Online Review Management

There are dozens of sites that customers can post online reviews of your business, and it’s difficult to manage them all. Where do you start? Whether you’re a new business or you’re an established business new to online review management, this strategy can help you organize and improve your online reviews. With a plan in… Continue reading

Conversion Optimization, Social Proof, Testimonials, Video Marketing

How to Find the Best Testimonial Plugin for WordPress

Almost a third of the web now operates on WordPress, the easy-to-use content management system for web developers and beginners alike. Part of this popularity comes from the thousands of versatile and user-friendly plugins available for almost any function, including WordPress plugins to gather and display testimonials. With the right WordPress testimonial plugin, you can… Continue reading
use video interviews to hire new employees faster

Conversion Optimization

How to Use Video Interviews to Hire New Employees

It takes an average of $4,100 and 42 days to hire new employees. This doesn’t factor in the expenses incurred or the income lost while the position is vacant, either. Many HR managers, business owners, department heads and others are using video interviews to hire new employees faster and reduce costs. You can use video… Continue reading
successful testimonial collection campaign

Conversion Optimization, Social Proof, Testimonials

7 Components of a Successful Testimonial Collection Campaign

Collecting testimonials from your customers takes some time and effort. Typically, a customer won’t leave a testimonial unless they have had an outstanding experience with your company, are incentivized to do so, or feel completely comfortable with your testimonial collection process. This especially rings true when collecting video testimonials. Wondering how to encourage more customers… Continue reading
Automate your testimonial collection process

Conversion Optimization, Testimonials

How to Automate Your Testimonial Collection Process

Testimonials give your business authority, give customers more confidence in you, improve your reputation, and help you market your brand. Collecting testimonials can be a challenge, and many businesses don’t have the time to set up a testimonial collection campaign and advertise it. But what if you could automate it? With the right set-up, you… Continue reading
Diversify revenue streams marketing Agencies

Conversion Optimization, Reputation Management

9 Ways to Diversify Revenue Streams for Marketing Agencies

According to Ad Age, the majority of ad agency business is now digital. With competition in the sphere growing and technology constantly changing, many marketing agencies are looking for new ways to diversify revenue streams. Relying too much on one large account or one type of work puts many agencies at risk, and diversifying revenue… Continue reading
Increase Referral Business

Conversion Optimization, Reputation Management, Social Proof, Testimonials

8 Ways to Increase Referral Business for Digital Agencies

Referred customers bring in up to 25% higher profits, according to a study in the AMA Journal of Marketing. Referred customers are also much cheaper to get and more likely to be loyal. In all, referral business is the most affordable and the most profitable way to build your customer base, and this is true… Continue reading
Principles of Persuasions to Get More Testimonials

Conversion Optimization, Social Proof, Testimonials

How to Use Principles of Persuasion to Collect More Video Testimonials

Collecting testimonials is the best way to influence customer purchasing decisions. To go a step further, video testimonials are are far more convincing. In fact, 64% of website visitors are more likely to purchase a product at an online retail site after watching a video (ComScore). The problem is, how do you get customers to… Continue reading
Trusted Housitters Moments and Memories Boast Testimonial Campaign

Conversion Optimization, Social Proof, Testimonials, Video Marketing

Case Study: How Trusted Housesitters Collected Over 2,000 Boast Customer Testimonials Using a Contest

Sharing economy websites—platforms that facilitate lending, buying, and selling goods or services from individuals online—have revolutionized a number of industries from travel to education, even childcare, food and beauty services. Trust in these peer-to-peer marketplaces is the currency second only to currency itself. Dealing with two of the most cherished things in many of our… Continue reading
Customer Case Study

Conversion Optimization, Testimonials, Video Marketing

15 Case Study Best Practices To Win New Customers in 2018

Case studies are one of the most effective ways to inspire customer confidence and boost conversions. Done correctly, a case study can be a huge asset to your business, and can help you win hundreds of new customers each year. As you prepare your case studies in 2018, keep these 15 case study best practices… Continue reading
How To Use Customer Feedback to Generate Actionable Insights

Conversion Optimization, Social Proof, Testimonials

How To Use Customer Feedback to Generate Actionable Insights

When was the last time that you changed something about your business or product? Was it an internal, staff-facing change or an external, customer-facing change? Too often, businesses neglect customer-facing changes because they don’t know how to use customer feedback to generate actionable insights. Customer feedback, including testimonials, surveys, comment cards, social mentions and more,… Continue reading