how to calculate your net promoter score

Conversion Optimization, Reputation Management, Social Proof, Testimonials

How to Collect, Use and Calculate Your Net Promoter Score

Since it was first introduced in 2003 in the Harvard Business Review, the Net Promoter Score (or NPS) has quickly become one of the most powerful metrics in measuring customer satisfaction. Not only does your Net Promoter Score tell you how your customers feel, but it also correlates with customer spending, income growth, customer retention,… Continue reading
reputation management trends 2019

Reputation Management

5 Trends in Online Reputation Management in 2019

Now more than ever, customers look online to find where to eat, what to buy, even what doctor to go to or what car to buy. Good reputation management has become even more important in recent years, and 2019 is no exception. Whether you’re just starting to take charge of your online reputation, you want… Continue reading
beginners guide to online review management

Reputation Management

The Beginner’s Guide to Online Review Management

There are dozens of sites that customers can post online reviews of your business, and it’s difficult to manage them all. Where do you start? Whether you’re a new business or you’re an established business new to online review management, this strategy can help you organize, improve and manage your online reviews. With a plan… Continue reading

Reputation Management, Social Proof

Case Study: RevenueWell Captures Boast Video Testimonials at Trade Shows

Connecting with customers and gaining authority in a niche industry can be difficult. RevenueWell, a customer communication platform for dental practices, took on this challenge by leveraging the power of testimonials and collecting video testimonials at trade shows. RevenueWell, like other industry-specific tools, understood the importance of trade shows as a pivotal networking tool. Using… Continue reading
Diversify revenue streams marketing Agencies

Conversion Optimization, Reputation Management

9 Ways to Diversify Revenue Streams for Marketing Agencies

According to Ad Age, the majority of ad agency business is now digital. With competition in the sphere growing and technology constantly changing, many marketing agencies are looking for new ways to diversify revenue streams. Relying too much on one large account or one type of work puts many agencies at risk, and diversifying revenue… Continue reading
Gavel In Front Of Row Of Law Books

Reputation Management, Social Proof, Testimonials

Are Paid or Fake Testimonials Illegal?

Launching a product or starting a business is hard. You’ve spent time and money to make something great, but no one is paying attention. You need to get noticed, so you find yourself in a gray area, asking; Are paid or fake testimonials illegal? How illegal are they? Will I get caught? You’re certainly not… Continue reading
Trustworthy and Reliable Testimonials

Reputation Management, Social Proof, Testimonials

7 Signs of a Trustworthy and Reliable Testimonial

Positive reviews and testimonials influence as many as 90% of buyers. If a product is reviewed favorably or you see a convincing testimonial, you’re more likely to believe it’s a good product and buy it. But are product testimonials reliable? We’ve all seen suspicious commercials with testimonials from “real people, not actors.” We’ve seen long… Continue reading
Employee Tesitmonials

Reputation Management, Video Marketing

Employee Video Testimonials: The Key to Showing Company Culture

One of the best ways to connect with potential customers is to showcase company culture. Posting authentic content on your social media pages and website allows potential customers to get a more genuine picture of your company. Customers are more likely to connect with your brand if they feel like they can relate to your… Continue reading
User generated content campaigns

Reputation Management, Social Proof

12 User Generated Content Campaign Examples From Big Brands

Consumer’s trust each other more than they trust brands, in fact in one survey conducted, 63% of respondents said they trust photos taken by customers more than those taken by a manufacturer or seller. This makes user generated content—videos, photos or comments from your customers—even more valuable. Millennials produce and respond to user generated  content examples… Continue reading
Real Estate Referrals

Conversion Optimization, Reputation Management

6 Powerful Ways to Get More Real Estate Referrals

The Real Estate industry is highly competitive. With so many realtors saturating the market, clients have a lot of options when they choose a realtor to help them buy or sell a home. One of the most effective ways to retain and grow your real estate business is through referrals. It’s reported that 75 percent of an agent’s… Continue reading
The art of building rapport online

Reputation Management, Social Proof

The Art of Building Rapport Online

Building rapport online with your target audience is difficult. Without being able to communicate with them directly, it can be hard to ensure you’re making a good first impression. There are, however, a few steps you can take to build trust online and create connections with potential customers. It’s all about showing what you do, why you… Continue reading