Positive effects of negative reviews

Reputation Management, Social Proof, Testimonials

7 Hidden Positive Effects of Negative Reviews

Negative reviews are tough to see. Whether the negative review was left by an particularly picky customer or something just went wrong that day, negative reviews don’t seem fair. It’s tempting to try and get rid of or cover up these harsh comments by any means necessary. However, manipulating the review system to only show… Continue reading
Online business reputation

Reputation Management, Social Proof, Testimonials

Top 6 Places to Audit Your Online Business Reputation

It’s important to continuously keep an eye on your online business reputation. Doing so will ensure that you are on top of responding to feedback both positive and negative at all times. Pulling an audit of your online business reputation doesn’t have to be tricky. By planning ahead, and creating a relevant list of places… Continue reading
Get google business reviews with Boast

Reputation Management, Testimonials

How to Get More Google Business Reviews Using Boast

The dreaded one star rating. We’ve all seen businesses on Google with a one star rating, and immediately know to stay away. This can be detrimental for a business, and can unfortunately come after a single bad Google business review. Customers mostly leave reviews when they have strong feelings, whether it’s positive or negative. This means… Continue reading
User generated content

Reputation Management, Social Proof

15 User Generated Content Statistics to Inform Your Strategy

Cultivating user generated content allows you to showcase quality social proof for your brand. User generated content can be used on your website and social media pages to connect with potential customers. For example running a user generated content campaign on Instagram allows you to showcase relatable customer photos or videos using your product or… Continue reading
Employee Tesitmonials

Reputation Management, Video Marketing

Employee Video Testimonials: The Key to Showing Company Culture

One of the best ways to connect with potential customers is to showcase company culture. Posting authentic content on your social media pages and website allows potential customers to get a more genuine picture of your company. Customers are more likely to connect with your brand if they feel like they can relate to your… Continue reading
proactive customer service strategy

Reputation Management, Video Marketing

Create a Proactive Customer Service Strategy with Video Content

Video content engages your customers much more effectively than text content. That’s why it’s an important piece of a proactive customer service strategy. Creating videos that your customers can access for common questions, onboarding and other tasks will take some of the stress off of your customer service team, and allow your customers to get their… Continue reading
Instagram page with user generated content

Reputation Management, Social Proof

Build a Company Instagram Page with User Generated Content

Creating an Instagram page for your brand can be tricky. Unlike other social media sites, posting marketing content and other company updates doesn’t fly on Instagram. Building your company Instagram page with user generated content will help you share content your followers want to see. However, not all companies are the right fit for this… Continue reading
User generated content campaigns

Reputation Management, Social Proof

12 User Generated Content Campaign Examples From Big Brands

Consumer’s trust each other more than they trust brands, in fact in one survey conducted, 63% of respondents said they trust photos taken by customers more than those taken by a manufacturer or seller. This makes user generated content—videos, photos or comments from your customers—even more valuable. Millennials produce and respond to user generated  content examples… Continue reading
Where to find customer insights

Conversion Optimization, Reputation Management

Where to Look to Find Insights On Customer Behavior

Knowing when, where and how to influence your customers with marketing content is all based on research. But it can be difficult to know exactly where to look. There are a few different ways to approach your customer behavior research. First you need to identify questions you have about your customers, and gaps in your… Continue reading

Reputation Management, Social Proof

5 Essential Elements of a Real Estate Business Facebook Page

Having a separate business Facebook page is an essential part to any business’s marketing plan. This includes all business sizes, large and small. One industry that especially benefits from having a quality business Facebook page is the real estate industry. Creating a strategically laid out real estate business Facebook page will help you increase leads… Continue reading
Real Estate Referrals

Conversion Optimization, Reputation Management

6 Powerful Ways to Get More Real Estate Referrals

The Real Estate industry is highly competitive. With so many realtors saturating the market, clients have a lot of options when they choose a realtor to help them buy or sell a home. One of the most effective ways to retain and grow your real estate business is through referrals. It’s reported that 75 percent of an agent’s… Continue reading