Conversion Optimization, Social Proof, Testimonials, Video Marketing
Conversion Optimization, Testimonials, Video Marketing
15 Case Study Best Practices To Win New Customers in 2018
Case studies are one of the most effective ways to inspire customer confidence and boost conversions. Done correctly, a case study can be a huge asset to your business, and can help you win hundreds of new customers each year. As you prepare your case studies in 2018, keep these 15 case study best practices… Continue reading
Reputation Management, Social Proof, Testimonials
7 Signs of a Trustworthy and Reliable Testimonial
Positive reviews and testimonials influence as many as 90% of buyers. If a product is reviewed favorably or you see a convincing testimonial, you’re more likely to believe it’s a good product and buy it. But are product testimonials reliable? We’ve all seen suspicious commercials with testimonials from “real people, not actors.” We’ve seen long… Continue reading
Conversion Optimization, Testimonials, Video Marketing
5 Ways To Use Testimonials In Your Video Marketing Strategy
With videos getting more clicks, watches, and conversions than any other type of media, video has become an essential part of your marketing strategy. Whether you already have a video marketing strategy or you’re just getting started, video testimonials can make your strategy more interesting and more trustworthy. If you already have video testimonials, you’re… Continue reading
10 Testimonial Guidelines to Ensure You’re Not Breaking the Law
Every business wants to see positive reviews. Customer review statistics show that 77% of buyers research reviews before a purchase, and 90% say what they read makes or breaks their buy. With this level of influence, many businesses try to “bend” testimonial guidelines. What’s the worst that could happen?
7 Testimonial Page Design Inspirations For Your New Website
If you’re newly creating your website or redesigning, you might be uncertain what to do with your testimonials. While there are many ways to add client testimonials to your website, a dedicated testimonials page is one of the most direct. With the right design and the right organization, your testimonials page can show your successes… Continue reading
Conversion Optimization, Testimonials
Essential Elements to a Successful Testimonial Contest
In order to grow your testimonial feed you need to utilize multiple marketing strategies. One testimonial generating marketing strategy is running a testimonial contest. Find an incentive that drives your customers and have them leave your company a video testimonial as a chance to win a prize. Here are essential elements to your testimonial contest: Contest… Continue reading
Conversion Optimization, Testimonials
SEO for Testimonial Pages: 7 Helpful Tips
The social proof generated from customer testimonials makes them one of the most valuable additions to your website. By strategically segmenting the testimonials you collect and placing them on your website you can ensure that you reach the right target audience. An important piece to ensuring your testimonial page performs well is optimizing the page for SEO.… Continue reading
20 Impactful Statistics About Using Testimonials In Marketing
It’s no secret that the social proof generated through testimonials helps your brand promote credibility. But in case you needed some more reasons to add testimonials into your marketing campaigns, we’ve laid out a few below. These 20 statistics prove that testimonials are a influential addition to your marketing campaigns. 20 impactful statistics & reasons to include testimonials in your marketing… Continue reading
5 Legal Considerations When Using Testimonials In Advertising
Repurposing testimonials in the form of Advertisements is a great way to make the most out of the customer praise you collect. Whether you turn your video testimonials into video ads on Facebook or Youtube, or add your photo testimonials to sponsored posts online, there are a multitude of ways to use your positive customer… Continue reading