Conversion Optimization, Social Proof, Testimonials, Video Marketing
Conversion Optimization, Testimonials, Video Marketing
15 Case Study Best Practices To Win New Customers in 2018
Case studies are one of the most effective ways to inspire customer confidence and boost conversions. Done correctly, a case study can be a huge asset to your business, and can help you win hundreds of new customers each year. As you prepare your case studies in 2018, keep these 15 case study best practices… Continue reading
Conversion Optimization, Social Proof, Testimonials
How To Use Customer Feedback to Generate Actionable Insights
When was the last time that you changed something about your business or product? Was it an internal, staff-facing change or an external, customer-facing change? Too often, businesses neglect customer-facing changes because they don’t know how to use customer feedback to generate actionable insights. Customer feedback, including testimonials, surveys, comment cards, social mentions and more,… Continue reading
Conversion Optimization, Reputation Management, Social Proof, Testimonials
12 Signs It’s Time to Request a Client Testimonial
Developing a collection of outstanding client testimonials means not only delivering a great experience, but also knowing how and when to ask your client for their thoughts. If you ask too soon, they might not be ready, but if you delay too long it might be too late. Look for one or more of these… Continue reading
Conversion Optimization, Testimonials, Video Marketing
How To Launch A Product With Video Testimonials
You have a great idea. You’re ready to show it to the world. But first you need to know how to launch a product and get the attention you deserve. No matter how useful or enjoyable your new product may be, it starts out with no reputation, credibility, or attention. It’s up to you and… Continue reading
Reputation Management, Social Proof, Testimonials
7 Signs of a Trustworthy and Reliable Testimonial
Positive reviews and testimonials influence as many as 90% of buyers. If a product is reviewed favorably or you see a convincing testimonial, you’re more likely to believe it’s a good product and buy it. But are product testimonials reliable? We’ve all seen suspicious commercials with testimonials from “real people, not actors.” We’ve seen long… Continue reading
Conversion Optimization, Testimonials, Video Marketing
5 Ways To Use Testimonials In Your Video Marketing Strategy
With videos getting more clicks, watches, and conversions than any other type of media, video has become an essential part of your marketing strategy. Whether you already have a video marketing strategy or you’re just getting started, video testimonials can make your strategy more interesting and more trustworthy. If you already have video testimonials, you’re… Continue reading
Reputation Management, Social Proof, Testimonials
7 Unconventional Ways to Ask for Testimonials From Your Customers
Asking for testimonials is a challenge for even the most confident entrepreneurs. It can feel awkward to record your customers’ compliments, or you may not know how to ask. If you’re not comfortable with some of the traditional ways to gather quality customer testimonials or you’re looking for a different strategy, try these 7 unconventional… Continue reading
10 Testimonial Guidelines to Ensure You’re Not Breaking the Law
Every business wants to see positive reviews. Customer review statistics show that 77% of buyers research reviews before a purchase, and 90% say what they read makes or breaks their buy. With this level of influence, many businesses try to “bend” testimonial guidelines. What’s the worst that could happen?
Conversion Optimization, Testimonials
Tips to Reduce the Bounce Rate Of Your Testimonials Page
Is your testimonials page useful? Do visitors like it? How can you tell? Bounce rate. Bounce rate essentially measures site exits without actions. If a user visits a page, doesn’t click anything else, and then leaves, they bounce. If, say, 7 out of every 10 users do this on your testimonials page, the testimonials page… Continue reading