testimonial questions for impactful testimonials

Testimonials

21 Testimonial Questions to Make Easy, Impactful Testimonials

High-quality testimonials show your business’s value, inspire trust, and give your business authority. But gathering testimonials that sound sincere while also highlighting your businesses can be tough. The right testimonial questions can shape the narrative, and tell the customer’s story as well as your own. Use these 21 testimonial questions to help you and your… Continue reading
Lead-generating testimonial pages

Testimonials

13 Examples of Lead-Generating Testimonial Pages From Brands We Love

The fastest growing companies with the most loyal followers and the best customer service focus a lot on word-of-mouth, and they get a lot back. Many of these companies never place TV advertisements, or cash in big bucks on advertising in general. Instead, they spotlight their customers and use lead-generating testimonials pages to generate trust,… Continue reading
Customer Case Study

Conversion Optimization, Testimonials, Video Marketing

15 Case Study Best Practices To Win New Customers in 2018

Case studies are one of the most effective ways to inspire customer confidence and boost conversions. Done correctly, a case study can be a huge asset to your business, and can help you win hundreds of new customers each year. As you prepare your case studies in 2018, keep these 15 case study best practices… Continue reading
Trustworthy and Reliable Testimonials

Testimonials

7 Signs of a Trustworthy and Reliable Testimonial

Positive reviews and testimonials influence as many as 90% of buyers. If a product is reviewed favorably or you see a convincing testimonial, you’re more likely to believe it’s a good product and buy it. But are product testimonials reliable? We’ve all seen suspicious commercials with testimonials from “real people, not actors.” We’ve seen long… Continue reading
Testimonials in your video marketing strategy

Conversion Optimization, Testimonials, Video Marketing

5 Ways To Use Testimonials In Your Video Marketing Strategy

With videos getting more clicks, watches, and conversions than any other type of media, video has become an essential part of your marketing strategy. Whether you already have a video marketing strategy or you’re just getting started, video testimonials can make your strategy more interesting and more trustworthy. If you already have video testimonials, you’re… Continue reading
10 Testimonial Guidelines to Follow

Testimonials

10 Testimonial Guidelines to Ensure You’re Not Breaking the Law

Every business wants to see positive reviews. Customer review statistics show that 77% of buyers research reviews before a purchase, and 90% say what they read makes or breaks their buy. With this level of influence, many businesses try to “bend” testimonial guidelines. What’s the worst that could happen?
Testimonial page design inspirations

Testimonials

7 Testimonial Page Design Inspirations For Your New Website

If you’re newly creating your website or redesigning, you might be uncertain what to do with your testimonials. While there are many ways to add client testimonials to your website, a dedicated testimonials page is one of the most direct. With the right design and the right organization, your testimonials page can show your successes… Continue reading
Testimonial thank you page best practices

Testimonials

Testimonial Thank You Page Best Practices

When your customers take the time to leave you a testimonial, it’s important that you thank them instantly. If you collect the testimonial digitally through a submission form, you need to set up a thank you page. There are elements to a thank you page that are essential to it’s effectiveness. Here are testimonial thank… Continue reading
Successful testimonial contest

Conversion Optimization, Testimonials

Essential Elements to a Successful Testimonial Contest

In order to grow your testimonial feed you need to utilize multiple marketing strategies. One testimonial generating marketing strategy is running a testimonial contest. Find an incentive that drives your customers and have them leave your company a video testimonial as a chance to win a prize. Here are essential elements to your testimonial contest: Contest… Continue reading
SEO for testimonial pages

Conversion Optimization, Testimonials

SEO for Testimonial Pages: 7 Helpful Tips

The social proof generated from customer testimonials makes them one of the most valuable additions to your website. By strategically segmenting the testimonials you collect and placing them on your website you can ensure that you reach the right target audience. An important piece to ensuring your testimonial page performs well is optimizing the page for SEO.… Continue reading
5 Legal Considerations When using Testimonial in Advertising

Testimonials

5 Legal Considerations When Using Testimonials In Advertising

Repurposing testimonials in the form of Advertisements is a great way to make the most out of the customer praise you collect. Whether you turn your video testimonials into video ads on Facebook or Youtube, or add your photo testimonials to sponsored posts online, there are a multitude of ways to use your positive customer… Continue reading