video marketing statistics

Video Marketing

Video Testimonial Production Tips to Produce Cheap, High-Quality Video Testimonials

Video testimonials have more impact than any other type of testimonial. When prospective customers can see real customers using a product or telling their story, the testimonial is more genuine, believable and impactful. Video testimonials also take more time to gather and produce. However, utilizing these video testimonial production tips, you can produce high-quality video… Continue reading
video marketing statistics

Video Marketing

28 Video Marketing Statistics You Need to Know in 2020

Video has quickly become a contender for the most powerful type of content online. Whether you’re creating detailed how-to videos to get customers’ attention or using video testimonials to show the quality of your products or services, the video format is a useful medium. Experts predict that we’ve only seen the beginning of the power… Continue reading
growth marketing pro testimonials

Video Marketing

Growth Marketing Pro Builds Video Content With Boast

  “I just want to say that I really love Boast. The reason that I love it is it’s so quick and raw and real. I love that it captures real humans sharing their honest opinions that are unscripted. There’s somehow something even more valuable in that than a video that’s super polished and edited.… Continue reading
Customer Case Study

Conversion Optimization, Testimonials, Video Marketing

15 Case Study Best Practices To Win New Customers in 2018

Case studies are one of the most effective ways to inspire customer confidence and boost conversions. Done correctly, a case study can be a huge asset to your business, and can help you win hundreds of new customers each year. As you prepare your case studies in 2018, keep these 15 case study best practices… Continue reading
Testimonials in your video marketing strategy

Conversion Optimization, Testimonials, Video Marketing

5 Ways To Use Testimonials In Your Video Marketing Strategy

With videos getting more clicks, watches, and conversions than any other type of media, video has become an essential part of your marketing strategy. Whether you already have a video marketing strategy or you’re just getting started, video testimonials can make your strategy more interesting and more trustworthy. If you already have video testimonials, you’re… Continue reading
Employee Tesitmonials

Reputation Management, Video Marketing

Employee Video Testimonials: The Key to Showing Company Culture

One of the best ways to connect with potential customers is to showcase company culture. Posting authentic content on your social media pages and website allows potential customers to get a more genuine picture of your company. Customers are more likely to connect with your brand if they feel like they can relate to your… Continue reading
Collect better video testimonials

Testimonials, Video Marketing

How to Collect Better Video Testimonials From Your Customers

Having a substantial amount of quality video content is an essential part of your modern day marketing strategy. Of the video content your business uses for it’s marketing strategy, video testimonials are the hardest to dictate. You want to be as hands off as possible to ensure that they are authentic, but this lack of… Continue reading
Power of video marketing

Conversion Optimization, Video Marketing

13 Stats That Prove The Power Of Video Marketing

Video marketing has emerged as a leading way for marketers to influence and engage their target audience. Using video content in your company’s marketing strategy used to be an option. Now its a necessary piece to your marketing puzzle that could make or break the success of your brand. Marketers who use video are more likely to influence their… Continue reading