Employee Tesitmonials

Reputation Management, Video Marketing

Employee Video Testimonials: The Key to Showing Company Culture

One of the best ways to connect with potential customers is to showcase company culture. Posting authentic content on your social media pages and website allows potential customers to get a more genuine picture of your company. Customers are more likely to connect with your brand if they feel like they can relate to your… Continue reading
proactive customer service strategy

Reputation Management, Video Marketing

Create a Proactive Customer Service Strategy with Video Content

Video content engages your customers much more effectively than text content. That’s why it’s an important piece of a proactive customer service strategy. Creating videos that your customers can access for common questions, onboarding and other tasks will take some of the stress off of your customer service team, and allow your customers to get their… Continue reading
2017 Video Marketing Trends

Video Marketing

2017 Video Marketing Trends

Video marketing has exploded in popularity and effectiveness over the last few years. With consumers being influenced by a massive influx of content, video content can be much more effective at breaking through the clutter. In 2017 you can expect the exponential growth of video content to continue. To stay ahead of the competition you… Continue reading
Non-profit video marketing

Social Proof, Video Marketing

Amplify Your Cause with Non-Profit Video Marketing

When increasing awareness and support of your non-profit, your greatest asset are your current community of supporters. Many non-profits rely on out of date methods to increase membership and brand awareness. One way to improve your non-profit’s marketing strategy is to increase your video marketing. Non-profit video marketing can be used in a multitude of different ways… Continue reading
Share customer video testimonials

Testimonials, Video Marketing

10 Unique Ways to Share Your Customer Video Testimonials

It takes strategy and planning to collect video testimonials from your customers. Once you have a robust feed of testimonials, you should be using them to your full advantage. Taking the time to share your customer video testimonials far and wide will help you impact potential customers with social proof. Besides showing your customer video… Continue reading
Use Facebook live for your business

Social Proof, Video Marketing

5 Ways to Use Facebook Live for Your Business

Live video streaming has become a more readily adopted form of video marketing. Especially with the Facebook live feature, individuals and businesses can quickly and easily live stream from a click of a button to their followers. One minute of video is worth 1.8 million words, so it’s pretty obvious why the power of video… Continue reading
reasons video testimonial campaigns fail

Testimonials, Video Marketing

3 Reasons Video Testimonial Campaigns Fail

When planning a video testimonial campaign there are a few things to keep in mind to ensure it’s successful. Just launching your campaign without putting in the effort to engage with your customers for content will set you up for failure. Creating the submission form content and deciding where to place it on your website and… Continue reading
Killer video marketing strategy

Conversion Optimization, Video Marketing

The Anatomy of a Killer Video Marketing Strategy

Video content is the most valuable content you can create to influence your audience. It is believed that by 2019, 80% of content online will be video. To start creating a robust feed of video content, you need to set up a killer video marketing strategy. This strategy will allow you to discover what kind… Continue reading

Social Proof, Video Marketing

4 Marketing Content Styles That Engage Potential Customers

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. It’s no secret why content marketing is rapidly growing as a marketing strategy. But do you know what marketing content styles are the most effective at influencing your audience? Your strategy should be based on creating quality content that appeals to… Continue reading

Conversion Optimization, Video Marketing

Video Marketing Tricks Your Competitors Aren’t Using

Video marketing is an essential piece to your modern marketing strategy. Basic video trends, like video ads for example, have been adopted by a majority of businesses. In one study, 69% of marketing, sales and business professionals reported using video marketing and another 31% are planning to. With this trend being rapidly adopted your brand needs… Continue reading
Engaging ways to promote video testimonials

Testimonials, Video Marketing

Engaging Ways to Promote Video Testimonials on Social Media

Building a strong social media presence for your business is one the the best ways to shape your brand image. By including your customers in your social media strategy, you can leave a lasting impression with your business social media profiles. Using video testimonials as an integral piece of your strategy is a great way… Continue reading