Power of video marketing

Conversion Optimization, Video Marketing

13 Stats That Prove The Power Of Video Marketing

Video marketing has emerged as a leading way for marketers to influence and engage their target audience. Using video content in your company’s marketing strategy used to be an option. Now its a necessary piece to your marketing puzzle that could make or break the success of your brand. Marketers who use video are more likely to influence their… Continue reading

Testimonials, Video Marketing

Moms Are Turning To Video Content To Make Decisions, Learn & Engage

A study conducted by think with google and TNS found that 83% of moms search for answers to their questions online. And of those, three in five turn to online video in particular. They also discovered that of the moms surveyed who view videos on YouTube, 81% watch how-to content. And of the moms surveyed, 58% said they’re likely… Continue reading

Conversion Optimization, Video Marketing

8 Ways To Integrate Video Into Your Marketing Strategy

Consumers are constantly on the receiving end of brand messages. This endless stimulation gives them the ability to pick and choose what messages they tune into. One way marketers can cut through the clutter is with engaging video content integrated into their marketing strategy. A study on video engagement showed that the average internet user spends 88% more time… Continue reading

Video Marketing

How Periscope is Changing The Way Companies Use Video Content to Engage

The way people are engaging with the world is rapidly changing. There is no longer an urge to form a narrative or collection of personal posts. More and more people are adapting to engaging on social media in the moment. With this change we see social media sites like Instagram and Snapchat becoming more readily used platforms, while… Continue reading

News & Updates, Testimonials, Tutorials & Support, Video Marketing

How to Display Testimonials on Your YouTube Channel

Having a large online presence is crucial to keeping up with other businesses today. Showcasing customers testimonials on various platforms is one of the ways you can expand your online presence while building a trusted brand simultaneously. Now that we’ve given you a way to display customer testimonials right on your website, we’ve also developed a way to… Continue reading

Reputation Management, Social Proof, Testimonials, Video Marketing

Benefits of Displaying Testimonials on Your Facebook Page

With over 1 billion monthly active users, Facebook has become a platform where brands gain exposure and market precisely to their followers and target market to generate leads. Having customer testimonials on your business Facebook page can help build trust and engagement with your target audience. Luckily, Boast seamlessly integrates with Facebook, allowing you to… Continue reading

Reputation Management, Social Proof, Testimonials, Video Marketing

Why Your Customers May Not be Submitting Praise

Collecting customer reviews is crucial to business growth and development. They can provide an overall understanding of your customers’ experience with your brand, products or services. Once you receive customer reviews and testimonials, finding a way to use them to benefit your business is the easy part. However, getting your customers to actually submit feedback… Continue reading

News & Updates, Reputation Management, Social Proof, Testimonials, Tutorials & Support, Video Marketing

Lock Boast App in Kiosk Mode on iPad

We live in a high-tech, mobile-world where convenience is everything. If we can’t do something in a matter of seconds, we ponder if it’s worth our time. This is no exception when it comes to collecting customer stories and reviews. The strength of a customer review goes far beyond a simple ego boost and becomes part of… Continue reading

Video Marketing

3 Ways to Optimize Your Videos for SEO

It’s no secret that video content is great for increasing engagement, but it isn’t always the best at driving traffic to your website from search engines. Google can’t index a video the same way it indexes words on a page or even image titles and alt text. But when you put a few simple video SEO measures into practice, you might find your video content outperforming traditional blog posts on your site. Here are three ways to optimize your videos for SEO.

Video Marketing

5 Tips From KFC’s #HowDoYouKFC Video Contest

Video and photo contests are becoming the new norms when it comes to conducting corporate giveaways. With the technology available today, people can create user-generated content and upload it directly to a site within just a matter of minutes or even seconds. Kentucky Fried Chicken was one of the latest to capitalize on this trend with… Continue reading

Video Marketing

How to Launch a User-Generated Video Campaign

Two of the biggest trends on the internet today are social and video. Not to mention the fact that user-generated content is huge right now. So when it comes to marketing your business, what better way to attract an audience and engage them than by combining it all with a user-generated video campaign. User-generated video campaigns can take many shapes and sizes. They can be community-related, revolve around a product or help you collect testimonials for your business. Regardless of the type of campaign you are running, the goal is likely to get your audience involved and engaged with your brand. In this post, we’ll be covering where to start with a user-generated video campaign, how to plan and strategize before launching your campaign, and what to do once your campaign comes to its conclusion. User-generated video campaigns