Boast helps Pure Energy Window Company boost sales using compelling feedback


Pure Energy Window Company


Energy Efficient Home Improvements


Detroit, Michigan
pure energy window

Pure Energy Window Company is a Metro Detroit, Michigan window installation and replacement company specializing in energy-efficient windows. They offer a variety of top-quality window replacement and new construction options.

The Problem

Customers have many options for window installation and upgrades. This is also an expensive investment and an important part of the home. Potential customers look to other customers for confidence in a job well-done. Pure Energy Window Company looked for a way to integrate convincing testimonials into the sales process at varying points to move customers towards a sale.

“Many people are very hesitant to be the first one to do something, but once they see other people do it and have a good experience, they feel more comfortable.”

The Solution

After every window installation, Pure Energy Window follows up with their customers and requests personal feedback on their experience. Once collected, Pure Energy Window showcases the praise on their website. Using Boast, the company has collected a variety of text, photo, and video testimonials that show just how efficient their windows are. Customers have praised them for lower energy bill costs, easy to clean windows, and a great overall installation experience.

“Boast gives Pure Energy Window Company an easy way to collect testimonials from our customers. Pure Energy understands how important it is to let potential customers know how happy past customers are.”

Boast has helped Pure Energy Window Company showcase real examples of different projects they’ve worked on. Not only have they collected written positive feedback, but they now have a compelling collection of photos and videos as examples of the projects they’ve completed. When potential customers can visualize what Pure Energy Windows will look like in their home and the positive impact they will have on efficiency, it helps them to increase new customer leads.

“We have had a great response from our customers about the Boast experience. I have been impressed with how quickly our testimonials appear on our website after they are submitted. It is important to have things handled in a timely manner and everyone at Boast seems to get that.

— Adrian Beaver
Pure Energy Window Company President

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