Contest or Sweepstakes
Sometimes the best way to get a testimonial from your customers is to entice them with something in return. When you are marketing your testimonial campaign, you can let your customers know that submitting a testimonial will get them entered into a random drawing or that their video will be judged based on different criteria. A little incentive can go a long way. We have given away electronics as well as gift cards and had great results in both cases.
Instead of offering your customers a chance to win a big prize, give everyone who submits a testimonial something small. We have had great success giving away branded t-shirts and coffee mugs, but you could offer small gift cards, a discount on their next purchase, or a sample of one of your products.
Another way to approach testimonial collection is to forget the word “testimonial” all together. In asking your customers for feedback, you might get some great content that you can use as a testimonial. When using Boast to collect video testimonials, if you are just asking for overall feedback, you will probably need to download your videos and edit them a bit to get a usable testimonial, but if you aren’t having success collecting testimonials with other methods, this can be a great option to try.
Offer to Promote Them
Do you have an email newsletter or a blog that you can use to feature your customers? Ask for a testimonial, and in exchange, offer to promote your customer. This is a great incentive because it is a way for them to get some recognition, but it is also an easy way for you to get content for your own marketing.
One of the most effective ways to get testimonials from your customers is to personally invite them. This can be in person at your office or store front or it can be in an email. If you ask via email, make sure to mention something specific about the person and maybe even some specific questions you want them to answer in their testimonial. Having that personal connection can really help to give your customer the extra push they need.