Ask customers at your storefront / location
One of the best ways to ask for testimonials is in person at your storefront location. People will be more willing to take a few minutes out of their day to submit a testimonial if an employee asks them in person, plus the employee will be able to give them addition information about what the testimonials will be used for. Your business has a lot of foot traffic throughout the day, so using that to your advantage in order to collect testimonials is a great way to run your campaign.
If your campaign involves a storefront display or iPad/ kiosk set up in store, you will need signs to display in your storefront to generate awareness. If your campaign is a contest, sweepstake, or giveaway, storefront signs will encourage people to come into the store, submit a testimonial or feedback, and potentially look at the other products in the store.
Promote it on your website
Promote your campaign directly on your website. Add an eye catching call to action or pop-up on your site that encourages customers to submit their feedback. Chances are, your customer has been to your website before, so asking them to add a testimonial at a place that they’re familiar with will be beneficial. Make sure that your on-site promotion is easily visible to the user so that it’s easy for them to submit their feedback.
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To promote your testimonial campaign on your website, you will need to add a call to action or pop-up on pages to generate awareness. You will need to create assets and content to make your call to action and to encourage visitors to click on it to submit a testimonial.
Send out an email blast
If you have a built up email list of prior customers, you can utilize it to let them know about the campaign and encourage them to submit a testimonial. This method can be effective if you are offering to promote them on your company’s blog, website, or email newsletter in return for a testimonial.
Email software / list
If you are promoting the testimonial campaign via a mass email list, you will need to have a list of people who’ve previously purchased products or interacted with your brand. You should also have an email marketing program that allows you to easily create an email template, send out emails to the list, and measure the success of the email. You also need content to go in the email explaining the campaign and how to submit a testimonial. If you are collecting testimonials on your website, you will need a page to link to from the email so users can easily make a submission.
Send out personalized emails
Sending out personal emails is a good way to promote the campaign if you are planning to send a direct link to prior customers. Personal emails help build and maintain relationships with prior customers. If the customer feels appreciated by the company, they will be more willing to submit a testimonial or positive feedback. This method can also be used if you want to promote them in the future.
Personal Email Template
To promote your testimonial campaign by sending out personal emails, you should have a generic email template that can be altered on a case by case basis to keep message consistency, but also create stronger personal relationships. You will also need to know characteristics of each customer and their purchases to create personal content.
Promote it on social media
Promoting your campaign on social media can be effective if you already have a solid following and your target market is predominantly on social media. You can utilize the company’s social media pages to create awareness of the campaign, which can link directly over to the submission form. Setting up scheduled statuses and posts can generate awareness and create reminders to your followers.
Social Media Collateral
To promote on social media without paying for advertising, you will need to create content for statuses and schedule posts accordingly to reach the most of your target market. Having a social media hosting platform, such as Hootsuite, is also a good idea so you can keep all profiles organized and schedule posts so you don’t forget to send them out.
Direct mail can be used to reach prior customers, letting them know about the campaign and encouraging them to submit a testimonial or feedback. For example, you could send postcards out with a QR code that scans to a page on your site where they can easily submit a testimonial. It could also be as simple as just sending easy instructions on how to make a submission.
To promote using direct mail you will need the names and addresses of people you are sending mail to. You will also need the design and printing resources to create the direct mail assets. If you are planning to utilize a QR code that people can scan to access the testimonial code, you will need to set one up to be linked over the a testimonial page on your website.
Adwords / social media ads
Google Adwords can be used to reach people on search engines. Setting up an Adwords campaign can generate awareness of the testimonial campaign around certain keywords that you want to rank for on search engines. The ads can link to a testimonial page on your website that has the submission form. You can also set up paid advertising on social media outlets such as Facebook, Twitter, and Instagram. These ads can be targeted based on location, age, gender, and social media behavior. This method of promotion can be extremely effective if your target market is on social media, and the ads directly link to the submission form.
Ad account, campaign, copy, creative
If you are promoting your campaign through Google Adwords, you will need to have an account set up, someone who can build, maintain, and measure the Adwords campaign, and a budget to work with. You will also need a relative landing page that the ads will link over to – preferably the testimonial collection page so users can easily submit testimonials with limited confusion.
To promote successfully with paid social media advertising, you will need established social media profiles that are capable of representing the brand and reach your target market. You will also need content and creative work to post as the advertisement that is persuasive enough to get people to click and submit a testimonial.