We live in an era with more “options” than we can even decipher. There are hundreds of options for restaurants, clothing stores, real estate agents, electricians and more, all within reach of our own neighborhoods. Along with these choices comes the ability to carefully pick and choose where we want to spend our money. This principle is not any different when it comes to the photography business. Photography is an extremely competitive arena, and image is everything (literally). Even if you know you’re the best at what you do, you still have to convince your next potential customer of your abilities. What makes you stand out from the rest? How are you going to build their trust to pick you over the next competitor? What’s unique about the way you work with clients? These are all questions you have to ask, and when all playing fields are equal, it is where client testimonials will play a unique part in taking your photography business to the next level.
When you’re on the hunt for a new doctor, contractor, plumber or wedding photographer (not in that order, of course), what do you do? You ask other people whom they would recommend! Recommendations and testimonials are an invaluable element to driving new business. By capturing and displaying these endorsements, you have the opportunity to mold all those past, happy clients into your own, personal sales force. Testimonials are an incredibly powerful and free marketing tool to add to your box. Displaying testimonials from your clients could be the tipping point for a new customer when they’re looking for a photographer. As humans, we’re wired to place a lot of weight on other people’s opinions, and many of us are apt to get someone’s opinion about something before we start researching it ourselves.
That leaves us with the question of, “Now what?” The key is in keeping it simple as you start the process of capturing these recommendations. The easier you make it for your customers, the more likely they will follow through and give you a great review. Take out the guess work and offer a step-by-step process on how to give you that recommendation. For example, tell your clients what type of information they should include, if they should include a photo or video and how should they get it to you. Now showcase these on your website, share them on your social media pages and show them to potential leads or prospects.
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Posted in: Testimonials