Organizing and segmenting your testimonial content is a key way to reach your target audience with the most impactful content. Whether you sell multiple products, or appeal to a wide range of buyer personas, grouping together alike content is a smart marketing strategy. Testimonials are a key way to leverage social proof for your brand, so why not spread them strategically throughout your online presence? Using campaigns and tags you’re able to organize your customer testimonials in a way that works for your business. Here is the main difference between campaigns and tags, and 9 different ways to use them to organize your testimonials.
Boast Campaigns vs. Tags
The main difference between campaigns and tags are that campaigns automatically organize testimonials and tags are a way to manually organize them. Campaigns are each associated with a unique submission form which allows you to customize separate forms for different content. This then automates their organization. When a user submits through a certain campaign, you can view that submission in your “My Testimonials” tab by campaign, and create different display widget configurations for each campaign under your “Display Testimonials” tab. Tags on the other hand are added manually. Once testimonials are submitted you can add tags to each of them by clicking “Edit” on each individual testimonial from your “My Testimonials” tab. Once you’ve created a tag for a specific testimonial, it will save to your list of tags to choose from to make it a quick update in the future. After adding tags you can then use them in your display widget configuration to only pull specific content for each display widget.
9 Ways to Use Campaigns & Tags
- Separate employee submissions: If you have multiple employees that work on an individual or team basis with clients, this strategy is a great option for you. By creating an individual campaign for each employee, your company can automate the organization process. This option is great for a sales team, like OneTrust Home Loan’s Sales Team, to use to collect and showcase their own personal testimonials. Another way to organize by employee is to add tags by name to each testimonial that is submitted based on the content in the testimonial. This option will allow you to manually recognize submissions unique to each employee after they’ve been submitted.
- Organize by product: If your company sells a wide variety of products, its a smart idea to segment your testimonials by the product that is being discussed. Use campaigns to create a unique submission form for each product. Or simply go through your testimonials and tag them by product so that you can strategically place testimonials on each unique product page.
- Organize by service: Similar to organizing by products, if your company is service based, organizing by service is just as important. Organizing your customer testimonials by service will allow you to target potential customers on each individual service page with the most relevant and impactful content.
- Show different marketing channels: If your company likes to measure marketing channels regularly, using campaigns to automate this process is a great way to measure which avenues are most effective. For example if you plan to collect testimonials on Facebook, on your website, and in person at your business, creating a different campaign for each of those efforts will help you see which are most successful. Taking the time to manually tag each submission by which marketing channel they came from is also a helpful way to see the progress of each.
- Collect for different events: Some companies are event based where a lot of their business and time goes toward attending trade shows, conferences, and other business related events. By creating campaigns or tagging each testimonial by event this will allow your brand to stay organized. Displaying the testimonials by event will also help you showcase relevant content to the right people in the future.
- Show different time frames: If your business is seasonal, or you work on different projects during different times of the year, separating testimonials by time frame is a great way to see trends. Creating a campaign every couple of months, or tagging each testimonial by month as they are submitted, will help you get a strategic perspective on when the best time to collect is. This will also help you show the most relevant and recent content at any given time.
- Collect for multiple business efforts: Some companies, or individuals, have a multitude of different business efforts that they maintain. Using campaigns or tags to separate submissions for those will help you place the correct content in the right place. For example, if you do freelance writing, marketing, and design work, separate each of those areas of business expertise by campaigns or tags to remain organized.
- Organize contest or sweepstakes submissions: If your company uses contests or sweepstakes as an incentive for customer submissions, use campaigns to organize those submissions. This will allow you to customize the submission form content that they see prior to submitting, customize the thank you message that appears, and pick a winner from the correct pool of customers.
- Separate by office department: Most likely your company has multiple different departments that all have a part in client communication and experience. Creating campaigns or tagging testimonials by office department is a great way to separate the submissions to show off internally to your staff and externally by department on your website.
Figure out what kind of testimonial content impacts each of your buyer personas, and what type of organization makes sense for your business. This will help you get the most out of the social proof you collect from your customers. What is the best way for your business to organize it’s testimonial content?