Why you need user generated videos
When it comes to social media marketing, authenticity matters. Followers want to engage with brands that feel personable and native to the platform they’re on. User generated video content allows brands to connect and build a following in a way that feels natural.
Benefits of UGC videos
Prospects are more likely to trust and use a product or service that other customers are already using. User generated content is a powerful tool that demonstrates social proof.
Engaging prospects and building a following requires authenticity. By engaging customers to provide user generated videos, brands can leverage UGC to build an online presence that feels natural and native.
Grow your following
People want to follow brands that are down-to-earth and relatable. User generated content is one way brands can create an engaging online presence and attract a strong following.
What is a user generated video platform?
User generated video platforms help organizations request, collect, organize, and share UGC videos. Brands can then push collected videos to their social channels or website or download the videos to use in advertisements and marketing materials.
Why you need a user generated video platform
While it is possible to run a UGC campaign on a single social platform, using a hashtag, or manually, it’s typically best to use a platform designed for collecting UGC videos.
This will give you the most control over the content you collect and how it’s distributed.
The best user generated video platforms allow you to create custom video capture forms, manage consent from submitters, own the rights to submitted content, and set up processes for sharing your user generated videos.
Key benefits of user generated video platforms
Simple user experience
Make it incredibly simple for customers or followers to record and submit video content for your brand.
Automatic UGC requests
Set up automations to request user generated videos during a campaign or based on customer lifecycle triggers like purchasing a product.
Incentivize customersComing Q3 2021
Offer gift cards or coupons to your followers to encourage user generated video submissions.
Connect other tools you use via Zapier to incorporate UGC collection into your existing processes.
Easily tag and categorize the UGC you collect so you can share the right content at the right time to make the biggest impact.
Share the user generated videos you collect on your website and social channels with a single click.