Leverage happy customers to build your brand with user generated videos

User generated videos engage followers and build trust with prospects in an authentic way. Boast helps businesses collect user generated videos to use for sales and marketing efforts.

Why you need user generated videos

When it comes to social media marketing, authenticity matters. Followers want to engage with brands that feel personable and native to the platform they’re on. User generated video content allows brands to connect and build a following in a way that feels natural.

Benefits of UGC videos

Social proof

Prospects are more likely to trust and use a product or service that other customers are already using. User generated content is a powerful tool that demonstrates social proof.

Native content

Engaging prospects and building a following requires authenticity. By engaging customers to provide user generated videos, brands can leverage UGC to build an online presence that feels natural and native.

Grow your following

People want to follow brands that are down-to-earth and relatable. User generated content is one way brands can create an engaging online presence and attract a strong following.

What is a user generated video platform?

User generated video platforms help organizations request, collect, organize, and share UGC videos. Brands can then push collected videos to their social channels or website or download the videos to use in advertisements and marketing materials.

See how video testimonial software works ›

Why you need a user generated video platform

While it is possible to run a UGC campaign on a single social platform, using a hashtag, or manually, it’s typically best to use a platform designed for collecting UGC videos.

This will give you the most control over the content you collect and how it’s distributed.

The best user generated video platforms allow you to create custom video capture forms, manage consent from submitters, own the rights to submitted content, and set up processes for sharing your user generated videos.

Key benefits of user generated video platforms

Simple user experience

Make it incredibly simple for customers or followers to record and submit video content for your brand.

Automatic UGC requests

Set up automations to request user generated videos during a campaign or based on customer lifecycle triggers like purchasing a product.

Incentivize customersComing Soon

Offer gift cards or coupons to your followers to encourage user generated video submissions.

Easy integrations

Connect other tools you use via Zapier to incorporate UGC collection into your existing processes.

UGC organization

Easily tag and categorize the UGC you collect so you can share the right content at the right time to make the biggest impact.

UGC distribution

Share the user generated videos you collect on your website and social channels with a single click.

Start building your library of user-generated videos today