Why does customer feedback matter for marketing and sales teams?
Prospects are more likely to do business with organizations that their peers are doing business with. Showcasing testimonials and reviews helps marketing and sales teams to take advantage of the concept of social proof for closing more sales.
Compelling online reviews and testimonials prove to clients that you can deliver on your promises and that you have past customers who will vouch for your business. Video testimonials take this further with an unmatched level of authenticity.
Understand Your Customers
The right customer feedback process will uncover invaluable insights into the thoughts, fears, and behaviors of your customers. The more you know, the better you can target and acquire more customers.
How can marketing and sales teams leverage customer feedback?
Customer surveys help marketing and sales teams know what their target market looks like, how they think and talk, and what they care about. This knowledge is invaluable when it comes to getting in front of the right audience, crafting compelling messaging and getting prospects to act.
85% of consumers read up to 10 reviews before feeling they can trust a business. Your online review presence across sites like Google, Facebook, and Yelp, can make or break your marketing and sales efforts.
Video testimonials establish trust in a way that text reviews don’t. Showcasing real customers raving about your business on your website and social channels is one of the most effective ways to prove your value and build trust with prospects.
Why marketing and sales teams use Boast
Boast is a single tool for all of your customer feedback needs.
Awesome customer experience
Make the experience of receiving a request and submitting feedback simple, quick and easy for your customers.
Automate customer feedback
Take the manual work and human error out of customer surveys and asking for testimonials. Save time and increase responses when you put requests on autopilot.
Incentives and rewardsComing Q3 2021
Increase response rates with e-gift cards for incentivizing customers to submit feedback or rewarding customers once their feedback is submitted.
Integrate with existing tools
Take your automation to the next level by integrating with existing tools and processes to collect even more feedback from your customers.
Organize customer feedback
Tag and filter feedback based on product, location, staff member, or custom fields so you gain more insights and better leverage praise.
Share your praise
Get notified when new testimonials or reviews are submitted. Then approve them to be pushed out to your website or social channels.