beginners guide to online review management

Conversion Optimization, Reputation Management, Testimonials

The Beginner’s Guide to Online Review Management

There are dozens of sites that customers can post online reviews of your business, and it’s difficult to manage them all. Where do you start? Whether you’re a new business or you’re an established business new to online review management, this strategy can help you organize and improve your online reviews. With a plan in… Continue reading

Conversion Optimization, Social Proof, Testimonials, Video Marketing

How to Find the Best Testimonial Plugin for Wordpress

Almost a third of the web now operates on WordPress, the easy-to-use content management system for web developers and beginners alike. Part of this popularity comes from the thousands of versatile and user-friendly plugins available for almost any function, including WordPress plugins to gather and display testimonials. With the right WordPress testimonial plugin, you can… Continue reading
use video interviews to hire new employees faster

Conversion Optimization

How to Use Video Interviews to Hire New Employees

It takes an average of $4,100 and 42 days to hire new employees. This doesn’t factor in the expenses incurred or the income lost while the position is vacant, either. Many HR managers, business owners, department heads and others are using video interviews to hire new employees faster and reduce costs. You can use video… Continue reading
building brand through customer testimonials

Social Proof, Testimonials

Case Study: Savvy + Co Real Estate Agents Build Their Brand Through Testimonials

No other purchase has more emotional investment—or any kind of investment—than a home. Real estate agents guide prospective homeowners through this process, and when they provide an exceptional experience, their clients notice. Strong client sentiment, a personal relationship, and a powerful story of dreams fulfilled provides the perfect setting for gathering highly effective testimonials. Savvy… Continue reading
successful testimonial collection campaign

Conversion Optimization, Social Proof, Testimonials

7 Components of a Successful Testimonial Collection Campaign

Collecting testimonials from your customers takes some time and effort. Typically, a customer won’t leave a testimonial unless they have had an outstanding experience with your company, are incentivized to do so, or feel completely comfortable with your testimonial collection process. This especially rings true when collecting video testimonials. Wondering how to encourage more customers… Continue reading

Reputation Management, Social Proof

Case Study: RevenueWell Captures Boast Video Testimonials at Trade Shows

Connecting with customers and gaining authority in a niche industry can be difficult. RevenueWell, a customer communication platform for dental practices, took on this challenge by leveraging the power of testimonials and collecting video testimonials at trade shows. RevenueWell, like other industry-specific tools, understood the importance of trade shows as a pivotal networking tool. Using… Continue reading
Automate your testimonial collection process

Conversion Optimization, Testimonials

How to Automate Your Testimonial Collection Process

Testimonials give your business authority, give customers more confidence in you, improve your reputation, and help you market your brand. Collecting testimonials can be a challenge, and many businesses don’t have the time to set up a testimonial collection campaign and advertise it. But what if you could automate it? With the right set-up, you… Continue reading

Reputation Management

How to Measure the ROI of Online Reputation Management

According to research by Bright Local, 85% of consumers trust online reviews as much as in-person recommendations. Most businesses today know the importance of their digital reputation and effective online reputation management, but putting this into hard numbers is more challenging. If you’re making the case for focused reputation management for your business or your… Continue reading
Lead-generating testimonial pages

Testimonials

13 Examples of Lead-Generating Testimonial Pages From Brands We Love

The fastest growing companies with the most loyal followers and the best customer service focus a lot on word-of-mouth, and they get a lot back. Many of these companies never place TV advertisements, or cash in big bucks on advertising in general. Instead, they spotlight their customers and use lead-generating testimonials pages to generate trust,… Continue reading
Diversify revenue streams marketing Agencies

Conversion Optimization, Reputation Management

9 Ways to Diversify Revenue Streams for Marketing Agencies

According to Ad Age, the majority of ad agency business is now digital. With competition in the sphere growing and technology constantly changing, many marketing agencies are looking for new ways to diversify revenue streams. Relying too much on one large account or one type of work puts many agencies at risk, and diversifying revenue… Continue reading
Increase Referral Business

Conversion Optimization, Reputation Management, Social Proof, Testimonials

8 Ways to Increase Referral Business for Digital Agencies

Referred customers bring in up to 25% higher profits, according to a study in the AMA Journal of Marketing. Referred customers are also much cheaper to get and more likely to be loyal. In all, referral business is the most affordable and the most profitable way to build your customer base, and this is true… Continue reading