share your praise

Other

CSAT vs NPS: Which is Best?

Understanding customers’ experiences and their feelings towards your brand is essential for running a successful, forward-thinking business. However, getting these feelings into a measurable form can be difficult. Your Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS) are two valuable metrics for measuring and tracking customer sentiment. Each of these can be used to… Continue reading
video marketing statistics

Other

28 Video Marketing Statistics You Need to Know in 2020

Video has quickly become a contender for the most powerful type of content online. Whether you’re creating detailed how-to videos to get customers’ attention or using video testimonials to show the quality of your products or services, the video format is a useful medium. Experts predict that we’ve only seen the beginning of the power… Continue reading

Other

Google Review Policy: What Business Owners Can and Can’t Do to Get More Google...

Google reviews have become an important part of digital marketing, especially for local businesses. To find out if your business is worth a visit, many prospective customers turn to Google first. If you’re working on getting more Google reviews, you may be wondering what’s allowed and what isn’t. Here is everything you need to know… Continue reading
Customer feedback questions

Conversion Optimization

70 Customer Feedback Questions to Improve Your Business

Is your customer service top-notch? Are your product features the best in the business? You need to ask the right customer feedback questions to find out. We’ve added 25 additional questions to give you 70 customer feedback questions to address every part of your business, from customer service to market research. Customize these questions to… Continue reading
testimonial request emails that work

Testimonials

9 Examples of Testimonial Request Emails That Work

Knowing how to ask for a testimonial can be tough. To have success, we recommend making email marketing a key component of your testimonial campaign efforts. Whether you have an email drip set up for all new customers, or you have a sales team dedicated to reaching out to customers post-sale, email is a powerful… Continue reading
consulting success feature

Other

Consulting Success With Video Testimonials

  Michael Zipursky, CEO of Consulting Success, gives business consultants powerful strategies to win more clients and improve their overall business efficiency. With over 6,000 consultants in over 100 countries taking Consulting Success courses, Zipursky had no shortage of positive feedback from clients. Gathering and displaying feedback in a systematic and usable way, however, was… Continue reading
online reputation monitoring for digital agencies

Conversion Optimization

24 Online Reputation Monitoring and Management Tools for Digital Agencies

If your clients have repeatedly asked you about online reputation monitoring and management, or you see your clients’ businesses suffering from a poor reputation, it’s time to start building this part of your digital agency. The best online reputation monitoring and management software for agencies don’t have to break your budget; you can build fast,… Continue reading

Conversion Optimization, Social Proof, Testimonials, Video Marketing

16 Wordpress Testimonials Plugins for 2020

Almost a third of the web now operates on WordPress, the easy-to-use content management system for web developers and beginners alike. Part of this popularity comes from the thousands of versatile and user-friendly plugins available for almost any function, including WordPress testimonial plugins. With the right WordPress testimonial plugin, you can easily collect and manage… Continue reading
how to remove google review

Reputation Management

5 Tips to Remove Google Reviews

Bad reviews are hard for business owners to read. When you do your best to run a quality business each day, a bad review can feel like a personal attack. This is especially true for Google reviews, which are often the first thing customers see about your business online. If you’re wondering about how to… Continue reading
net promoter score touch points

Other

14 Net Promoter Score Touch Points and How To Use Them

A company’s Net Promoter Score (NPS) is a reliable measure of customer loyalty and satisfaction as well as an indicator of future sales and income growth. How you use your NPS will partially depend on how you collect it. Choosing the right Net Promoter Score touch points to collect survey information can help to improve… Continue reading
how to measure NPS

Other

How to Measure NPS Accurately

Your Net Promoter Score (NPS) not only shows how customers feel about your business, but it’s also an indication of how your business might do in the future. The creators of NPS, Fred Reichheld, Bain & Company, Inc., and Satmetrix Systems, Inc., found that the score correlates with future customer spending, income growth, and customer… Continue reading