Why you need customer surveys
Customer surveys are vital to getting a pulse on your business. From providing insights into customer satisfaction to painting a clear picture of who your best customers are and why they love you, effective surveys ensure you have all the data you need to improve your business.
Benefits of customer surveys
Understand your customers
On an individual level, customer surveys help you to identify unhappy customers to prevent negative reviews and reduce churn. On a larger scale, customer surveys can help identify key traits of your best customers to improve your marketing and sales efforts.
Track customer experience over time
Using customer survey standards like NPS® or CSAT, you can get a clear picture of customer experience trends across your organization and compare against industry benchmarks. This allows leadership to proactively identify and resolve potential issues before they become major concerns.
Identify and leverage promoters
Not only do customer surveys surface unhappy customers, but they can also identify your happiest customers. Segment out your biggest fans and leverage them to generate reviews, testimonials, and referral business.
What is customer survey software?
Customer survey software is a tool to help businesses survey customers and manage feedback. The best tools offer standard customer survey templates and benchmark data, like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), as well as custom survey capabilities. When evaluating your options, consider how the tool will integrate with your existing tools and processes.
Why you need customer survey software
Understanding how your customers feel about different aspects of your business (like your products or customer service) is essential to achieving growth. Customer surveys are one of the easiest and most reliable ways to get this data. But without the right tools, customer surveys are a ton of work!
The process of surveying your customers likely includes designing questions, creating a form, distributing the form to your customers, and following up a couple of times to get a decent response rate. Not to mention organizing and analyzing the data.
Customer survey software helps simplify this process by providing survey templates, automating requests, and compiling reports, so you can focus on using the data to improve your business.
Key benefits of customer survey software
Awesome customer experience
Make the experience of receiving a request and completing a survey simple, quick and easy for your customers.
Take the manual work and human error out of surveying your customers. Put survey requests on autopilot so you can focus on running your business.
Leverage built-in reporting tools for making sense of the data and identifying trends that have an impact on your bottom line.
Integrate with existing tools
Take your automation to the next level by integrating with existing tools and processes to collect even more survey responses.
Organize your data
Tag and filter responses based on product, location, staff member, or custom field to gain the greatest level of insight from the data you receive.