customer surveys

Gain valuable insights for improving your business with customer surveys

When you understand how your customers feel about you, you can take action to improve and grow your business. Boast’s online survey tools make it easy to collect the feedback that matters.

Why you need customer surveys

Customer surveys are vital to getting a pulse on your business. From providing insights into customer satisfaction to painting a clear picture of who your best customers are and why they love you, effective surveys ensure you have all the data you need to improve your business.

Benefits of customer surveys

Understand your customers

On an individual level, customer surveys help you to identify unhappy customers to prevent negative reviews and reduce churn. On a larger scale, customer surveys can help identify key traits of your best customers to improve your marketing and sales efforts.

Track customer experience over time

Using customer survey standards like NPS® or CSAT, you can get a clear picture of customer experience trends across your organization and compare against industry benchmarks. This allows leadership to proactively identify and resolve potential issues before they become major concerns.

Identify and leverage promoters

Not only do customer surveys surface unhappy customers, but they can also identify your happiest customers. Segment out your biggest fans and leverage them to generate reviews, testimonials, and referral business.

What is customer survey software?

Customer survey software is a tool to help businesses survey customers and manage feedback. The best tools offer standard customer survey templates and benchmark data, like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), as well as custom survey capabilities. When evaluating your options, consider how the tool will integrate with your existing tools and processes.

Why you need customer survey software

Understanding how your customers feel about different aspects of your business (like your products or customer service) is essential to achieving growth. Customer surveys are one of the easiest and most reliable ways to get this data. But without the right tools, customer surveys are a ton of work!

The process of surveying your customers likely includes designing questions, creating a form, distributing the form to your customers, and following up a couple of times to get a decent response rate. Not to mention organizing and analyzing the data.

Customer survey software helps simplify this process by providing survey templates, automating requests, and compiling reports, so you can focus on using the data to improve your business.

Key benefits of customer survey software

Awesome customer experience

Make the experience of receiving a request and completing a survey simple, quick and easy for your customers.

Survey automation

Take the manual work and human error out of surveying your customers. Put survey requests on autopilot so you can focus on running your business.

Actionable reporting

Leverage built-in reporting tools for making sense of the data and identifying trends that have an impact on your bottom line.

Integrate with existing tools

Take your automation to the next level by integrating with existing tools and processes to collect even more survey responses.

Organize your data

Tag and filter responses based on product, location, staff member, or custom field to gain the greatest level of insight from the data you receive.

Start leveraging surveys and better understand your customers today