Why Facebook reviews matter for businesses
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Facebook has 2.41 billion monthly active users, meaning chances are good that your audience is there. Facebook reviews can elevate your page in Facebook searches and help prospective customers find you.
A collection of raving Facebook reviews is one of the best ways to establish trust with prospects. Reviewers can’t hide who they are, and it’s easy to see your connection to reviewers, so these reviews carry a lot of weight compared to more anonymous review platforms.
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Prospects want to know that you have a proven track record and can deliver on your promises. An effective Facebook review strategy gives you the power to leverage past happy customers to give prospects the confidence to do business with you.
Tips to get more Facebook reviews
1. Let customers know you value their input
When requesting Facebook reviews, make it clear that you know you are asking something of the customer. Let them know that you’d like to give them the opportunity to share about their experience and that you value what they have to say.
2. Make your ask at the right time
Consider at what point in the customer lifecycle Facebook reviews from customers would be most valuable. Depending on your business, that may be immediately after a purchase or weeks later after they’ve had time to test out your product.
3. Remove obstacles and technical hurdles
When you make it as simple as possible for your customers to submit a Facebook review, you’ll have more success. Consider using a tool that will send your customers a direct link to your Facebook review form and test it on multiple devices.
4. Ask more than once
Don’t get discouraged if responses are lackluster after your first ask for a Facebook review. Understand that customers may need a couple of nudges before taking action on your request.
5. Automate your requests
If you are relying on remembering to manually ask customers for Facebook reviews, you will forget and you will lose out on potentially invaluable feedback from customers. Use a tool to integrate automated Facebook review requests into your existing workflow.
6. Don’t fear negative reviews
One of the biggest mistakes you can make when asking for Facebook reviews is fearing a little negative feedback. Think of these reviews as an opportunity to improve your business and build credibility with prospects by how you respond.
Why use Boast to get more Facebook reviews?
Easy for customers
Remove obstacles that prevent customers from submitting a Facebook review with Boast’s built-in templates and proven workflows.