Why you need user generated videos
When it comes to social media, authenticity matters. People want to engage with organizations that feel personable and native to the platform they’re on. User generated video content allows you to connect and build a following in a way that feels natural.
Benefits of UGC videos
People are more likely to engage with an organization that other people already trust and endorse. User generated content is a powerful tool that demonstrates social proof.
Engaging people and building a following requires authenticity. By engaging citizens to provide user generated videos, districts can leverage UGC to build an online presence that feels natural and native.
Grow your following
People want to engage with districts that are down-to-earth and relatable. User generated content is one way you can create an engaging online presence and attract a strong following.
What is a user generated video platform?
User generated video platforms help districts request, collect, organize, and share UGC videos. Collected videos can then be pushed to social channels or a website, or downloaded to use in advertisements and marketing materials.
Why you need a user generated video platform
While it is possible to run a UGC campaign on a single social platform using a hashtag, or manually, it’s typically best to use a platform designed for collecting UGC videos.
This will give you the most control over the content you collect and how it’s distributed.
The best user generated video platforms allow you to create custom video capture forms, manage consent from submitters, own the rights to submitted content, and set up processes for sharing your user generated videos.
Key benefits of user generated video platforms
Simple user experience
Make it incredibly simple for people to record and submit video content for your district.
Automatic UGC requests
Set up automations to request user generated videos during a campaign or based on triggers you set up.
Incentivize feedbackComing Soon
Offer gift cards or coupons to encourage user generated video submissions.
Connect other tools you use via Zapier to incorporate UGC collection into your existing processes.
Easily tag and categorize the UGC you collect so you can share the right content at the right time to make the biggest impact.
Share the user generated videos you collect on your website and social channels with a single click.
UCG video editing
Edit, rearrange, trim, and delete clips from the UCG videos you collect, all within the Boast app.
UCG video automations
Add custom intro and outro videos, title slides, background music, and more to transform your user-generated content then easily automate to all subsequent videos.