Why You Need Video Testimonials for Your Business
We here at Boast are feeling generous, so we’re going to let you in on a little secret that has helped us to get to where we are today. Some people will tell you that the key to success is hard work. But if you don’t have people vouching for the hard work you put in or the product or service that has come from that work, then you’ll find yourself spinning your tires time and time again when it comes to proving your value to prospects. You might think, “There has to be a better way!” and you would be right.
So here’s the secret – If you aren’t collecting testimonials, you need to be.
The Facts About Testimonials
We are all influenced by the opinions of others to some extent. The phenomenon of social proof actually speaks directly to that idea. But how much do video testimonials really influence us when it comes to making a purchase? Here are a few video testimonial stats that stand out.
Consumers Influences by Positive Reviews
77% of people who read reviews before they make an online purchase.
79% of online shoppers trust online reviews as much as friends and family.
85% of consumers read up to 10 reviews before feeling they can trust a business.
(Search Engine Land)
Customer testimonials have the highest effectiveness rating for content marketing at 89%.
90% of respondents claimed that positive online reviews influence buying decisions
Customer reviews create 74% increase in product conversion.
Video testimonials are a huge factor when it comes to making a buying decision, and if you aren’t utilizing a video testimonial service to capture and show customers’ praise, you are missing out on a huge opportunity to have current customers help you sell to prospects. A website with a hundred testimonials will generate more leads and close more sales than a website with no testimonials every time.
Start Getting Customer Testimonials
Video Testimonials VS Text Testimonials
If you are just using text testimonials on your website, you are failing to utilize one of your best marketing tools—satisfied customers—to their full potential. Video testimonials are far more engaging and convincing. They will keep visitors on your site longer and increase the chances that they will make a purchase. With an easy-to-use video testimonial service, your customers can easily submit them and you can show them off.
65% of your audience are visual learners.
51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Website visitors who view video stay on a website an average of 2 minutes longer.
Visual Content is more than 40x more likely to get shared on social media than other types of Content. (Hubspot)
What Can You Do?
By including video testimonials directly within your website using a video testimonial service, you are giving website visitors information they want and need to make a buying decision. Video testimonials on your website also provide SEO value and drive more traffic to your site, providing you with more potential leads.
At Boast, we make it easy to ask for testimonials. Our online video testimonial service and mobile apps create a fun, new experience for your customers. We typically hold a contest, discount or giveaway each quarter for our favorite submission, or just a random one to give customers an incentive to share their praise. Boast is a really flexible product, so it’s easy to have some fun with it, no matter your industry!