Video marketing has emerged as a leading way for marketers to influence and engage their target audience. Using video content in your company’s marketing strategy used to be an option. Now its a necessary piece to your marketing puzzle that could make or break the success of your brand. Marketers who use video are more likely to influence their audience in search, on social media, and on their website.
These 13 stats prove the power of video content:
- Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)
- One minute of video is worth 1.8 million words. (Forrester Research)
- 56% of consumers believe if a company has a website, it should have video content. (Animoto)
- The Average user spends 16 minutes and 49 seconds a month watching online video ads. (ComScore)
- 80% of consumers say a video showing how a product or service works is important when learning about the company. (Animoto)
- Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask, and AOL combined. (Etail Insights)
- Video search results have a 41% higher click-through than plain text results. (Animoto)
- 50% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used. (Asend2)
- 4 out of 5 consumers day demo videos are helpful. (Animoto)
- Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)
- Online video accounts for 50% of mobile traffic, and is predicted to become 75% by 2016. (Cisco)
- 63% on consumers say companies who use video know how to reach their consumers. (Animoto)
- People stay 2 minutes longer on your site if you have video content. (ComScore)
How do you apply this to your marketing strategy?
- Add video content to main pages on your website to influence your search results.
- Use your customers to convey social proof through video testimonials, case studies, and tutorials.
- Post video content on social media.
- Keep your videos under 5 minutes long.
- Spend time making demo videos to convey your product or service’s function and value.
- Create helpful, non-promotional video content that leaves users turning to you for future information.
- Short video ads win over display ads.
Your brand should be spending more time on video content, and less time on long-tail written content. As more consumers expect video content to appear with every search they make, you need to be prepared with valuable video content to create a more seamless user experience for your potential customers. The more short videos that can be found either about, or created by your brand, the better luck you have at reaching your audience and becoming an influencer in your industry.
What type of video content performs best for your company?