Category: User Generated Content (UGC)

Have you ever jumped in on a brand’s social media campaign? It’s tempting, isn’t it? These campaigns are often associated with a hashtag and encourage consumers to share a photo or video of them using the brand’s product. Perhaps there is a prize involved, but most often we do it because we have an emotional…

When potential buyers see content from actual buyers, it’s a far more convincing message than anything a brand could put forward. User-generated content videos are the best type of UGC, generating more views, shares and better retention than other types of content. Once you’ve gathered your UGC videos, it’s important to make them as appealing…

User-generated content is valuable because it’s trusted and viewed most positively than other marketing messages. When customers make text or video reviews, they show you product in use, write about your business, or create other content, they’re sharing your products or services with other potential customers. So how can you use this content to its…

Social media allows brands to connect with customers and grow their following—but only if their content is compelling. When your content connects with your audience, they’re more likely to share with friends and engage. This increases overall visibility and increases the likelihood of converting followers to customers. Try these 24 innovative social media content ideas…

User-generated content (UGC) is a powerful tool for connecting with customers and generating buzz about your business. When users share pictures, videos and statements about your products and services, they’re also sharing with their own social circles, and recruiting new customers. But driving user-generated content isn’t easy. To get the conversation going, here are 4…

User-generated content (UGC) is some of the most valuable marketing content there is. Since it’s made by customers and fans instead of companies, consumers are more likely to trust it. UGC comes in many forms—it can be text, pictures, video, or a combination. Video content tends to get more views, shares, and generally makes the…

User-generated Content (UGC) is a powerful marketing tool that you can use to build trust, attract attention, overcome objections and more. Let’s take a closer look at the 4 ways to use UGC in marketing to convert more leads, customers and sales. 4 Ways to Use UGC in Marketing What is UGC and Why is…

Most of America is now on a social media platform, including your customers. If you’ve tried to fit social media into your strategy before, but you weren’t sure how to get value from it, 2021 is a great year to start with an active social media plan. We wrote this 2021 beginner’s guide and social…

Consumer’s trust each other more than they trust brands, in fact in one survey conducted, 63% of respondents said they trust photos taken by customers more than those taken by a manufacturer or seller. This makes user generated content—videos, photos or comments from your customers—even more valuable. Millennials produce and respond to user generated  content examples…