High-quality testimonials show your business’s value, inspire trust, and give your business authority. But gathering testimonials that sound sincere while also highlighting your businesses can be tough. The right testimonial questions can shape the narrative, and tell the customer’s story as well as your own. Here are 21 testimonial questions that will help you and your customers provide impactful testimonials.

21 Testimonial Questions for All Situations

There are many different ways you might ask a customer for a testimonial. If you work with a large number of customers and you want to gather a lot of testimonials quickly, you might use an email request strategy. Or, if you sit down regularly with your customers, you might do this in an in-depth, one-on-one interview. If you want to sit down with your customers, but you or they don’t have time for a lengthy interview, you might also collect quick testimonials in your store, or online. We’ll provide some testimonial questions for all situations.

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Testimonial Questions for Emails

Testimonial request emails are a great way to reach out to a large pool of customers fast. You can automate these emails to save time, while still reaching all of your happy customers. By including the link to your testimonial collection page, like one set up through Boast, your customers can submit text or even video testimonials directly. This removes the production stage, so you don’t need expensive cameras, videographers, lighting, or other equipment for an impactful testimonial.

It’s helpful to include testimonial questions either in your email, on your testimonial collection page, or both. This will help to direct your customers’ narrative and make it easier for them to provide a helpful testimonial. Here are some example testimonial questions you might use as prompts:

1. When did you first discover (product/service/business)?
2. What was the problem you were hoping to solve?
3. What was your experience like using (product/service/business)?
4. How has your situation improved?
5. During your experience, what was the thing you enjoyed the most or benefitted the most from?
6. What would you say to others considering (product/service/business)?
7. Is there anything else you’d like others to know about (product/service/business)?

In-Person Testimonial Questions

Some businesses prefer to gather testimonials in person when they sit down with clients. If you work with a video production crew, this can get expensive, but you don’t have to go quite so far to make a high-quality testimonial. You can also use Boast and similar platforms during these sit-down sessions. You might set aside time for an in-depth interview, or a few quick questions.

If you choose a long interview, here are some testimonial questions you might use that will keep the testimonial conversational, while also describing to other customers how they might benefit from your business. Keep in mind that you may want to skip some of these questions, depending on the direction of the interview. Some questions you might already know the answer to, but it’s a good idea to repeat them for the testimonial.

8. Tell us about the problem or difficulties you were having that made you want to seek out (product/service).
9. How was this problem or challenge impacting your business/lifestyle?
10. How did you first discover (product/service/business)?
11. What features, benefits or advantages first drew you to us?
12. How long have you been working with (product/service/business)?
13. How has your problem or challenge been solved?
14. What impact did you see on your business/lifestyle? (increased sales, leads, revenue, productivity etc. more time, more energy, better sleep, happier etc.)

Fast and Easy Testimonial Questions

If you or your customer don’t have time for an in-depth interview, you can still make a quality testimonial with a few spare minutes. You might have a quick chat with them at your business, or even have a video call online. If you only have a few minutes to talk to your customer or client and get a testimonial, you need to make your testimonial questions count. Here are a few testimonial questions you might ask to get the most out of this brief interview. Most likely, you won’t have time for all of these, so pick one to three that are most relevant to your business.

15. What does (product/service/business) do for you?
16. What is your favorite thing about (product/service/business)?
17. How would you describe (product/service/business)?
18. Why did you choose (product/service/business) over competitors?
19. How long have you used (product/service/business) and what makes you continue to come back?
20. What made you want to start using (product/service/business)?
21. On a scale of one to ten, how likely would you be to recommend (product/service/business) to others?

These testimonial interview questions can guide your testimonials, whether you have a few minutes or an hour. When your clients or customers talk about the impact that your business has had on their lives or how much they enjoy working with you, other customers are sure to take notice.

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