how to get google reviews

online reviews, Reputation Management, Social Proof

How to Get Google Reviews: 8 Strategies for Business Owners

Online reviews are an increasingly important part of all types of businesses, from hospitality business to professional services, brick-and-mortar stores to online retail, and everything in between. Millions of potential customers look to Google reviews each day to decide where to shop, eat, vacation, and find the services that they need. Not having Google reviews,… Continue reading
online review statistics

online reviews, Reputation Management, Social Proof

2018 Online Review Statistics You Need to Know

Online reviews have become an essential part of not only ecommerce, but buyer behavior in general. Before visiting a restaurant, booking a hotel, or even seeing a doctor or buying a car, consumers want to know about other consumers’ experiences. While the use of online reviews varies across industries and across different review sites, these… Continue reading
testimonial software

Conversion Optimization, Reputation Management, Social Proof

8 Essential Features for Testimonial Software

The right testimonial software can help you gather more online testimonials, and improve your business’s reputation without demanding hours of your time. To help you save time and manage your reviews, there are a few essential features that your testimonial software should have. Your software should help you not only display testimonials in an attractive… Continue reading

Reputation Management, Social Proof, Testimonials

How to Ask For a Google Review

Setting up a Google Business account is a great tactic to boost your search engine optimization and build brand recognition and loyalty. Google makes it easy for people to leave reviews, and these reviews will show up with your Google Business listing. To build a strong reputation online, you need to know how to ask… Continue reading
video testimonials in book marketing

Reputation Management, Social Proof, Testimonials

Case Study: Seth Godin Uses Video Testimonials to Build Social Proof in Book Marketing

People look to other people when they need an opinion on a product or service online. If they cannot physically see or experience it, they probably need some additional proof it’s worth the purchase. This is also true in book marketing. That’s where a strong testimonial collection strategy comes in. Seth Godin, author, teacher, entrepreneur… Continue reading
how to calculate your net promoter score

Conversion Optimization, Reputation Management, Social Proof, Testimonials

How to Collect, Use and Calculate Your Net Promoter Score

Since it was first introduced in 2003 in the Harvard Business Review, the Net Promoter Score (or NPS) has quickly become one of the most powerful metrics in measuring customer satisfaction. Not only does your Net Promoter Score tell you how your customers feel, but it also correlates with customer spending, income growth, customer retention,… Continue reading

Conversion Optimization, Social Proof, Testimonials, Video Marketing

How to Find the Best Testimonial Plugin for WordPress

Almost a third of the web now operates on WordPress, the easy-to-use content management system for web developers and beginners alike. Part of this popularity comes from the thousands of versatile and user-friendly plugins available for almost any function, including WordPress plugins to gather and display testimonials. With the right WordPress testimonial plugin, you can… Continue reading
building brand through customer testimonials

Social Proof, Testimonials

Case Study: Savvy + Co Real Estate Agents Build Their Brand Through Testimonials

No other purchase has more emotional investment—or any kind of investment—than a home. Real estate agents guide prospective homeowners through this process, and when they provide an exceptional experience, their clients notice. Strong client sentiment, a personal relationship, and a powerful story of dreams fulfilled provides the perfect setting for gathering highly effective testimonials. Savvy… Continue reading
successful testimonial collection campaign

Conversion Optimization, Social Proof, Testimonials

7 Components of a Successful Testimonial Collection Campaign

Collecting testimonials from your customers takes some time and effort. Typically, a customer won’t leave a testimonial unless they have had an outstanding experience with your company, are incentivized to do so, or feel completely comfortable with your testimonial collection process. This especially rings true when collecting video testimonials. Wondering how to encourage more customers… Continue reading

Reputation Management, Social Proof

Case Study: RevenueWell Captures Boast Video Testimonials at Trade Shows

Connecting with customers and gaining authority in a niche industry can be difficult. RevenueWell, a customer communication platform for dental practices, took on this challenge by leveraging the power of testimonials and collecting video testimonials at trade shows. RevenueWell, like other industry-specific tools, understood the importance of trade shows as a pivotal networking tool. Using… Continue reading
Increase Referral Business

Conversion Optimization, Reputation Management, Social Proof, Testimonials

8 Ways to Increase Referral Business for Digital Agencies

Referred customers bring in up to 25% higher profits, according to a study in the AMA Journal of Marketing. Referred customers are also much cheaper to get and more likely to be loyal. In all, referral business is the most affordable and the most profitable way to build your customer base, and this is true… Continue reading