32 Video Marketing Statistics You Need to Know in 2022

Video content and the consumption of video content is growing quickly. New platforms have emerged and have seen rapid growth. Types of video content, how it’s consumed, and by whom, has also changed. These video marketing statistics in 2022 shed some light on the changing video landscape.

1-6 General Video Statistics

1. 27.2 percent of online viewers watched more than 10 hours of online video on a weekly basis (Statista)

2. On average, Americans still watch more video on TV, but digital video is catching up. In 2023, forecasts predict adults watching an average of 171 minutes per day of TV and 80 minutes watching digital video. (Statista)

3. In 2020, 64 zettabytes of data was created (DataCenterNews), which far exceeded forecasts. There are now 40 times more digital bytes than there are stars in the observable universe. (World Economic Forum)

4. 720,000 hours of video are uploaded to YouTube, daily. (Oberlo)

5. 59% of adults aged 18-24 (“Generation Z”) spend 3+ hours each day on social media (Forbes)

6. A majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok. (Pew Research Center)

7-12 Video Marketing Statistics

7. People share videos at twice the rate than any other form of content (Wyzowl)

8. Video is most consumers’ favorite form of branded content. (Animoto)

9. 85% of marketers say short-form video is the most effective social media format. (Hubspot)

10. Marketers will invest more in short-form video content in 2022 than any other content type. (Hubspot)

11. 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)

12. 61% of marketers see video as a “very important or extremely important” part of their marketing strategy. (Biteable)

13-17 YouTube Video Statistics

13. People watch 1 billion hours of YouTube every day. (EarthWeb)

14. 88% of video marketers plan to include YouTube in their 2022 video marketing strategy. (-1% from last year) (Wyzowl)

15. YouTube can be considered the second most-popular search engine (after Google) and social media platform (after Facebook). (GlobalMediaInsight)

16. More than 70% of YouTube watch time comes from mobile devices. (GlobalMediaInsight)

17. YouTube mobile users pay 2X more attention to what they’re watching compared to those watching television. (ThinkWithGoogle)

18-22 Facebook Video Statistics

18. Around 4 billion video views are happening daily. The estimated amount of daily data released by Facebook is around 4PB. (EarthWeb)

19. About 500 million users watch Facebook videos, amounting to 100 million hours a day. Among them, 65% are using smartphones. (EarthWeb)

20. Facebook posts with videos get more engagement than any other type of post. (Hubspot)

21. The revenue from Facebook ads was $9 billion in 2021. (EarthWeb)

22. 65% of video marketers plan to include Facebook in their 2022 video marketing strategy. (-5% from last year) (Wyzowl)

23-27 Instagram Video Statistics

23. 68% of video marketers plan to include Instagram video in their 2022 video marketing strategy. (+10% from last year) (Wyzowl)

24. With 1.5 billion daily active global users, Instagram is the fourth most-used social media platform, after Facebook, Youtube and What’sApp. (Hootsuite)

25. 18 to 34 year olds make up the biggest share of Instagram’s audience. (Hootsuite)

26. 9 out of 10 users watch Instagram videos at least weekly. (Hootsuite)

27. According to marketers, the top social media platforms for generating leads from videos are Instagram (66%) and YouTube (59%). (Hubspot)

28-32 TikTok Video Statistics

28. 60% of young adults, aged 18 to 24, visit TikTok daily (Forbes)

29. In just over five years since its launch, TikTok has reached one billion monthly active users globally. (Forbes)

30. Only around 1 in 10 video marketers have worked with TikTok. Of those, 66% report having seen success. (Wyzowl)

31. TikTok was the most-downloaded app in 2021. (Apptopia)

32. TikTok is the most-used app by kids (under 18) and is played 97% longer than Facebook or YouTube (Qustodio)

These video marketing statistics in 2022 confirm that more consumers and more marketers are spending more time (and money) on video. If you want to start using video as a part of your marketing strategy this year, Boast can help. Watch the demo to see how Boast can help you quickly and easily collect video content that converts.