Video has quickly become a contender for the most powerful type of content online. Whether you’re creating detailed how-to videos to get customers’ attention or using video testimonials to show the quality of your products or services, the video format is a useful medium. Experts predict that we’ve only seen the beginning of the power and reach of video, and our video statistics of 2020 support that theory. Here are the video marketing statistics you need to know for 2020.

Video Trends in 2020

Online video began mostly with pre-recorded clips on the platform YouTube, now owned by Google, but it’s recently spread to almost every social media platform. The popularity of live videos and live streaming has exploded in recent years, with platforms like, owned by Amazon, specializing in live streaming, and social networks providing live streaming functionality. Most popular social media sites encourage video sharing as well as live-streaming, including Facebook Live, Instagram Live (owned by Facebook), and Twitter Periscope. If you’re not convinced video is right for you, our list of video marketing statistics you need to know in 2020 might help to sway your decision

28 Video Marketing Statistics You Need to Know in 2020

General Video Statistics

1. 93% of internet users watch online videos (Hootsuite)

2. Live videos are watched, on average, three times longer than pre-recorded videos (Social Media Today)

3. 57% of millennial consumers watch more video ads on social media than on TV. (Animoto)

4. Facebook, YouTube, and Instagram are marketer’s preferred platforms social media video ads. (Animoto)

5. Users report consuming video in greater depth than any other type of content, including online classes or educational games. (Hubspot)


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Video Marketing Statistics

6. 85% of video marketers cite lead generation and customer acquisition as their top goal. (Aberdeen)

7. 87% of businesses now use video as a marketing tool, up from 81% in 2018 and 63% in 2017. (Wyzowl).

8. 99% of marketers already using video will continue to use video in 2019, with 88% saying they’ll invest more in video. (Wyzowl)

9. 40% of marketers ranked video as the content with the best ROI compared to photos (27%), blog posts (12%), text (10%) and infographics (9%). (Animoto)

10. 73% of marketers create at least 2 videos a month for social media marketing. (Animoto)

11. 60% of both B2B and B2C marketers use video for marketing. (Content Marketing Institute)

YouTube Video Statistics

12. Daily YouTube watch time exceeds 1 billion hours. (YouTube)

13. Over 2 Billion logged-in users visit YouTube each month. (YouTube)

14. Over 70% of YouTube watch time comes from mobile devices. (YouTube)

15. More 18 to 34 year olds watch YouTube than any TV network. (YouTube)

Facebook Video Statistics

16. 60% of Americans who watch digital video watch it on Facebook (eMarketer)

17. Facebook video posts’ average engagement is 6.13%, almost twice the average (3.6%) (Hootsuite)

18. Users watch Facebook videos with no sound 85% of the time (Digiday)

19. The reach of Facebook videos is approximately 135% larger than photos (Social Bakers)


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Instagram Video Statistics

20. 40% of Instagram users post Stories daily (Mediakix)

21. Instagram video ads generate generate 3 times more comments than photo ads. (Mediakix)

22. One-third of the most-viewed Stories are from businesses (Hootsuite)

23. 75.3% of businesses are projected to use Instagram in 2020. (Hootsuite)

24. American marketers spend 31% of their Instagram budget on Stories (Hootsuite)

LinkedIn Video Statistics

25. On LinkedIn, videos get shared 20 times more than other content. (LinkedIn)

26. Video campaigns generate view rates close to 50%. (LinkedIn)

27. 80% of LinkedIn videos aren’t watched with sound on. (LinkedIn)

28. 80% of viewers say they’re happy to watch videos 30 to 90 seconds long. (LinkedIn)

These video marketing statistics for 2020 show us that video will continue to play a big role in powerful marketing. There are many ways to use video marketing in your content strategy, and which is best for you will depend on your business and your goals. If you’re interested in leveraging the power of video marketing, but you don’t have a large video production budget, work with your customers and fans to submit authentic product videos and testimonials using Boast. See how you can gather these videos and use them to great effect in 2020.

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