Facebook Ad Examples to Copy for Your Health & Wellness Business

There are 2.8 billion people active on Facebook every month, making Facebook the largest social network globally. If you’re looking to connect with your audience online, generate leads, and increase sales, leveraging Facebook and its ad platform is essential. Keep reading to learn more about why your business should be using Facebook, and we’ll share several Facebook ad examples and ideas to help get you started.

Why use Facebook Ads for Your Health & Wellness Business?

Facebook pages are where many businesses begin to increase their online presence. Currently, over 200 million businesses leverage Facebook to reach new audiences and connect with their customers. You can boost posts from your Facebook page that do well organically or create Facebook ads in their ad manager platform. If your business is not already on Facebook, we highly recommend setting up a page.

According to Hubspot, Facebook ads provide the highest return on investment (ROI) among all paid advertising channels. Furthermore, over 10 million businesses leveraged Facebook Ads in 2020. Businesses also prefer Facebook ads because they are affordable, with cost-per-clicks between $1.32 and $1.90 for fitness and health industries.

Facebook makes the process of setting up an advertisement seamless and offers advertising objectives based on your business goals. As we mentioned previously, you can boost a post you’ve already made – this is a good option when just beginning or have limited resources. Otherwise, you can choose where you want more leads, promote an app, increase website traffic, and so on.

As you can see, leveraging Facebook ads can significantly benefit your health and wellness business in many ways. While boosting a post is an easy option, you can also create ads optimized for Facebook and its subsidiaries.

Facebook Ad Examples to Copy for Your Health and Wellness Business

Facebook offers four options for creating ads on their platform: image, video, carousel, and collection. In the next section, we’ll explain the details for each of these options and include real examples.

Image Facebook Ads

Image ads are a simple way to show your product or service in a single photo with an optional footer. With this type of Facebook ad, you’ll want to be strategic about what image you use. You want something to draw in your audience and encourage them to click the image for more information. An image ad can only say so much about your brand and product, but it’s a great place to start using Facebook Ads.

Here are some Facebook ad examples you may want to try:

Customer testimonial and reviews
Show a customer using your product
Image of product and ingredients
A statistic about your product or service
A powerful statement about your product or service

Philosophy leverages the image ad feature with minimal text and an eye-catching photo of their product. The call-to-action (CTA) encouraged traffic to Ulta’s website to shop for their product. The CTA states where the user will be taken if they click on the ad.

Kencko uses a simple phrase paired with an image of their product. The light background provides a nice contrast so the audience can easily see the product. The description of this image ad shares quick information about the product and what makes it special.

As you can tell by both examples, image ads are best for driving your audience to your website and raising awareness of your product or service. This Facebook ads type can be created quickly from your Facebook page by boosting a post you already made. Remember to keep the text on your image minimal and to have one focal point. If you need to highlight multiple products or services, you’ll want to use the carousel or collections ad, which we’ll cover later in this blog.

Video Facebook Ads

There are many possibilities when it comes to using video in Facebook ads. With Facebook Watch, Newsfeed, and Stories, your video ads can be shared easily to achieve your marketing goals. This option is so versatile that a majority of marketers use Facebook as the main channel for video marketing.

Video ads allow you to connect with your audience on a meaningful level. This is because videos can create an emotional connection with your audience, which draws them to learn more.

Here are some Facebook ad examples you may want to try:

Highlights of an annual event – promoting for the new year
Montage of clips using supplements
CEO or Manager speaking about product
Customer testimonial
Routine using a product

Oats Overnight has a video Facebook ad example that shows how the product is used in a routine format. The video tells a story about the product so you can understand how it works. The ad’s caption includes a direct quote from a happy customer and highlights the number of 5-star review ratings they have. These forms of social proof can boost your sales as people want to hear about the product or service from others who’ve tried it.

Facebook ads will also allow you to upload GIFs for video ads. This provides a unique opportunity to showcase your product or service. Lumi uses a GIF to show the audience “why you will love The Biteamin.” You can use a GIF when you want to show some animation, but not a complete video. It’s also an excellent option for adding more text to your image without overwhelming the graphic itself.

Featured Resource: Leverage Social Proof to Increase Leads

Download the Marketer's Guide to Social Proof

Carousel Facebook Ads

Carousel ads are a unique way to share multiple images or videos with separate links all within one ad. This type of Facebook ad is great for showcasing multiple products or aspects of your services at one time. You can also tell a story about your brand through a series of images or photos.

Here are some Facebook ad examples you may want to try:

Before and after
New product line-up
The story of your brand
Customer reviews
Breakdown of ingredients in your product
Services you offer

Proven, a prescription skincare product, uses the carousel ad to display before and after photos to highlight their product. This is Facebook ad example shows the product’s effectiveness and what ingredients are included to customize the product. When you click the ad, it takes you to a simple landing page that offers their quiz to get you started with their product.

Another example for carousel ads is from Bellabeat, a wellness tracker for women. Bellabeat designed this ad to highlight the product and include all the features included. These features include the personalized wellness coach and an app with insights into your health.

In carousel ads, you can change the heading, description, and link under each image. This allows you to link multiple products or services all in one ad. Ensure the images or videos you use here are cohesive and engaging. Facebook ads also let you rearrange the ad’s pieces so you can feature the highest performing image or video first.

Collection Facebook Ads

Collection ads are an immersive experience that enables your audience to discover, browse, and purchase products seamlessly. For this ad, you create an “Instant Experience” landing page where you can feature your storefront, customer acquisition templates, or build your own experience.

Here are some Facebook ad examples you may want to try:

Routine video using the product
Customer testimonial video
GIF to highlight ingredients
Influencer video using the product
Use a GIF to encourage engagement on the post (e.g., “tap here” pulsing)

In the Facebook News Feed, users will see a photo, GIF, or video. Once the user interacts with the Facebook ad, it opens the Instant Experience. The collection ad offers a seamless browsing experience for your audience on their mobile device. It’s a great way to display your products or service and share more about your business.

Ritual, a vitamin wellness brand, leverages the collection ad with a GIF highlighting the nine essential nutrients you should have in a vitamin. The ad draws you in by encouraging you to tap on the photo and shares the nine nutrients in the photo. However, if you want to learn more, you can scroll down to see the landing page with a blog format.

Gainful is another great Facebook ad example of leveraging a video in a collection ad. This is a powerful way to highlight your product and encourage the audience to take action on the “Instant Experience.” Gainful has incorporated user-generated videos into a testimonial for how one customer leverages their product. Notice how they include captions throughout the video as well. This is important to include when there is a lot of talking, as most people watch videos on Facebook with no sound.

Featured Resource: Leverage Social Proof to Increase Leads

Download the Marketer's Guide to Social Proof

With the potential to reach over 2 billion people, it’s hard to ignore the power of Facebook ads. Facebook is not only a great place to reach new audiences to generate leads and sales. It’s also an opportunity to connect with your current or past customers. We hope these Facebook ad examples and ideas were helpful in providing the inspiration you need to create engaging and powerful Facebook ads.