25 Ways to Use Web-Based Video Recording for Your Business

Videos are becoming a bigger and bigger part of marketing and general business activities. Collecting video, however, can still be a hassle. Web-based video recording and collection integrations make this easy. Let’s explore what web-based video recording software can offer, and different ways you can use it.

What is Web-Based Video Recording?

Web-based video recording simply means the recording application is active in a web browser, rather than using a device’s own software or programs. This means you can use web-based applications without taking up extra space on your computer or smartphone. There’s no need to download an app or install extra software–you can simply navigate to the right page, and use the web-based application as you see fit!

Advantages and Disadvantages of Web-Based Video Recording

There are several advantages, as well as some disadvantages, to web-based applications, and web-based video recording specifically. Let’s take a look at a few advantages first:

Saves space: Web-based video recording applications don’t take up space on your devices, so you don’t have to worry about lagging down your computer or smartphone.
Cooperative access: Multiple people on your team can access the web-based software at one time, making it easier to cooperate on a project or campaign.
Accessible to customers: Software that’s fixed to one device isn’t usable to customers. Web-based applications allow customers to use them too, if desired, so they can submit content too.
Low-friction: Dedicated software can be difficult to use; it requires a download and it usually requires more learning and instructions. Web-based video software simply uses a web page and your browser, so it’s very easy to use.

There are also some disadvantages of web-based applications to be aware of, including the following:

Security concerns: Web-based applications are generally easy to use and help collaboration, but it can also introduce security concerns, especially if users don’t use secure passwords or aren’t using up-to-date software.
Requires internet: Without internet connection, you won’t be able to use or access web-based video recording applications, so it might not be a good idea if you experience frequent brown-outs or have an unstable internet connection.
Reliant on third-parties: Software that’s built into your device will generally be more reliable than applications that are dependent on other providers. If the video recording service’s or cloud-storage service’s servers or system goes down, the recording service won’t be available.

With this in mind, you may have a few jobs in mind that would be ideal for web-based video recording. Consider how you might easily collaborate with colleagues or even with customers. Or, consider how you could more easily gather content.

There are many different ways you might use web-based video recording applications. Let’s take a look at a few ways you might use these in your business or organization.

25 Ways to Use Web-Based Video Recording for Your Business

1. Video Testimonials

As fake testimonials and reviews become increasingly problematic, video testimonials and reviews offer a way to showcase authenticity and real customer experiences.

Featured Resource: Testimonial Request Email Templates

Download the Testimonial Request Toolkit

2. Product Demonstrations

When users or employees try your products, encourage them to create video demonstration videos. This can help potential customers visualize how to use your offerings effectively.

3. How-to Guides

Create a webpage and users can create and share video tutorials or how-to guides related to your industry or niche. This can be a valuable resource for your audience.

4. Customer Success Stories

Aside from traditional testimonials, invite users to share in-depth success stories. These videos can highlight specific challenges, solutions, and outcomes, providing a more comprehensive view of the user experience.

5. Educational Video Content

Collaborate with industry experts or influencers to create educational content. Users can contribute by sharing their insights, tips, or experiences, contributing to a knowledge-sharing community.

6. Employee Spotlights

Showcase the human side of your company by encouraging employees to share their stories or experiences. This can help build a connection with your audience and humanize your brand.

7. Event Previews and Recaps

If your company hosts or participates in events, users can create video previews or recaps. This can generate excitement before an event or provide a recap for those who couldn’t attend. With a singular landing page for submitting content, you can easily work with multiple attendees, colleagues, and more, to collect content.

8. Virtual Tours

For businesses with physical locations, users can create virtual tours using a singular landing page. This is especially useful in industries like real estate, hospitality, or tourism. Businesses in this industry could provide rewards or hold a contest to encourage colleagues or customers to submit their tours.

9. Tech and Gadgets Reviews

Technology moves fast, and it can be difficult to know whether a new gadget is worth it or not. With a video submission landing page, anyone in your business or industry can review and discuss their favorite tech gadgets, software, or apps.

10. Feedback and Idea Collection

Collecting feedback from customers is an essential way to improve your business and solve problems. Ask for suggestions, opinions, or ideas related to your products or services.

Featured Resource: 5 Survey Templates + Customer Feedback Strategy Guide

Download the Customer Feedback Strategy Toolkit

11. Celebrating Milestones

Encourage customers or employees to share videos celebrating personal or professional milestones. This could be related to your products or services, as well as professional achievements, anniversaries, or special occasions.

12. Interactive Q&A Sessions

Video recording software makes it easy to host live or recorded Q&A sessions where users can submit video questions. Responding with video answers adds a personal touch and can enhance engagement.

13. Challenges and Contests

If your business is focused on creativity or the arts, an intuitive video recording application can help you create challenges or contests where users submit videos showcasing their creativity or expertise. This can help build a sense of community around your brand.

14. Collaborative Projects

Foster collaboration by encouraging users to create joint video projects. This could involve co-creating content with other users or collaborating with your brand on specific initiatives.

Featured Resource: Creator's Guide to Collecting & Sharing Testimonials

Download the Testimonial Guide for Creators!

15. Storytelling Campaigns

Run storytelling campaigns where users share personal or brand-related stories through video. This can help create an emotional connection with your audience.

16. Behind-the-Scenes Footage

Behind-the-Scenes or BTS footage is becoming increasingly popular. Use video recording software to give users BTS glimpses of your business, products, or services. This can include workspaces, creative processes, or day-in-the-life videos.

17. Educational Content

Collecting video content from students, such as answers to essay questions, or replies to language-learning prompts, can make it easier for many students to participate, and can also help to reduce academic dishonesty. This might apply to schools of all types, as well as corporate learning classes, private tutors, or other skills-based groups.

18. Travel Diaries

For brands with multiple locations or multinational impacts, consider how you might use web-based recording software to gather footage from a wide range of different places and experiences. Users can contribute travel diaries, sharing their experiences, recommendations, and insights from their journeys.

19. Recipe Sharing

For food-based businesses, as well as those providing culinary tools or services to restaurants, web-based video services can make it easy for multiple users to share recipes.

20. Interview Series

Conducting virtual interviews or panel discussions is even easier using a video recording service. Interviewers and interviewees don’t have to sync their schedules or participate all at the same time to collect responses. This can be a valuable addition for industry-related discussions or expert insights.

21. Language Learning Exchange

Facilitate language learning by encouraging users to record videos practicing a new language. This could involve simple conversations, pronunciation exercises, or language challenges.

22. Tips and Stories

A video collection webpage can help to create community for many different groups by allowing participants to share their tips, stories, and advice through video. This can be a supportive space for exchanging experiences.

23. Crowdsourced Marketing Campaigns

When users can easily submit videos, you can more easily run a user-generated marketing campaign, or crowdsourced marketing campaign. With the right incentive, users may contribute videos based on a theme or challenge related to your brand. This can be an engaging way to crowdsource content for your marketing efforts.

Featured Resource: Leverage Social Proof to Increase Leads

Download the Marketer's Guide to Social Proof

24. Career Advice and Insights

Mentorship is extremely valuable, but finding time to be a mentor can be difficult. A video submission page allows experienced professionals to share career advice, insights into their industries, or lessons they’ve learned, in their own time.

25. Environmental Initiatives

Foster a sense of environmental consciousness by encouraging users to share their efforts in sustainability, eco-friendly practices, or environmental initiatives. By sourcing solutions in video format from multiple participants, you may find solutions to problems concerning waste or pollution.

Start Collecting Video Content

There are many different creative ways you can use web-based video recording applications to improve your business, group, or other organization. As you use this software, remember that it’s important to get permission from users before using their videos. Also, designate a moderator who is willing to view videos and reject any that aren’t appropriate or don’t’ fit the prompt.

Communicate clearly to your customers, employees, colleagues, or group-members the focus of the videos, how you’ll use them, and how they can record them. Make sure potential participants are aware of the page, and consider sending email updates to remind them. With a bit of preparation, you can collect high-quality videos easily to strengthen communications, marketing messages, professional relationships, and more.