Testimonial videos can show prospective customers that current customers love your business. These videos can also demonstrate how your product works, problems that it can solve, and more. There are many different types of testimonial videos you might use. In this blog post, we’ll take a look at a few types of testimonial videos you might try in 2023.
Why Try Testimonial Videos This Year?
Video is a powerful type of media, and it’s gaining popularity. Video is shared at twice the rate of other types of media, and tends to be more persuasive. That explains why more marketers are prioritizing video on their business websites and social media accounts. It’s also easier than ever to create video content. With some high-quality lighting, a good smartphone, and some video software, you can create video content to engage your audience, show off your products, and demonstrate your business’s quality.
There are many types of videos you might try this year, so why try video testimonials? Video testimonials tend to be more persuasive than other marketing videos, since they feature other customers. These types of videos are also very flexible; it’s easy to feature particular aspects of your product or service, showcase your customer service, highlight a new product, and more.
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5 Testimonial Videos to Try in 2023
If you’ve already collected a library of video testimonials, you can combine them together to create a compelling testimonial video montage. This type of video will allow you to showcase how many customers love your business, and highlight many different advantages at once. You can make this video as long or as short as you need, so it’s suitable for many different platforms.
To create this type of testimonial video, you’ll need some basic video editing software to take highlights of each of your testimonial videos and combine them. To make this video engaging and dynamic, you might combine the testimonial highlights with some footage of your product or service in use.
A video story shows how a customer’s problem was solved by your product or service. You might need a basic script or some question prompts to help your customer describe their experience. You might include details about how the customer found your business, and what problems they were experiencing. Ask them to describe how this problem was affecting their work or lifestyle, and how your product or service solved it.
As your customer describes their problem and your business’s solution, you might also show your product or service in action. This way, viewers can see how your product or service works while your customer describes it.
A product demonstration video combined with a video testimonial is similar to the previous video story, but this type of video should be focused on highlighting specific features about your product or service. While your customer describes their favorite aspects of your business, you might also show your product or service in action.
With this type of video, you can use an existing testimonial and combine it with a video demonstration to create a dynamic new video. For example, if a customer describes how much they love the speed of your software, you might record a video showing how quickly it works. Or, if a customer describes the durability of your product, you might film a video showing your product working under challenging conditions. Combine this demonstration with your customer’s testimonial and you’ll have an engaging, highly-effective promotional video.
New Product Release
Rolling out a new product can be a challenge. To generate attention and sales for a new product or service, it’s important to show what a product can do. Though the general public hasn’t been able to try your new product yet, you may have worked with some beta testers. These testing sessions can be a good opportunity to create some introductory testimonial videos.
As your testers use your new product, film their reactions. You might also ask some questions, either during or after the testing sessions, to show what your testers like best about the new item. You can guide your testers as they use the item, or simply capture their reactions and comments as they happen. With a bit of editing, these first testimonials and usage videos can help your new product make a splash.
Testimonial videos can be a powerful way to reach new customers and show the best aspects of your business. Getting real accounts from real customers is much more convincing and effective than a promotional script. Work with your happy customers and combine their accounts with some extra footage to create engaging and compelling video content. To gather testimonials fast and keep all your footage organized in one place, try Boast.
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