13 Companies That Are Using Customer Testimonials The Right Way
Testimonials give prospective customers trust and confidence in your product. Testimonial statistics show using reviews and testimonials on product pages can improve clicks, conversion rates, and purchases. We collected 13 customer testimonial examples to show how popular brands with dedicated followings use testimonials most strategically. These brands use testimonials to not only inspire clicks and… Continue reading
20 Impactful Statistics About Using Testimonials In Marketing
Testimonials show prospective customers that your product or service really works like it should. But just how impactful are testimonials? We’ve updated our original list of 20 testimonial statistics to show the difference that testimonials and reviews can make in 2020, and how they can be used most effectively. 20 Testimonial Statistics You Should Know… Continue reading
5 Testimonial Templates to Win Over Customers
Testimonials give customers confidence in your product. They can resolve a customer’s primary concerns, make them feel good about contacting you, and solidify their decision to buy. What your testimonials do for your business depends largely on how they’re presented. In this blog post we’ll explore 5 testimonial templates, what they do, and how you… Continue reading
Testimonial vs Review: What’s the Difference and Why Does it Matter?
The terms “testimonial” and “review” are sometimes used interchangeably, but there are important differences between them. Knowing the differences between a testimonial vs. review and what each can be used for will help you to use your customers’ sentiments effectively. Testimonial vs Review: What’s the Difference? Review Testimonial A short snapshot of the customer’s… Continue reading
Are Paid or Fake Testimonials Illegal?
Launching a product or starting a business is hard. You’ve spent time and money to make something great, but no one is paying attention. You need to get noticed, so you find yourself in a gray area, asking; Are paid or fake testimonials illegal? How illegal are they? Will I get caught? You’re certainly not… Continue reading
15 Employee Testimonial Questions and Tips to Improve Recruitment Videos
No one knows more about your company culture than your employees. If your business is a great place to work and your employees are happy, employee testimonial videos are a great way to show it off. Use these 15 employee testimonial questions and tips to get great videos and improve recruitment. Employee Testimonial Questions to… Continue reading
Help Your Customers Make a Great Testimonial Video
Testimonials from real customers lend authenticity to your brand, showcase your strengths, and help other customers learn more about your business. Studies show that approximately 84% of people trust reviews from other customers as much as friends. To make a great testimonial video, it helps to give your happy customers a bit of instruction. Here… Continue reading
9 Examples of Testimonial Request Emails That Work
You know testimonials can make a big impact on influencing prospects to do business with you. But knowing how to ask for a testimonial isn’t always so simple. That’s why we created this guide – to arm you with the information and tools you need to effectively ask your customers for testimonials and generate a… Continue reading