Conversion Optimization, Testimonials
13 Examples of Lead-Generating Testimonial Pages From Brands We Love
The fastest growing companies with the most loyal followers and the best customer service focus a lot on word-of-mouth, and they get a lot back. Many of these companies never place TV advertisements, or cash in big bucks on advertising in general. Instead, they spotlight their customers and use lead-generating testimonials pages to generate trust,… Continue reading
Conversion Optimization, Reputation Management, Social Proof, Testimonials
8 Ways to Increase Referral Business for Digital Agencies
Referred customers bring in up to 25% higher profits, according to a study in the AMA Journal of Marketing. Referred customers are also much cheaper to get and more likely to be loyal. In all, referral business is the most affordable and the most profitable way to build your customer base, and this is true… Continue reading
Conversion Optimization, Social Proof, Testimonials
How to Use Principles of Persuasion to Collect More Video Testimonials
Collecting testimonials is the best way to influence customer purchasing decisions. To go a step further, video testimonials are are far more convincing. In fact, 64% of website visitors are more likely to purchase a product at an online retail site after watching a video (ComScore). The problem is, how do you get customers to… Continue reading
Testimonials, Tutorials & Support
7 Testimonial Collection Promotion Steps to Get More Testimonials
Happy customers are your best ambassadors, and displaying their praise online is a great way to build trust and bring in even more customers. But it’s impossible to get testimonials from customers if they don’t know that you’re looking. To get testimonials and make your testimonial collection campaign effective, it needs promotion. Customers have to… Continue reading
Reputation Management, Social Proof, Testimonials
What Makes a Website Trustworthy? 5 Factors That Make or Break Trust Online
Today more than ever before, trust is an issue online. Users are rightfully concerned about whether the information they’re reading is accurate, if their personal information is secure, or how their browsing habits are observed and used. But what makes a website trustworthy? How do users decide which websites are accurate, secure, and ethical? And… Continue reading
Conversion Optimization, Social Proof, Testimonials, Video Marketing
Case Study: How Trusted Housesitters Collected Over 2,000 Boast Customer Testimonials Using a Contest
Sharing economy websites—platforms that facilitate lending, buying, and selling goods or services from individuals online—have revolutionized a number of industries from travel to education, even childcare, food and beauty services. Trust in these peer-to-peer marketplaces is the currency second only to currency itself. Dealing with two of the most cherished things in many of our… Continue reading
Conversion Optimization, Testimonials, Video Marketing
15 Case Study Best Practices To Win New Customers in 2018
Case studies are one of the most effective ways to inspire customer confidence and boost conversions. Done correctly, a case study can be a huge asset to your business, and can help you win hundreds of new customers each year. As you prepare your case studies in 2018, keep these 15 case study best practices… Continue reading
Conversion Optimization, Social Proof, Testimonials
How To Use Customer Feedback to Generate Actionable Insights
When was the last time that you changed something about your business or product? Was it an internal, staff-facing change or an external, customer-facing change? Too often, businesses neglect customer-facing changes because they don’t know how to use customer feedback to generate actionable insights. Customer feedback, including testimonials, surveys, comment cards, social mentions and more,… Continue reading
Conversion Optimization, Reputation Management, Social Proof, Testimonials
12 Signs It’s Time to Request a Client Testimonial
Developing a collection of outstanding client testimonials means not only delivering a great experience, but also knowing how and when to ask your client for their thoughts. If you ask too soon, they might not be ready, but if you delay too long it might be too late. Look for one or more of these… Continue reading
Conversion Optimization, Testimonials, Video Marketing