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7 Signs of a Trustworthy and Reliable Testimonial

Positive reviews and testimonials influence as many as 90% of buyers. If a product is reviewed favorably or you see a convincing testimonial, you’re more likely to believe it’s a good product and buy it. But are product testimonials reliable?

We’ve all seen suspicious commercials with testimonials from “real people, not actors.” We’ve seen long lists of five-star reviews for products we know are bad. So how do you weed out the fakes and find the trustworthy and reliable testimonials? And, as a business, how can you get these authentic testimonials and ensure they aren’t mistaken for the frauds? Read more

06 Mar 2018

by Sam Stemler

Conversion Optimization, Testimonials, Video Marketing

5 Ways To Use Testimonials In Your Video Marketing Strategy

With videos getting more clicks, watches, and conversions than any other type of media, video has become an essential part of your marketing strategy. Whether you already have a video marketing strategy or you’re just getting started, video testimonials can make your strategy more interesting and more trustworthy. If you already have video testimonials, you’re well on your way. Try these 5 ways to use testimonials in your video marketing strategy to get started.

14 Feb 2018

by Sam Stemler

7 Unconventional Ways to Ask for Testimonials From Your Customers

Asking for testimonials is a challenge for even the most confident entrepreneurs. It can feel awkward to record your customers’ compliments, or you may not know how to ask. If you’re not comfortable with some of the traditional ways to gather quality customer testimonials or you’re looking for a different strategy, try these 7 unconventional ways to ask for testimonials.

07 Feb 2018

by Sam Stemler

10 Testimonial Guidelines to Ensure You’re Not Breaking the Law

10 Testimonial Guidelines to Avoid Breaking the Law

Every business wants to see positive reviews. Customer review statistics show that 77% of buyers research reviews before a purchase, and 90% say what they read makes or breaks their buy. With this level of influence, many businesses try to “bend” testimonial guidelines. What’s the worst that could happen?

31 Jan 2018

by Sam Stemler

Conversion Optimization, Testimonials

Tips to Reduce the Bounce Rate Of Your Testimonials Page

Is your testimonials page useful? Do visitors like it? How can you tell? Bounce rate.

Bounce rate essentially measures site exits without actions. If a user visits a page, doesn’t click anything else, and then leaves, they bounce. If, say, 7 out of every 10 users do this on your testimonials page, the testimonials page bounce rate is 70%. So if you reduce the bounce rate of your testimonials page, it means users stay on the site longer, increasing the chance they’ll take a desired action. Read more

23 Jan 2018

by Sam Stemler

45 Customer Feedback Questions to Improve Your Business

Customer feedback questions

Is your customer service top-notch? Are your product features the best in the business? You can’t be sure unless you ask your customers.

These 45 customer feedback questions address every part of your business, from customer service to market research. Customize these questions to suit your business and collect them in a survey, email, contest, question card, or plain old conversation to get answers.
Read more

19 Dec 2017

by Sam Stemler

7 Hidden Positive Effects of Negative Reviews

Negative reviews are tough to see. Whether the negative review was left by an particularly picky customer or something just went wrong that day, negative reviews don’t seem fair. It’s tempting to try and get rid of or cover up these harsh comments by any means necessary. However, manipulating the review system to only show positive reviews is not only unethical, but it can hurt your business. Negative reviews can actually have some positive effects. Read more

08 Nov 2017

by Sam Stemler

Social Proof, Testimonials

5 Places to Add Client Testimonials to Your Website

A recent survey found that 88% of consumers look at reviews before buying. The things they’re buying may be small, like a new blender, or big, like a new car. No matter what industry you’re in, the great majority of customers are looking at your reviews. You can control the conversation by highlighting client testimonials on your website. By using your reviews in more than one place on your website, you can maximize the effect. Read more

13 Sep 2017

by Kelsey Taber

Top 6 Places to Audit Your Online Business Reputation

It’s important to continuously keep an eye on your online business reputation. Doing so will ensure that you are on top of responding to feedback both positive and negative at all times. Pulling an audit of your online business reputation doesn’t have to be tricky. By planning ahead, and creating a relevant list of places to review for your business, you can ensure that you are always on top of the conversation surrounding your business.

23 Aug 2017

by lee

How to Get More Google Business Reviews Using Boast

Get Google Business Reviews with Boast

The dreaded one star rating. We’ve all seen businesses on Google with a one star rating, and immediately know to stay away. This can be detrimental for a business, and can unfortunately come after a single bad Google business review.

Customers mostly leave reviews when they have strong feelings, whether it’s positive or negative. This means that a few negative experiences can really shine through on your Google reviews if you’re not careful. On the bright side, however, this means that incorporating testimonial collection into your marketing strategy can round up a few extra-happy customers that can boost your review rating on Google. Read more

23 May 2017

by Kelsey Taber

4 Ways to Make Your Customers More Comfortable Submitting Video Testimonials

When requesting video testimonials from your customers it’s important to make them feel as prepared and comfortable as possible. Many times people are apprehensive to see themselves on video. This causes them to forego leaving a video testimonial all together, even if they’ve had a great experience with your company. In order to create a comfortable atmosphere you need to make the submission process simple and stress free.

06 Jan 2017

by Kelsey Taber

How to Generate Leads With Video Content

Video content is extremely engaging and can improve the time that potential leads are on your website. But many times the interaction with potential leads stops there. To take advantage of the traffic that is influenced by your website’s video content you need to make strategic changes to the surrounding content to generate leads.

31 Dec 2016

by Kelsey Taber

Other, Reputation Management, Social Proof, Testimonials

The Psychology of Social Proof

23 Nov 2016

by Kelsey Taber

Other, Reputation Management, Social Proof, Testimonials

Employee Video Testimonials: The Key to Showing Company Culture

One of the best ways to connect with potential customers is to showcase company culture. Posting authentic content on your social media pages and website allows potential customers to get a more genuine picture of your company. Customers are more likely to connect with your brand if they feel like they can relate to your company culture and your employees. One way to show company culture is by collecting employee video testimonials. Read more

18 Nov 2016

by Kelsey Taber

Conversion Optimization, Other, Reputation Management, Social Proof, Testimonials

The Importance of Showcasing Testimonials and Reviews on Facebook

Facebook has become a versatile social platform that is used for much more than personal pages. As it has evolved, it has become incredibly important to have business Facebook pages. Consumers expect to be able to find your brand online and on various social media sites. Facebook has cultivated so much information over the years that it has turned into a form of search engine for consumers and businesses alike. That’s why it’s incredibly important to showcase testimonials and reviews on Facebook. Read more

24 Oct 2016

by Kelsey Taber

2017 video marketing trends multiple devices
Read more

2017 Video Marketing Trends

Video marketing has exploded in popularity and effectiveness over the last few years. With consumers being influenced by a massive influx of content, video content can be much more effective at breaking through the clutter. In 2017 you can expect the exponential growth of video content to continue. To stay ahead of the competition you need to be up to date with the 2017 video marketing trends to expect.

12 Oct 2016

by Kelsey Taber

Conversion Optimization, Other, Social Proof, Testimonials

4 Foolproof Ways to Collect Quality Customer Testimonials

It can be difficult to know the right moment to ask your customers for a testimonial. Far too often companies miss the best opportunities to connect with their customers and receive a testimonial. That’s why it’s important to be aware of the right timing to collect quality customer testimonials from your unique customer base. These 4 methods are foolproof ways to collect a robust feed of quality customer testimonials. In the end, it’s all about being proactive.

28 Sep 2016

by Kelsey Taber

Other, Reputation Management, Social Proof, Testimonials, Video Marketing

Amplify Your Cause with Non-Profit Video Marketing

When increasing awareness and support of your non-profit, your greatest asset are your current community of supporters. Many non-profits rely on out of date methods to increase membership and brand awareness. One way to improve your non-profit’s marketing strategy is to increase your video marketing. Non-profit video marketing can be used in a multitude of different ways and will have a lasting impression on potential members and donors.

24 Aug 2016

by Kelsey Taber

coffee shop customer testimonial campaign meeting Read more

3 Reasons Video Testimonial Campaigns Fail

When planning a video testimonial campaign there are a few things to keep in mind to ensure it’s successful. Just launching your campaign without putting in the effort to engage with your customers for content will set you up for failure. Creating the submission form content and deciding where to place it on your website and social media pages is only part of your campaign. The second and more important piece to your campaign is promotion. You want to make sure that your video testimonial campaign is easy to find, understand and participate in.

21 Jun 2016

by Kelsey Taber

Conversion Optimization, Other, Testimonials

Essential Elements to a Successful Testimonial Contest

In order to grow your testimonial feed you need to utilize multiple marketing strategies. One testimonial generating marketing strategy is running a testimonial contest. Find an incentive that drives your customers and have them leave your company a video testimonial as a chance to win a prize.
testimonial contest participant Read more

15 Jun 2016

by Kelsey Taber

SEO for testimonial pages Read more

Conversion Optimization, Other, Testimonials

SEO for Testimonial Pages: 7 Helpful Tips

The social proof generated from customer testimonials makes them one of the most valuable additions to your website. By strategically segmenting the testimonials you collect and placing them on your website you can ensure that you reach the right target audience. An important piece to ensuring your testimonial page performs well is optimizing the page for SEO. Taking steps to ensure that your page shows up in search for the right audience is the best way to draw traffic organically to your testimonial page.

08 Jun 2016

by Kelsey Taber

Conversion Optimization, Other, Social Proof, Testimonials

5 Essential Elements of a Real Estate Business Facebook Page

Having a separate business Facebook page is an essential part to any business’s marketing plan. This includes all business sizes, large and small. One industry that especially benefits from having a quality business Facebook page is the real estate industry. Creating a strategically laid out real estate business Facebook page will help you increase leads and win new business.
Read more

02 Jun 2016

by Kelsey Taber

Other, Reputation Management, Social Proof, Testimonials

4 Common Testimonial Mistakes To Avoid

Having a strong testimonial strategy is an essential piece to winning new business. Making sure you’re keeping your customers and audience top of mind during each stage of your strategy will ensure you create the most impact with your testimonials.There are a few common testimonial mistakes that many businesses make that jeopardize how effective their campaign is. Here are 4 common testimonial mistakes to avoid.

27 May 2016

by Kelsey Taber

Conversion Optimization, Other, Reputation Management, Testimonials

6 Powerful Ways to Get More Real Estate Referrals

The Real Estate industry is highly competitive. With so many realtors saturating the market, clients have a lot of options when they choose a realtor to help them buy or sell a home. One of the most effective ways to retain and grow your real estate business is through referrals. It’s reported that 75 percent of an agent’s business comes from referrals and word of mouth – in other words 20 percent of your past clients are responsible for 75 percent of your business. With growth potential relying heavily on referrals, real estate agents should be focusing on things they can do to increase and amplify them.

10 May 2016

by Kelsey Taber

Other, Reputation Management, Testimonials

The Best Practices For Handling Negative Feedback

Receiving negative feedback is a scary but inevitable part of growing a business. Often, businesses feel that removing negative feedback from the public eye is the best way to handle the situation. In reality it’s all about how you respond to the feedback that makes or breaks how it effects your business. In fact, a study conducted by Reevoo found that the presence of bad reviews actually improved conversions by 67%. They also found that 68% of consumers trusted reviews more when they saw both good and bad scores, and 30% suspected censorship or faked reviews when they didn’t see any negative opinions on the page. Having a plan in place on how to handle the negative feedback you receive will help you turn the negative situation into a positive learning experience.

25 Apr 2016

by Kelsey Taber

Engaging Ways to Promote Video Testimonials on Social Media

Building a strong social media presence for your business is one the the best ways to shape your brand image. By including your customers in your social media strategy, you can leave a lasting impression with your business social media profiles. Using video testimonials as an integral piece of your strategy is a great way to engage your audience. Find out different ways you can promote your customer video testimonials on each of your business’s social media pages.

19 Apr 2016

by Kelsey Taber

6 Ways to Integrate Video Marketing Into Your Next Event

Creating a memorable company event is easy with video marketing. Whether you attend an annual industry trade show, or hold a company fundraiser, video marketing can be a great tool to leave a lasting impression and make your event live on. By preparing quality content before the event, and capturing footage during the event, you can easily make video work for your marketing strategy.

11 Apr 2016

by Kelsey Taber

Conversion Optimization, Other, Testimonials, Tutorials & Support, Video Marketing

How to Run a Youtube Ad Campaign With Your Video Testimonials

An advertising tactic to consider for your marketing strategy is youtube video ads. Youtube ads exhibit a high viewability rate across mobile and app engagement with a viewability of 94%. It is extremely important to be mobile focussed when reaching today’s consumers. That’s why Youtube can be a great ad choice for your video testimonial content to help your brand build credibility and bring in new leads.

30 Mar 2016

by Kelsey Taber

Conversion Optimization, Other, Reputation Management, Testimonials

5 Ways to Create a More Personalized Testimonial Strategy

Having personalized customer communication can strengthen the relationship between your customers and your brand. Marketers have reported seeing an average increase of 20% in sales when using personalized web experiences. By creating a personalized testimonial experience, customers are more likely to have a positive outlook on your brand. In turn, these customers are more likely to be willing to leave you a quality video testimonial. There are many different ways that you can make your content more personalized for your customers. The first step is to figure out your main buyer personas and dig deeper into ways to connect with them.

28 Mar 2016

by Kelsey Taber

Other, Testimonials, Tutorials & Support, Video Marketing

How to Turn Your Video Testimonials Into Facebook Ads

Customer video testimonials are extremely effective at promoting social proof for your brand. In fact, customer testimonials have the highest reported effectiveness rating for all types of content marketing with a rating of 89%. With that in mind its a no brainer that video testimonials would be a great marketing resource to re-purpose as an advertisement for your brand. Promoting video ads on Facebook increases brand recognition and influences potential customers that may not have been aware of your brand before.

21 Mar 2016

by Kelsey Taber

Conversion Optimization, Other, Testimonials, Video Marketing

9 Video Testimonial Metrics to Track For Reporting On Your Campaign

When adding a video testimonial campaign to your marketing strategy, it can take some trial and error to discover what works best for your unique brand. Your customer groups may be incentivized to submit a testimonial in different ways. They also may be more influenced by testimonials displayed on your social media pages versus your website. Whatever the case is for your brand, the only way to find out what works best is by tracking, analyzing, and adjusting your campaign strategy over time.

02 Mar 2016

by Kelsey Taber

Comments are closed

20 Impactful Statistics About Using Testimonials In Marketing

It’s no secret that the social proof generated through testimonials helps your brand promote credibility. But in case you needed some more reasons to add testimonials into your marketing campaigns, we’ve laid out a few below. These 20 statistics prove that testimonials are a influential addition to your marketing campaigns.

25 Feb 2016

by Kelsey Taber

5 Things to Keep in Mind When Recording Business Videos in HD

With the new HD video update, collecting high quality business videos is made possible. There are a few aspects of video though that are in the hands of the person recording. Making your customers and employees aware of what makes a great video, will help you increase the overall quality of your video testimonials and marketing videos as a whole.

23 Feb 2016

by Kelsey Taber

How to Integrate Testimonials Into Your Inbound Marketing Strategy

Practicing an inbound marketing strategy is a great way to move potential customers through your sales funnel. Implementing testimonials into your inbound marketing strategy will help you collect and convey valuable social proof. You need to be strategic about where you collect and display testimonials within your inbound marketing content to make sure its the most effective for each various customer group. Here is a overview about when to collect testimonials, and what kind of testimonial content is most effective at converting a person in each stage of your inbound marketing strategy.

15 Feb 2016

by Kelsey Taber

Comments are closed

Other, Testimonials, Tutorials & Support

5 Legal Considerations When Using Testimonials In Advertising

Repurposing testimonials in the form of Advertisements is a great way to make the most out of the customer praise you collect. Whether you turn your video testimonials into video ads on Facebook or Youtube, or add your photo testimonials to sponsored posts online, there are a multitude of ways to use your positive customer feedback as advertising. When you are using customer testimonials in advertising there are a few legal considerations to keep in mind to make sure you’re not breaking the law.

29 Jan 2016

by Kelsey Taber

Other, Reputation Management, Social Proof, Testimonials

Testimonial Examples To Inspire Your First Campaign

Creating an engaging and effective page to showcase your customer testimonials can be hard when starting from scratch. Just like any other marketing tactic it can be helpful to see examples of what leaders in your industry are doing before you begin to create your own campaign. Because of this, we’ve compiled a list of examples that include testimonial content from across the Board. Take these examples and apply them to your own testimonial campaign. What style do you think will be the most effective at influencing your unique customers?

21 Jan 2016

by Kelsey Taber

Conversion Optimization, Other, Testimonials, Video Marketing

6 Digital Marketing Tips Essential For Your Small Business

Having a competitive digital marketing presence is important for a small business. Companies with large marketing budgets can afford to try a multitude of different digital marketing tactics. Because of this, there are trends that have emerged that work for large and small businesses alike. Find out what digital marketing tips you should be following, even if you have a small budget.

15 Jan 2016

by Kelsey Taber

News & Updates, Other, Testimonials

Pure Energy Window Company: Boast Client Spotlight

Here at Boast we’ve had the pleasure of working with a wide variety of customers. From real estate to marketing agencies, each industry finds a unique way to use Boast to help better their testimonial processes for themselves and their clients. One of those companies, Pure Energy Window Company, has integrated Boast into their sales process and has had huge success at collecting and displaying quality feedback.

29 Dec 2015

by Kelsey Taber

Other, Testimonials, Tutorials & Support

9 Ways to Use Campaigns and Tags to Organize Your Testimonials

Organizing and segmenting your testimonial content is a key way to reach your target audience with the most impactful content. Whether you sell multiple products, or appeal to a wide range of buyer personas, grouping together alike content is a smart marketing strategy. Testimonials are a key way to leverage social proof for your brand, so why not spread them strategically throughout your online presence? Using campaigns and tags you’re able to organize your customer testimonials in a way that works for your business. Here is the main difference between campaigns and tags, and 9 different ways to use them to organize your testimonials.
Read more

11 Dec 2015

by Kelsey Taber

Other, Reputation Management, Social Proof, Testimonials

Increase Credibility With These 5 Forms of Social Proof

Social proof is the idea that people will conform to the actions of others in an attempt to reflect a popular behavior or make a correct decision for a given situation. By showing social proof for your company’s product or service, this influences consumers to make more rapid decisions. The more forms of social proof you can cultivate the greater chance you will have to increase credibility for your business. So what kinds of social proof exist? And how do you relate that back to your marketing strategy? It’s simple!

07 Dec 2015

by boast-admin-user

Other, Social Proof, Testimonials

Video Testimonials: The Key To Increasing Product Sales

Selling a product can be a difficult task, especially in today’s society with the abundance of options and product comparisons available. The secret to successfully selling your product is easier than you imagined. Stop and think about what convinced you to buy that new car or phone, most likely it was another person telling you the benefits of the product and how happy they were with their decision to purchase it. Testimonials are a smart and simple way to give potential customers the extra push they need to follow through with buying your product.

16 Nov 2015

by Kelsey Taber

Conversion Optimization, Other, Testimonials, Video Marketing

How to Collect Better Video Testimonials From Your Customers

Having a substantial amount of quality video content is an essential part of your modern day marketing strategy. Of the video content your business uses for it’s marketing strategy, video testimonials are the hardest to dictate. You want to be as hands off as possible to ensure that they are authentic, but this lack of control can often lead to video testimonials that are unusable. Taking time to educate and prepare your customers for the video testimonials they record can help you increase the quality of content you receive. Having set resources and suggestions in place can also put your customers at ease and create a more genuine testimonial feed.

09 Nov 2015

by Kelsey Taber

Conversion Optimization, Other, Social Proof, Testimonials, Video Marketing

Segmentation: The Key to Influencing Target Audiences With Video Testimonials

Video content is a necessary and important piece of your business’s marketing strategy that helps you reach today’s distracted and over stimulated consumers. Using video testimonials as a part of your overall video marketing strategy is a great way to create an engaging, personal, and credible feed of content. One way to take your video testimonials to the next level are to segment them. By strategically grouping together content that makes sense for your brand, and targeting different areas of your audience with it, it will help you increase reach and be more effective in engaging consumers with relevant content. This secondary step to organize your video testimonial strategy will help you become an expert at targeting your audiences in the right way.

02 Nov 2015

by Kelsey Taber

Conversion Optimization, Other, Social Proof, Testimonials

How Agencies Can Deliver More Value To Clients With Testimonial Processes

As an agency, you want to provide value to your clients with software and applications that work to help them increase ROI. Many of these processes implemented into your client’s marketing strategy takes effort from both ends to work. One process that is important, is to have a system in place to collect social proof. Collecting testimonials is an imperative part of adding social proof to your customer’s marketing strategy, but you need to equip them with the skill set and tools to make their testimonial processes produce the most value. Here are a few steps your agency can take to create a testimonial process and deliver more value to your clients. In turn, making you look like marketing rockstars.

22 Oct 2015

by Kelsey Taber

Conversion Optimization, Other, Social Proof, Testimonials, Video Marketing

How To Create Micro-Moments With Video Testimonials

With the explosion of online content, it’s harder to cut through the clutter and engage users. The way people engage is changing rapidly as well with 34% of smartphone users going online mostly using their phones, and not on a desktop, laptop, or other device. Micro-moments are becoming a popular and smart solution to rapidly and effectively share content for your brand to specifically engage mobile users. Video testimonials can be a simple and impactful way for your company to start producing mobile-friendly micro-moments.

13 Oct 2015

by Kelsey Taber

Conversion Optimization, Other, Social Proof, Testimonials, Video Marketing

Moms Are Turning To Video Content To Make Decisions, Learn & Engage

A study conducted by think with google and TNS found that 83% of moms search for answers to their questions online. And of those, three in five turn to online video in particular. They also discovered that of the moms surveyed who view videos on YouTube, 81% watch how-to content. And of the moms surveyed, 58% said they’re likely to search for videos about a certain product before making a purchase. With this study, marketers learned that moms are turning to video content more than ever before. They are watching videos to learn how to fix, create, and achieve new goals. And they are weighing the content they watch into their purchasing and life decisions. Here is a look at how moms are turning to video content, and how you can apply that to your marketing strategy.

09 Oct 2015

by boast-admin-user

Other, Reputation Management, Social Proof, Testimonials

5 Ways To Improve Your Website Without A Redesign

A complete website redesign can take weeks or even months, and finding the time and budget to do so can be an even bigger challenge for busy companies. That’s why tackling website improvements in smaller chunks can be more feasible for businesses in a time or budget crunch. There are multiple ways to update your website while waiting for the right time to do a full redesign that can give your website a facelift. Minor updates have the potential to help you improve the overall user experience on your website which, can work magic at increasing traffic and leads.

Here are 5 improvements that can enhance your website:

1. Add Testimonials

09 Sep 2015

by boast-admin-user

Other, Social Proof, Testimonials

How Realtors Can Differentiate Themselves Using Testimonials

It is estimated by the Association of Real Estate License Law Officials that there are approximately 2 million active real estate licensees in the United States. That’s 2 million people competing to win business from the same pool of consumers looking to buy and sell their home. In some states, like Arizona for example, the market is proven to be extremely saturated with an estimated 1 in every 168 people licensed to be a realtor. With this high quantity of real estate professionals comes a high level of competition. Realtors need to differentiate themselves to win business over their competitors.

How Can Realtors Use Testimonials To Close Sales?

26 Aug 2015

by boast-admin-user

Conversion Optimization, News & Updates, Other, Reputation Management, Testimonials

6 Signs You Should Invest In Testimonials

Testimonials and word of mouth are the driving force behind 20-50% of all purchasing decisions, and yet only about a 3rd of businesses are actively seeking and collecting customer reviews on an ongoing basis. Many companies that lack testimonials on their website are missing out on a large portion of potential customers whose decisions are fueled by social proof. If you are not sure if your company should be collecting testimonials, then take a look at these warning signs to help point you in the right direction.

23 Jul 2015

by boast-admin-user

Other, Testimonials

Avoid These Common Mistakes When Collecting Testimonials

Testimonials are one of the most powerful marketing tools to help leverage social proof for your business. A few major mistakes can be made though when it comes to companies that lack research and preparation before starting to collect testimonials. Learn from these common mistakes others have made to get the most out of your very own testimonial campaign.

No Goals Are Set

15 Jul 2015

by boast-admin-user

5 Tools To Optimize Your Customer Service Strategy

78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. This staggering statistic shows that nurturing customer relationships is an essential part of growing a prosperous business. Sometimes businesses struggle to create an efficient customer service strategy, so answering their customer’s concerns fall to the wayside. There are a multitude of resources out there to ensure that this does not happen.

Here are 5 essential tools that every business should add to their customer service strategy

10 Jul 2015

by boast-admin-user

5 Website Updates To Help Chrysler Close More Sales

Obtaining a standing position as one of the “Big Three” automotive manufacturers in the United States is an impressive achievement. Having the best cars, employees, dealerships, prices, and website are all contributors to this success. But the industry is rapidly changing and Americans are rethinking how they are buying cars by spending less time in car dealerships and more time in front of their computers.

It is hard to imagine that such a successful company could be doing anything wrong to potentially damage their future standing. When you take a look at Chryslers website, you will see why they are ranked number 3 in America – but maybe not for long.

These 5 Website Updates Could Save Chrysler From Falling Short Of Their Competitors:

Social Media Sharing

30 Jun 2015

by boast-admin-user

Social Proof, Testimonials

The Role Testimonials Play In The Buyers Journey

Studies show that 70% of the buyer’s journey is complete before a buyer even takes action for a sale. Understanding the buyer’s journey is important when it comes to a successful marketing strategy. Testimonials have a large impact on moving potential customers closer to deciding to purchase a product or service, but where in the buyers journey are they most influential?

24 Jun 2015

by Kelsey Taber

Conversion Optimization, Social Proof, Testimonials

13 Companies That Are Using Customer Testimonials The Right Way

It’s a no brainer that companies need to collect testimonials and feedback from their customers, but what makes a powerful testimonial strategy? Its all about collecting quality content, organizing that content, and putting it in front of the eyes of the right people.

Here are 13 companies that have their testimonial strategy down:

1. Zendesk

23 Jun 2015

by Kelsey Taber

Why Contractors Close More Sales With Testimonials

Consumers looking to complete a major, home renovation spend hours of time researching contractors before making hiring decisions. This research is pulled from a multitude of different channels, and the testimonials that they come across during their search process have a major impact on their decisions. The size and price tags of these projects bring to light a list of worries for consumers, and testimonials from happy customers can work magic at easing them.

18 Jun 2015

by boast-admin-user

Social Proof, Testimonials

The Role Testimonials Play in the Car Buying Process

The process of purchasing a car is tricky and time-consuming for most people. Testimonials are a way to ease the work that goes into buying a car. Trying to find the perfect car, salesman, dealership, and overall experience is challenging. It is human nature to feel more confident when committing to making difficult buying decisions after being influenced by peer reviews. Reading or watching reviews could be the first step to perfecting this process.

16 Jun 2015

by Kelsey Taber

Advantages of Collecting Testimonials in Person

Customer reviews are a driving force behind gaining and keeping loyal customers. Having a company representative present when your customers are leaving their testimonials is an excellent approach to collecting an assortment of rave reviews.

22 Apr 2015

by boast-admin-user

News & Updates, Testimonials, Tutorials & Support, Video Marketing

How to Display Testimonials on Your YouTube Channel

Having a large online presence is crucial to keeping up with other businesses today. Showcasing customers testimonials on various platforms is one of the ways you can expand your online presence while building a trusted brand simultaneously. Now that we’ve given you a way to display customer testimonials right on your website, we’ve also developed a way to expand your digital footprint by uploading your customer testimonials directly to your YouTube account. There a huge added SEO benefits to having a presence on YouTube, and with a few simple steps, you can tap into that for your business. In just a matter of minutes, you can link your Boast account to your YouTube channel and have testimonials uploaded directly to your channel once they’re approved.

Want to add your testimonials to your YouTube channel? Let’s get started. Read more

15 Apr 2015

by boast-admin-user

Reputation Management, Social Proof, Testimonials, Video Marketing

Benefits of Displaying Testimonials on Your Facebook Page

With over 1 billion monthly active users, Facebook has become a platform where brands gain exposure and market precisely to their followers and target market to generate leads. Having customer testimonials on your business Facebook page can help build trust and engagement with your target audience. Luckily, Boast seamlessly integrates with Facebook, allowing you to collect and display testimonials right on your business Facebook page.

Advantages of Integrating Boast with Facebook

19 Mar 2015

by boast-admin-user

The Importance of Testimonials for Restaurants

When you’re on the lookout for a new place to eat, what’s the best way to find a great restaurant? Ask someone who’s been there, of course. If you don’t have someone to personally ask, then you can always turn to online reviews. Read more

12 Mar 2015

by boast-admin-user

Reputation Management, Social Proof, Testimonials, Video Marketing

Why Your Customers May Not be Submitting Praise

Collecting customer reviews is crucial to business growth and development. They can provide an overall understanding of your customers’ experience with your brand, products or services. Once you receive customer reviews and testimonials, finding a way to use them to benefit your business is the easy part. However, getting your customers to actually submit feedback is the real challenge. There are many different ways you can ask for feedback, but certain factors could be limiting the chance your customers respond. Below are a few reasons why your customers may not be taking the next step to submit a testimonial.

1. Long or Confusing Process

25 Feb 2015

by boast-admin-user

The Key Role of Brand Advocates in Business Growth

A brand advocate is someone that speaks highly of a person, product, event, organization, etc., without being paid or compensated for it. They have a natural inclination or excitement for that thing and readily share that with groups of other people, having a tremendous, overall positive affect on that brand. Essentially, brand advocates are the underpaid and underutilized cheerleaders of the professional world, and there are four key reasons why you should invest in building up and supporting your own brand advocates. Read more

17 Feb 2015

by boast-admin-user

How to Use Feedback for Business Development

As a business, you will learn the most from your employees and customers, and their feedback is essential for business growth and development. Without feedback, you will have no idea what your customers really think of your products or services, leaving you with no direction or insight on how to improve and grow. Feedback and testimonials can help push potential customers further into the purchasing phase, but can also provide an understanding of internal business environments, product experiences, and target market behavior. Read more

17 Dec 2014

by boast-admin-user

You’ll Never Wonder How to Get Testimonials From Clients Again With These Tricks

Today, most people wouldn’t argue with the fact that testimonials and reviews can have a powerful effect over your overall business reputation and brand. After all, they’re constantly all around us. Every day you hear things like “Voted best gym in town” in a commercial or “I love this brand, and I’ll never use a different kind now!” from a family member or “I have a serious fear of the dentist, but Dr. Smith was so patient and gentle with me that I don’t stress about going to the dentist anymore,” from a coworker.

The issue is not how to get testimonials to work for you once you have them; it’s physically getting the testimonials in the first place. However, there are real, easy tricks that you can use to get your clients to take that next step. I’ve put together a list of ways you can reach out to your clients to get testimonials and reviews, including some ideas that you might not have thought of before. Read more

03 Dec 2014

by boast-admin-user

How to Make Your Trade Show Booth Stand Out

Attending trade shows is the perfect opportunity to market your brand or products and showcase them to potential new customers. The purpose of trade shows is usually to generate leads and increase sales, but it really should be more about creating relationships with potential customers and providing a memorable brand experience. Because trade shows are focused around a specific industry, it is important to stand out from all of your competitors. Read more

03 Dec 2014

by boast-admin-user

Conversion Optimization, Reputation Management, Social Proof, Testimonials, Tutorials & Support

Video Testimonials: The Key to a Memorable LinkedIn Profile

LinkedIn has become a vital part to not only maintaining a professional presence in our online world, but it has also become an avenue to expand your network and connect with old and new clients. LinkedIn’s unique, résumé-like interface offers a way to show off your skills, expertise, successes, projects and much more. However, you are mostly limited to the sections of information (summary, job descriptions, skills, etc.) that LinkedIn provides every user.

Until now. Read more

18 Nov 2014

by boast-admin-user

Wedding Planners: How Client Reviews Can Help You Score Your Next Wedding

For most consumers, their purchase decisions are highly influenced by client reviews. Reviews are compared the most for high involvement purchases, and a consumer is not going to invest a lot of money into something unless they know how it worked for others first. Read more

30 Oct 2014

by boast-admin-user

News & Updates, Reputation Management, Testimonials, Tutorials & Support

Testimonial Management Software: Organize, Edit & Download Testimonials

As testimonials and reviews continue to play a larger role in the sales process, there’s an even bigger need for a way to effectively organize and manage them. With Boast’s testimonial management software, it not only gives you an easy way to collect testimonials and reviews but it also functions as a comprehensive testimonial management tool allowing you to organize your testimonials, edit your testimonials and even download your testimonials. Read more

14 Aug 2014

by boast-admin-user

News & Updates, Reputation Management, Social Proof, Testimonials, Tutorials & Support, Video Marketing

Lock Boast App in Kiosk Mode on iPad

We live in a high-tech, mobile-world where convenience is everything. If we can’t do something in a matter of seconds, we ponder if it’s worth our time.

This is no exception when it comes to collecting customer stories and reviews. The strength of a customer review goes far beyond a simple ego boost and becomes part of a powerful and effective sales and marketing strategy. But again, capturing these reviews requires organizations to get people to take the time to make them first, which becomes an obstacle in itself. One of the most effective and straight forward ways to go about getting people to participate is to get them on location and on the spot. That’s where the idea of the locking the Boast app in mobile kiosk mode came from. Read more

22 May 2014

by boast-admin-user

Conversion Optimization, Reputation Management, Social Proof, Testimonials

Customer Review Statistics

It’s one thing to simply tell you all the positive effects customer reviews can have on your business, but it’s another to have some cold, hard facts to go along with it. Customer reviews and testimonials are becoming increasingly powerful in a time when the consumer is trusting businesses less and fellow consumers more. Here are some of the latest statistics about customer reviews that will get you thinking: Read more

01 Apr 2014

by Stephanie Sundheimer

Sales, Video Interview

Pros and Cons of Buying Video Testimonials

Testimonials are all about proving your worth to prospects and giving them the confidence they need to make a purchase or invest in your services. Testimonials are important, not only because they offer validation of your company, but also because they can help to position you as a real, quality business and allow you to stand out from your competition.

Text testimonials, especially from high profile individuals, can be pivotal in converting leads into customers. But when compared with video testimonials, the credibility factor just isn’t the same. Video testimonials are real, unedited and personal. Or at least they should be. Read more

12 Mar 2014

by boast-admin-user

Video Interviewing Read more

Video Interview

The Benefits of Using Video in Interviews

In a technology-dominated generation, we’re beginning to see more use of video within the hiring process. Older methods such as phone and lengthy one-on-one interviews are being replaced by cost and time efficient methods like video interviewing. As an employer, there are many benefits to integrating video into your hiring process. Here are some items to consider when deciding if video interviews are right for your business:

26 Feb 2014

by boast-admin-user

Collecting Testimonials, Website Tips

Are Your Website Testimonials Breaking the Law?

Legal Testimonials Testimonials and endorsements are becoming a vital part to an online marketing plan in a world where people are getting used to going to forums and other places on the internet to find neutral verification about businesses. Testimonials have become so powerful that the Federal Trade Commission now regulates them when they’re used in business advertising. Chances are, most of us haven’t even thought about the legal implications. So how do you know if your website testimonials are free and clear? Here are some important elements to keep in mind when collecting and displaying your company’s testimonials Read more

12 Feb 2014

by boast-admin-user

News & Updates, Testimonials

#TestimonialTuesday, Sales

#TestimonialTuesday

Testimonial Tuesday

Customer testimonials are so important not only from an internal prospective and for evaluating how your business is performing but from an outsider standpoint and in trying to capture new clients. We wanted to start a universal conversation around this that gives businesses a chance to showcase what their customer are saying. That’s where #TestimonialTuesday comes in. This hashtag basically creates one giant pool of virtual high-fives for businesses. By adding on the #TestimonialTuesday hashtag, you can show off your biggest asset of all- your customers- and give others a chance to see what’s being said about your business.

Every Tuesday we’ll be displaying some of our happy customers. Join in on the conversation!

29 Jan 2014

by boast-admin-user

Sales, Website Tips

Leveraging Clients to Boost Your Photography Business in 2014

We live in an era with more “options” than we can even decipher. There are hundreds of options for restaurants, clothing stores, real estate agents, electricians and more, all within reach of our own neighborhoods. Along with these choices comes the ability to carefully pick and choose where we want to spend our money. This principle is not any different when it comes to the photography business. Photography is an extremely competitive arena, and image is everything (literally). Even if you know you’re the best at what you do, you still have to convince your next potential customer of your abilities. What makes you stand out from the rest? How are you going to build their trust to pick you over the next competitor? What’s unique about the way you work with clients? These are all questions you have to ask, and when all playing fields are equal, it is where client testimonials will play a unique part in taking your photography business to the next level. Read more

12 Nov 2013

by Stephanie Sundheimer

Collecting Testimonials, Video Interview

What Makes a Good Testimonial?

Testimonials play a huge role in increasing sales and building credibility for your business. But not all testimonials are built the same. There are certain qualities that can make one testimonial far more effective than another, and when you are working hard to collect testimonials, knowing what works can make all the difference. When asking your customers to submit testimonials with Boast, here are three key components your should be sure to mention. Read more

01 Aug 2013

by Stephanie Sundheimer

Collecting Testimonials, Marketing Tips

6 Ways to Collect Customer Testimonials

So you know having testimonials on your site is important, but how do you ask customers for a testimonial in a way that they will respond? Here are 6 ideas for collecting testimonials. Read more

06 Jun 2013

by Stephanie Sundheimer