Reputation Management, Social Proof, Testimonials
Reputation Management, Social Proof, Testimonials
Case Study: Seth Godin Uses Video Testimonials to Build Social Proof in Book Marketing
People look to other people when they need an opinion on a product or service online. If they cannot physically see or experience it, they probably need some additional proof it’s worth the purchase. This is also true in book marketing. That’s where a strong testimonial collection strategy comes in. Seth Godin, author, teacher, entrepreneur… Continue reading
9 Examples of Testimonial Request Emails That Work
Knowing how to ask for a testimonial can be tough. A key component to your testimonial campaign efforts is email marketing. Whether you have an email drip set up for all new customers, or have a sales team dedicated to reaching out to customers post-sale, email is a powerful tool to help gather testimonials. But… Continue reading
Reputation Management, Testimonials
Case Study: Uni Key Health Sees Success with Incentive Backed Testimonial Campaign
Requesting testimonials from customers can feel like asking for compliments, which can be awkward and uncomfortable. But with the right strategy set in place, it doesn’t have to feel this way to you or your customers. A great way to make this conversation more natural is to meet your customer halfway by offering an incentive… Continue reading
Conversion Optimization, Reputation Management, Social Proof, Testimonials
How to Collect, Use and Calculate Your Net Promoter Score
Since it was first introduced in 2003 in the Harvard Business Review, the Net Promoter Score (or NPS) has quickly become one of the most powerful metrics in measuring customer satisfaction. Not only does your Net Promoter Score tell you how your customers feel, but it also correlates with customer spending, income growth, customer retention,… Continue reading
Conversion Optimization, Social Proof, Testimonials, Video Marketing
How to Find the Best Testimonial Plugin for WordPress
Almost a third of the web now operates on WordPress, the easy-to-use content management system for web developers and beginners alike. Part of this popularity comes from the thousands of versatile and user-friendly plugins available for almost any function, including WordPress plugins to gather and display testimonials. With the right WordPress testimonial plugin, you can… Continue reading
Case Study: Savvy + Co Real Estate Agents Build Their Brand Through Testimonials
No other purchase has more emotional investment—or any kind of investment—than a home. Real estate agents guide prospective homeowners through this process, and when they provide an exceptional experience, their clients notice. Strong client sentiment, a personal relationship, and a powerful story of dreams fulfilled provides the perfect setting for gathering highly effective testimonials. Savvy… Continue reading
Conversion Optimization, Social Proof, Testimonials
7 Components of a Successful Testimonial Collection Campaign
Collecting testimonials from your customers takes some time and effort. Typically, a customer won’t leave a testimonial unless they have had an outstanding experience with your company, are incentivized to do so, or feel completely comfortable with your testimonial collection process. This especially rings true when collecting video testimonials. Wondering how to encourage more customers… Continue reading
Conversion Optimization, Testimonials
How to Automate Your Testimonial Collection Process
Testimonials give your business authority, give customers more confidence in you, improve your reputation, and help you market your brand. Collecting testimonials can be a challenge, and many businesses don’t have the time to set up a testimonial collection campaign and advertise it. But what if you could automate it? With the right set-up, you… Continue reading
13 Examples of Lead-Generating Testimonial Pages From Brands We Love
The fastest growing companies with the most loyal followers and the best customer service focus a lot on word-of-mouth, and they get a lot back. Many of these companies never place TV advertisements, or cash in big bucks on advertising in general. Instead, they spotlight their customers and use lead-generating testimonials pages to generate trust,… Continue reading
Conversion Optimization, Reputation Management, Social Proof, Testimonials