Reputation Management, Social Proof, Testimonials
How to Ask for a Google Review: 11 Proven Techniques to Use
Setting up a Google Business account is a great tactic to boost your search engine optimization and build brand recognition and loyalty. Google makes it easy for people to leave reviews, and these reviews will show up with your Google Business listing. To build a strong reputation online, you need to know how to ask… Continue reading
Reputation Management, Social Proof, Testimonials
Case Study: Seth Godin Uses Video Testimonials to Build Social Proof in Book Marketing
People look to other people when they need an opinion on a product or service online. If they cannot physically see or experience it, they probably need some additional proof it’s worth the purchase. This is also true in book marketing. That’s where a strong testimonial collection strategy comes in. Seth Godin, author, teacher, entrepreneur… Continue reading
9 Examples of Testimonial Request Emails That Work
Knowing how to ask for a testimonial can be tough. A key component to your testimonial campaign efforts is email marketing. Whether you have an email drip set up for all new customers, or have a sales team dedicated to reaching out to customers post-sale, email is a powerful tool to help gather testimonials. But… Continue reading
Reputation Management, Testimonials
Case Study: Uni Key Health Sees Success with Incentive Backed Testimonial Campaign
Requesting testimonials from customers can feel like asking for compliments, which can be awkward and uncomfortable. But with the right strategy set in place, it doesn’t have to feel this way to you or your customers. A great way to make this conversation more natural is to meet your customer halfway by offering an incentive… Continue reading
Conversion Optimization, Reputation Management, Social Proof, Testimonials
How to Collect, Use and Calculate Your Net Promoter Score
Since it was first introduced in 2003 in the Harvard Business Review, the Net Promoter Score (or NPS) has quickly become one of the most powerful metrics in measuring customer satisfaction. Not only does your Net Promoter Score tell you how your customers feel, but it also correlates with customer spending, income growth, customer retention,… Continue reading
Case Study: Savvy + Co Real Estate Agents Build Their Brand Through Testimonials
No other purchase has more emotional investment—or any kind of investment—than a home. Real estate agents guide prospective homeowners through this process, and when they provide an exceptional experience, their clients notice. Strong client sentiment, a personal relationship, and a powerful story of dreams fulfilled provides the perfect setting for gathering highly effective testimonials. Savvy… Continue reading
Conversion Optimization, Testimonials
How to Automate Your Testimonial Collection Process
Testimonials give your business authority, give customers more confidence in you, improve your reputation, and help you market your brand. Collecting testimonials can be a challenge, and many businesses don’t have the time to set up a testimonial collection campaign and advertise it. But what if you could automate it? With the right set-up, you… Continue reading
13 Examples of Lead-Generating Testimonial Pages From Brands We Love
The fastest growing companies with the most loyal followers and the best customer service focus a lot on word-of-mouth, and they get a lot back. Many of these companies never place TV advertisements, or cash in big bucks on advertising in general. Instead, they spotlight their customers and use lead-generating testimonials pages to generate trust,… Continue reading
Conversion Optimization, Social Proof, Testimonials, Video Marketing
Case Study: How Trusted Housesitters Collected Over 2,000 Boast Customer Testimonials Using a Contest
Sharing economy websites—platforms that facilitate lending, buying, and selling goods or services from individuals online—have revolutionized a number of industries from travel to education, even childcare, food and beauty services. Trust in these peer-to-peer marketplaces is the currency second only to currency itself. Dealing with two of the most cherished things in many of our… Continue reading
Conversion Optimization, Testimonials, Video Marketing