Video testimonial software allows you to easily record, submit, edit, and manage videos you, your employees, or your customers gather. Since you can use this software for any type of video, it’s not just for testimonials. There are many creative ways to use video testimonial software. In this blog post, we’ll discuss a few.
6 Creative Ways to Use Video Testimonial Software
1. Video Resumes
Different types of video testimonial software have different features, some which will allow you collect videos on a landing page, review the videos using the platform, and organize the videos with tags or categories. This makes it easy to use your software for many different things. One of these things is hiring.
Video resumes can be a great way to get to know your prospective employees. Simply create a landing page, provide some instructions, and ask your applicants to submit a video. You might ask them to reiterate their resume, or answer some introductory questions. Then, you can compare your applicants’ answers and get to know your applicants a bit when you review the videos.
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2. Social Media Video From Employees
Video content has been revolutionary in a variety of ways. It has changed the social media landscape significantly, introducing new platforms, changing online interactions and changing the content available. Half of all social media users prefer video content, and that content tends to generate more clicks, views and shares. This makes video content a powerful promotional tool on social media, but gathering this content can be difficult.
Working with your employees and your video management software, you can gather and share more video content on social media. You might ask some of your employees to share “behind the scenes” videos about their job, talk about their favorite products, or experiment with other creative videos. This might work especially well if your employees are familiar with video and social media.
To make this strategy work, ask your employees to submit their social media videos directly to your video platform, or to a landing page. Then, you or another employee can review the videos and post them as you see fit. You might create incentives or prizes for employees who create popular videos. In some cases, encouraging your employees to express their creativity, learn new skills, experiment and change up their day-to-day routine can be incentive enough.
3. Social Media Video From Customers
Customers can also produce exceptional videos, which can be powerful promotional content. There are many types of crowdsourced video content, and many ways to encourage customers to submit videos to you. Using the same strategy mentioned above, you can encourage customers to submit videos to you. You might use a contest, giveaway, poll, or another creative strategy to encourage customers to submit videos. You’ll need to use a release form to be sure you have permission to share the videos or reuse them for other things.
4. Product Videos
Your video testimonial software can also be a great way to organize your promotional product videos. This might include product videos that you make yourself and share on social media or on your website, or it might include product videos you receive from other businesses. It might also include product videos your employees or customers create. Putting all of your product videos in one place can help you organize, share, and repost them more easily.
5. Event Promotions
When you host an event, it can be an especially great way to collect videos. However, it can be difficult to organize the videos you receive or create. You might have a wide variety of video types, including videos of the event, testimonials from customers or clients, videos of products in use, and more. To organize these videos, you might use tags or categories or other organizational elements in your video platform.
6. Promotional Videos
Promotional videos might include some of the video types we already discussed, as well as other videos specifically highlighting your business, certain services, particular employees, special discounts, big completed projects, partnerships, and much more. Using your video testimonial software, you can create, collect, review, organize and repost these videos all from one place. Using Boast, you can even reach out to an email list to help, including business contacts, customers, employees, and more.
Video testimonial software can be used for a lot more than just testimonials. If you’re wondering how to make managing video content easier and get more videos to use in your promotions, the right video platform can help. Check out Boast’s features and capabilities to get started.
Posted in: Customer Feedback