Understanding customer feedback can help move your business in the right direction. When you know what your customers want and what you’re doing well—or not so well—you’ll know where your efforts will be most effective. Customer feedback forms can help you quickly and effectively collect or organize customer feedback. There are many different customer feedback form types, however, and which is best for you will depend on your goals, technical expertise, and tools available.
7 Customer Feedback Form Tools for Every Business
1. Gravity Forms: WordPress Plugin
If you want to collect feedback directly on your WordPress website, Gravity Forms is a helpful tool. Gravity Forms is one of the highest-rated tools for creating custom forms on WordPress. This plugin allows you to customize your forms, so you can create different fields, possible responses, lengths and more. Gravity Forms also integrates with a variety of different programs, so it’s easy to manage the information you collect. A basic license for one website costs $59 a year.
If you want to collect customer feedback outside standard templates and you want to collect feedback directly on your WordPress website, Gravity Forms is a good customer feedback survey tool for you.
2. Formstack: Form Builder
Formstack allows you to build your own forms, or choose from preset templates. You can customize your form in a variety of ways, including varying customer feedback questions, response types, styles and designs. With the ability to embed these forms on your website or in an email, it’s easy to deliver your customer feedback survey in the way that works best for you. With templates for registration forms, contracts, questionnaires, order forms and more, you can easily customize a template for many different uses. This customer feedback survey tool also integrates with other programs to manage your information. Formstack packages range from $19/month to $249/month and higher for larger businesses with over 10 users and 1,000 forms.
If you suspect you’ll need a series of forms in addition to collecting customer feedback, for registration, customer intake, contracts or other uses, Formstack may be a good fit for you.
3. Typeform: Interactive Form Builder
Typeform is similar to Formstack in many ways, giving you a library of templates and customizable options for your forms. However, Typeform adds a level of functionality by creating interactive forms. Based on your customers’ response, your form can deliver different, predetermined additional questions. Typeform also prioritizes a sleek and modern design, with an emphasis on color, movement and a personal experience. Typeform packages range from $35 to $70 a month.
If you’re looking for customer feedback forms that feel more personalized, or you want feedback that is more complex, Typeform may be the best choice.
4. Survey Monkey: Surveys and Data Tools
Survey Monkey provides a range of tools for collecting, sending, and organizing customer feedback, as well as other types of surveys and polls. You can create custom surveys, customize existing templates, and share results with your team. The collection of adjacent tools makes Survey Monkey ideal for larger businesses that might be working with teams to collect and organize data. Survey Monkey packages start at $25 per user per month or $75 per user per month for premium tools.
If you’re working on a large customer feedback collection or customer experience improvement project, Survey Monkey’s collection of enterprise tools may be a good fit.
Boast combines customer testimonial videos with feedback tools. You can easily create a landing page on your site with a testimonial and feedback submission form, or Boast can host the page for you. Your customer can choose to submit a video or written testimonial, and submit a star rating. This is ideal for gathering customer feedback in your customers’ own words, while simultaneously gathering powerful testimonials you can use to promote your business. Other customer feedback tools, such as NPS and CSAT survey tools and custom question fields are currently in development, and coming soon. Plans range from $16 a month to $166 a month.
If you want to collect customer feedback and make your positive feedback work in a promotional campaign, Boast is an ideal tool.
Delighted specializes in standardized customer feedback surveys, such as NPS, CSAT, and CES. Simple and straightforward features like a thumbs up, emojis, and star ratings make it easy for customers to submit feedback quickly. With the ability to deliver surveys via email, SMS, or webpage, it’s also easy to reach customers in multiple ways. A Delighted plan is $249 a month.
If you want to reach as many customers as you can with surveys that are easy to collect and distribute, Delighted is a good option.
Promoter.io is based on the Net Promoter Score (NPS) system of analyzing customer feedback in relation to business trends. Creators Fred Reichheld, Bain & Company, Inc., and Satmetrix Systems, Inc., found that the NPS score correlates with future customer spending, income growth, and customer retention. Promoter.io is built to collect, analyze and respond to this customer feedback metric specifically.
If you’re interested specifically in your NPS, what it means for your business, and how you can improve it, Promoter.io is a good tool for you.
With these seven customer feedback form tools, you can collect customer feedback that will give you actionable insights. Ask yourself why you’re collecting customer feedback, including what you want to know and what actions you’re ready to take in response to the feedback you collect. Also consider how you wish to collect this feedback, and where you might get the most responses. This will help you pick the best tool.
Posted in: Customer Feedback