Diversify revenue streams marketing Agencies

Conversion Optimization, Reputation Management

9 Ways to Diversify Revenue Streams for Marketing Agencies

According to Ad Age, the majority of ad agency business is now digital. With competition in the sphere growing and technology constantly changing, many marketing agencies are looking for new ways to diversify revenue streams. Relying too much on one large account or one type of work puts many agencies at risk, and diversifying revenue… Continue reading
Increase Referral Business

Conversion Optimization, Reputation Management, Social Proof, Testimonials

8 Ways to Increase Referral Business for Digital Agencies

Referred customers bring in up to 25% higher profits, according to a study in the AMA Journal of Marketing. Referred customers are also much cheaper to get and more likely to be loyal. In all, referral business is the most affordable and the most profitable way to build your customer base, and this is true… Continue reading
Trustworthy Website Features

Reputation Management, Social Proof, Testimonials

What Makes a Website Trustworthy? 5 Factors That Make or Break Trust Online

Today more than ever before, trust is an issue online. Users are rightfully concerned about whether the information they’re reading is accurate, if their personal information is secure, or how their browsing habits are observed and used. But what makes a website trustworthy? How do users decide which websites are accurate, secure, and ethical? And… Continue reading
Collect a customer testimonial in person

Conversion Optimization, Reputation Management, Social Proof, Testimonials

12 Signs It’s Time to Request a Client Testimonial

Developing a collection of outstanding client testimonials means not only delivering a great experience, but also knowing how and when to ask your client for their thoughts. If you ask too soon, they might not be ready, but if you delay too long it might be too late. Look for one or more of these… Continue reading
Gavel In Front Of Row Of Law Books

Reputation Management, Social Proof

Are Paid or Fake Testimonials Illegal?

Launching a product or starting a business is hard. You’ve spent time and money to make something great, but no one is paying attention. You need to get noticed, so you find yourself in a gray area, asking; Are paid or fake testimonials illegal? How illegal are they? Will I get caught? You’re certainly not… Continue reading
Trustworthy and Reliable Testimonials

Reputation Management, Social Proof, Testimonials

7 Signs of a Trustworthy and Reliable Testimonial

Positive reviews and testimonials influence as many as 90% of buyers. If a product is reviewed favorably or you see a convincing testimonial, you’re more likely to believe it’s a good product and buy it. But are product testimonials reliable? We’ve all seen suspicious commercials with testimonials from “real people, not actors.” We’ve seen long… Continue reading
Close more sales with testimonials

Conversion Optimization, Reputation Management, Social Proof

7 Ways to Use Testimonials to Close More Sales

Customer testimonials are among the most effective ways to reach new customers. When an existing customer says something, prospective customers have no reason to doubt them. While reviews and testimonials help in advertising and marketing, how do you use testimonials in sales? Try out these 7 ways to use testimonials to close sales and improve… Continue reading
unconventional ways to ask for a testimonial

Reputation Management, Social Proof, Testimonials

7 Unconventional Ways to Ask for Testimonials From Your Customers

Asking for testimonials is a challenge for even the most confident entrepreneurs. It can feel awkward to record your customers’ compliments, or you may not know how to ask. If you’re not comfortable with some of the traditional ways to gather quality customer testimonials or you’re looking for a different strategy, try these 7 unconventional… Continue reading
Positive effects of negative reviews

Reputation Management, Social Proof, Testimonials

7 Hidden Positive Effects of Negative Reviews

Negative reviews are tough to see. Whether the negative review was left by an particularly picky customer or something just went wrong that day, negative reviews don’t seem fair. It’s tempting to try and get rid of or cover up these harsh comments by any means necessary. However, manipulating the review system to only show… Continue reading
Online business reputation

Reputation Management, Social Proof, Testimonials

Top 6 Places to Audit Your Online Business Reputation

It’s important to continuously keep an eye on your online business reputation. Doing so will ensure that you are on top of responding to feedback both positive and negative at all times. Pulling an audit of your online business reputation doesn’t have to be tricky. By planning ahead, and creating a relevant list of places… Continue reading
Get google business reviews with Boast

Reputation Management, Testimonials

How to Get More Google Business Reviews Using Boast

The dreaded one star rating. We’ve all seen businesses on Google with a one star rating, and immediately know to stay away. This can be detrimental for a business, and can unfortunately come after a single bad Google business review. Customers mostly leave reviews when they have strong feelings, whether it’s positive or negative. This means… Continue reading