online review statistics

online reviews, Reputation Management, Social Proof

2018 Online Review Statistics You Need to Know

Online reviews have become an essential part of not only ecommerce, but buyer behavior in general. Before visiting a restaurant, booking a hotel, or even seeing a doctor or buying a car, consumers want to know about other consumers’ experiences. While the use of online reviews varies across industries and across different review sites, these… Continue reading
testimonial software

Conversion Optimization, Reputation Management, Social Proof

8 Essential Features for Testimonial Software

The right testimonial software can help you gather more online testimonials, and improve your business’s reputation without demanding hours of your time. To help you save time and manage your reviews, there are a few essential features that your testimonial software should have. Your software should help you not only display testimonials in an attractive… Continue reading

Reputation Management, Social Proof, Testimonials

How to Ask For a Google Review

Setting up a Google Business account is a great tactic to boost your search engine optimization and build brand recognition and loyalty. Google makes it easy for people to leave reviews, and these reviews will show up with your Google Business listing. To build a strong reputation online, you need to know how to ask… Continue reading
responses to negative reviews

Reputation Management

4 Examples of Responses to Negative Reviews We Love

Not every customer is going to have an excellent experience with your business. Hopefully, it doesn’t spiral out of control and result in a negative online review, but in some cases, people will take to the internet to extinguish their frustration. Negative reviews can be turned positive if you leverage them to build rapport for… Continue reading
video testimonials in book marketing

Reputation Management, Social Proof, Testimonials

Case Study: Seth Godin Uses Video Testimonials to Build Social Proof in Book Marketing

People look to other people when they need an opinion on a product or service online. If they cannot physically see or experience it, they probably need some additional proof it’s worth the purchase. This is also true in book marketing. That’s where a strong testimonial collection strategy comes in. Seth Godin, author, teacher, entrepreneur… Continue reading
measure customer satisfaction

Reputation Management

How to Measure Customer Satisfaction for Small Businesses

Customer satisfaction metrics are a good way to measure the health of your business, and detect and fix problems. If you’re a small business owner, you may measure customer satisfaction on a daily basis by how you interact with customers. But if you’re looking for something more measurable and specific, or if you don’t interact… Continue reading
UniKey banner

Reputation Management, Testimonials

Case Study: Uni Key Health Sees Success with Incentive Backed Testimonial Campaign

Requesting testimonials from customers can feel like asking for compliments, which can be awkward and uncomfortable. But with the right strategy set in place, it doesn’t have to feel this way to you or your customers. A great way to make this conversation more natural is to meet your customer halfway by offering an incentive… Continue reading
improve reputation in real estate

Reputation Management

5 Ways to Improve Online Reputation for Real Estate Agents

Buying a home is one of the largest investments people make in life. For this reason, when selecting a real estate agent, people choose carefully. They want someone who helps people find their dream home or property. In 2019, the internet is the top avenue for finding the best real estate agent. You need to… Continue reading
how to respond to negative reviews templates

Reputation Management

How to Respond to Negative Reviews + Free Templates You Can Use

A negative customer review can cost your business real money. On social media alone, the average person has 155 friends on Facebook. That means if one person leaves a negative review on social media, you may have lost over 150 potential customers. For this reason, it’s extremely important to know how to respond to negative… Continue reading
how to ask patients for reviews

Reputation Management

10 Ways to Ask Patients for Reviews

Doctors, dentists, and specialists play an essential role in patients’ lives, and most patients investigate reviews to be sure the professional is trustworthy and knowledgeable. However, this makes it challenging for new medical offices or hospitals. Many doctors, dentists, and other professionals wonder how to ask patients for review, while still maintaining a strong relationship… Continue reading
how to get more reviews

Reputation Management

How To Get More Reviews on Google Business, Facebook and Yelp in 3 Easy Steps

If you receive a negative review on Google Business or another site, it can be damaging to your business. However, 68% of customers read less than 6 reviews. 90% read less than 10. This means, though you can’t remove the bad review, you can essentially push it out of sight by getting more positive reviews.… Continue reading