How to Record Customer Testimonial Videos In Your Store

Customer testimonial videos can be a powerful way to showcase the quality of your business, your products, and the connection you have with your customers. But, gathering customer testimonial videos can be a challenge. With a strategy to record customer testimonial videos in your store, you can gather videos directly from your customers right when they’re enjoying your business.

Why Record Customer Testimonial Videos?

Recording customer testimonial videos takes time, but it’s worth it. Customer testimonial videos can serve a variety of purposes and provide a number of different benefits.

Authenticity: Written reviews can be easy to fake and many customers have lost trust in them. Videos are harder to fake, and these can show what your customers actually think about your business.
Showing value: When your customers love your business, you should show it! By gathering these videos and sharing them, you can show the best aspects of your business.
Sharing: With your customers’ permission, share these videos on your website and social media to show other prospective customers what they can expect.
Highlighting products and services: Customer testimonial videos can be especially effective for building credibility for new products or new services that customers aren’t sure about or don’t yet understand.
Building authority: Customers who aren’t sure what to expect from your business are less likely to visit. By showing a library of customer support, prospective customers will see that your business is high-quality, trusted, and loved by the community.

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How to Record Customer Testimonial Videos In Your Store

There are many different ways to ask for customer testimonials. While asking over email, on social media, or similar digital means can be effective, your customers are also busy and might not have the time to respond. However, asking your customers for testimonials in the store can help you make a connection immediately. With a bit of preparation, you can chat with your loyal customers and get their feedback in your store.

Prepare Customers

First, give your customers plenty of notice, and provide some rewards for providing feedback. Consider putting up signs explaining that you are looking for testimonial videos, when you’ll be filming, and how customers can participate. You might provide some incentives, like a gift card or a store discount. In particular, talk with your more outgoing customers who are familiar with you. Ask your employees to spread the word as well.

Set Up for Filming

You’ll also need to prepare the equipment and software you’ll need to record and store high-quality testimonials. If you have a video camera, this is ideal, but a high-quality smartphone camera can also work. You’ll also need to prepare an area of your store to film these testimonials. If you have a spot near a window with natural sunlight, this may be best. If you can, cordon off a small area, so you and your customer won’t be disturbed, and won’t disturb others as they’re shopping. You might also need a connected device for clear audio, like a small microphone.

Get Your Software

Finally, you’ll need a reliable way to store, review, edit, and share the videos you collect. With software that provides all of these features, you won’t have to upload and download your videos between different programs, and you won’t have to worry about different file formats. Connect this program to your website so you can share your videos to a testimonials page.

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Prompts

To collect customer testimonials in your store, you’ll need some prompts that will help get your customer talking about their experience. The following prompts can be helpful. You might use as many or as few of these as you need or prefer.

How long have you shopped with us?
What is your favorite item in the store?
What is your favorite thing about our store?
How often do you visit us?
What do you think sets us apart from other stores?
Do you find that our employees are helpful?
Are you usually able to find what you’re looking for?
What would you tell your friends or colleagues about us?
Has any part of our business exceeded your expectations?

Don’t be afraid to go off the script and have a genuine conversation with your customer. It’s your responsibility to make your customer feel comfortable and appreciated. You can edit and clip the testimonial later to take out any parts of the conversation that are irrelevant.

Permissions

You’ll need your customer’s permission to share their testimonial on your social media, website, or elsewhere. Get basic information about your customer, such as their full name and how you could contact them. Put this information on a testimonial release form. This form should describe how you intend to use the testimonial, and ask for their permission to do so. Print off several of these forms that your customers can sign, or have this form handy on a computer or tablet.

Ask Your Customers and Film!

With your setup complete, you should test your camera, microphone, and prompts. Ask a friend or an employee to help you test the arrangement, and make sure everything is working properly. Then, get ready to talk to your customers!

Use clear signs to show that you are looking for video testimonials from your customers. As customers enter or pass the area, ask if they would like to participate. Consider recruiting a few employees to help you—testimonials from your employees won’t be unbiased and shouldn’t be used, but customers will be more likely to participate when they see others already participating. It can also be helpful to offer coupons, gift cards, or free items in exchange for your customers’ help.

Recording customer testimonials in your store is a great way to make connections with your customers and showcase their appreciation for your business. To record, edit, store, and share your videos on your website, social media, or elsewhere, get started with Boast today.