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Help Your Customers Make a Great Testimonial Video

Testimonials from real customers lend authenticity to your brand, showcase your strengths, and help other customers learn more about your business. Studies show that approximately 84% of people trust reviews from other customers as much as friends. To make a great testimonial video, it helps to give your happy customers a bit of instruction. Here… Continue reading
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CSAT vs NPS: Which is Best?

Understanding customers’ experiences and their feelings towards your brand is essential for running a successful, forward-thinking business. However, getting these feelings into a measurable form can be difficult. Your Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS) are two valuable metrics for measuring and tracking customer sentiment. Each of these can be used to… Continue reading
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28 Video Marketing Statistics You Need to Know in 2020

Video has quickly become a contender for the most powerful type of content online. Whether you’re creating detailed how-to videos to get customers’ attention or using video testimonials to show the quality of your products or services, the video format is a useful medium. Experts predict that we’ve only seen the beginning of the power… Continue reading

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Google Review Policy: What Business Owners Can and Can’t Do to Get More Google Reviews

Google reviews have become an important part of digital marketing, especially for local businesses. To find out if your business is worth a visit, many prospective customers turn to Google first. If you’re working on getting more Google reviews, you may be wondering what’s allowed and what isn’t. Here is everything you need to know… Continue reading
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Consulting Success With Video Testimonials

  Michael Zipursky, CEO of Consulting Success, gives business consultants powerful strategies to win more clients and improve their overall business efficiency. With over 6,000 consultants in over 100 countries taking Consulting Success courses, Zipursky had no shortage of positive feedback from clients. Gathering and displaying feedback in a systematic and usable way, however, was… Continue reading
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14 Net Promoter Score Touch Points and How To Use Them

A company’s Net Promoter Score (NPS) is a reliable measure of customer loyalty and satisfaction as well as an indicator of future sales and income growth. How you use your NPS will partially depend on how you collect it. Choosing the right Net Promoter Score touch points to collect survey information can help to improve… Continue reading
how to measure NPS

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How to Measure NPS Accurately

Your Net Promoter Score (NPS) not only shows how customers feel about your business, but it’s also an indication of how your business might do in the future. The creators of NPS, Fred Reichheld, Bain & Company, Inc., and Satmetrix Systems, Inc., found that the score correlates with future customer spending, income growth, and customer… Continue reading
how to set up or claim a business on google

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How to Set Up or Claim a Business on Google

If your customer hears about your business, or they’re looking for a business like yours in their area, odds are the first place that they’ll go is Google. Fortunately, Google provides a number of services to make your business easy to locate, including Google Maps and Google My Business. The first step to getting found… Continue reading
how to ask for reviews

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How to Ask for a Review: 19 Strategies (With Templates!)

Reading online reviews is the fastest way for customers to find out what a business is like and whether it’s right for the customer or not. If you don’t have online reviews, you’re missing out on a large part of your audience. The question then is how to ask for a review. Most people don’t… Continue reading
testimonial questions for impactful testimonials

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21 Testimonial Questions to Make Easy, Impactful Testimonials

High-quality testimonials show your business’s value, inspire trust, and give your business authority. But gathering testimonials that sound sincere while also highlighting your businesses can be tough. The right testimonial questions can shape the narrative, and tell the customer’s story as well as your own. Here are 21 testimonial questions that will help you and… Continue reading