net promoter score touch points

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14 Net Promoter Score Touch Points and How To Use Them

A company’s Net Promoter Score (NPS) is a reliable measure of customer loyalty and satisfaction as well as an indicator of future sales and income growth. How you use your NPS will partially depend on how you collect it. Choosing the right Net Promoter Score touch points to collect survey information can help to improve… Continue reading
how to measure NPS

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How to Measure NPS Accurately

Your Net Promoter Score (NPS) not only shows how customers feel about your business, but it’s also an indication of how your business might do in the future. The creators of NPS, Fred Reichheld, Bain & Company, Inc., and Satmetrix Systems, Inc., found that the score correlates with future customer spending, income growth, and customer… Continue reading
how to set up or claim a business on google

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How to Set Up or Claim a Business on Google

If your customer hears about your business, or they’re looking for a business like yours in their area, odds are the first place that they’ll go is Google. Fortunately, Google provides a number of services to make your business easy to locate, including Google Maps and Google My Business. The first step to getting found… Continue reading
testimonial questions for impactful testimonials

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21 Testimonial Questions to Make Easy, Impactful Testimonials

High-quality testimonials show your business’s value, inspire trust, and give your business authority. But gathering testimonials that sound sincere while also highlighting your businesses can be tough. The right testimonial questions can shape the narrative, and tell the customer’s story as well as your own. Here are 21 testimonial questions that will help you and… Continue reading

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Google Review Policy: What Business Owners Can and Can’t Do to Get More Google Reviews

Google reviews have become an important part of digital marketing, especially for local businesses. To find out if your business is worth a visit, many prospective customers turn to Google first. If you’re working on getting more Google reviews, you may be wondering what’s allowed and what isn’t. Here is everything you need to know… Continue reading